America: Monster Energy JAVA releases new vegan product "Farmer's Oats"!

On October 28, 2019, Monster Energy launched a new addition to its coffee series, JAVA Monster, called "Farmer’s Oats" across the United States. By the 28th, it had already begun circulating in stores across various states, and I was able to pick it up right after the release (●´ω｀●).

Related Articles

Vegan-Friendly Coffee Energy Drink Using Popular Oat Milk

The coffee energy drink using oat milk, which has been a trend in Europe and the US, is the JAVA Monster "Farmer’s Oats." Unlike previous JAVA series that used milk, this one uses oat milk made from oats, making it a vegan-friendly product. It’s interesting that Monster Energy launched this before Rockstar, which is typically quicker to follow trends like this one.

Another notable trend from Monster Energy is the bold and unique designs, which have become a point of attention.

The sense of style in these designs is exciting, even for those who aren’t Monster Energy fans. Personally, I really like this vibe!

The new Farmer’s Oats contains 200mg of caffeine, which is on the higher side, and of course, it includes energy blends such as taurine.

Actually, a Buzz-Worthy New Product

For energy drink enthusiasts and Monster Energy fans, there’s no doubt that this is an exciting new product. However, Farmer’s Oats has also been gaining attention in the vegan community. (Though it still hasn’t been added to the official website…)

On November 2nd, a vegan party was held in Los Angeles, where Farmer’s Oats was served alongside vegan meals. It was a free event for those who signed up first, which was fantastic!

The local restaurants provided vegan sandwiches, tacos, donuts, and desserts, along with the new Farmer’s Oats.

The event also featured artists and performers, which seemed to really add to the excitement. Even people who aren’t vegan likely signed up to join in.

Up until now, Monster Energy has been consistently releasing new products in its coffee series to increase its share in the coffee industry, but Farmer’s Oats is the first product targeting the vegan market as well. This was a surprising move for me.

Perhaps we’ll see similar products released in the future!

Latest News