28 BLACK HANF launched in Germany in December 2019
As the popularity of hemp-related and CBD-infused energy drinks grows worldwide, 28 BLACK announced the release of its new flavor, HANF, in December 2019.
⇒Review of 28 BLACK HANF here
28 BLACK Cannabis Flavor?
It seems that 28 BLACK HANF does not contain cannabis components like THC or CBD. So, instead of having any mind-altering effects, it might be more of a cannabis flavor!?
Hemp-based products are projected to grow at a rate of 24% annually over the next three years, and 28 BLACK is targeting people aged 18–35 with 28 BLACK HANF. Since this is a trendy and buzzworthy category, it might sell well if marketed effectively.
It is still uncertain whether this will be released in countries other than Germany, including Japan. Of course, there should be no legal issues, and if the product can be imported, it could make a significant impact in Japan as well. I’m curious to see what the flavor will be like!
Marijuana Drinks Gaining Traction Worldwide
Many marijuana-related energy drinks have already been released globally, but in 2019, the market for these products expanded rapidly in North America, and CBD beverages are spreading throughout the beverage industry.
While 28 BLACK HANF does not contain any active ingredients, it seems to have jumped on the trend early and released it quickly.
Interestingly, marijuana-related energy drinks have already become a topic of discussion among energy drink enthusiasts in Japan, and information about other products beyond 28 BLACK is being shared.
This is definitely a category to watch, and I’ll keep you updated with the latest news as it comes in! ((o(´∀`)o))
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.