Coca-Cola Energy Drink Launches in Japan on July 1, 2019!

The Coca-Cola Energy Drink, which we mentioned in April, will finally be released in Japan!

This will be the first energy drink launched under the Coca-Cola brand.

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Coca-Cola Energy Drink Finally Released in Japan

As we mentioned in April, the Coca-Cola Energy Drink, which was planned to be released sequentially in countries around the world starting from Europe, will be available nationwide in Japan starting July 1. Japan is the 12th country to launch the product.

While the release dates vary slightly by country, it’s not just a “launch” but more like a coordinated global release, as if the gods of the beverage industry moved all at once.

With the Tokyo 2020 Olympics coming up, the release of Coca-Cola Energy Drink in Japan couldn’t have come at a better time.

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Coca-Cola Flavored Energy Drink

The product being released is a cola-flavored energy drink that contains caffeine, guarana extract, vitamin B6, niacin, and other energy ingredients. With 32mg of caffeine per 100ml, it offers a similar content to Red Bull’s 250ml can, which contains 80mg of caffeine.

Interestingly, Japan will see two size options: 250ml (190 yen) and 190ml (148 yen, available in vending machines only). The availability of a mini-size is a nice touch, typical of Japan.

The can’s image shows a red top, but overseas cans feature a combination of silver tops and red or silver tabs, so it’s exciting to see what Japan’s Coca-Cola Energy will look like (●´ω｀●).

Campaign to Coincide with Release

In line with the release, there will be a large-scale campaign for Coca-Cola Energy Drink, although the details are yet to be revealed.

Coca-Cola Energy Drink is not a local product but a globally distributed, high-profit energy drink, so we can definitely look forward to an exciting campaign ((o(´∀｀)o)).

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