NEWS of 2020

The white Red Bull, White Edition, has been increased to 250ml and is now a standard product!

The white Red Bull, White Edition, has been increased to 250ml and is now a standard product!
November 30, 2020
On March 3, 2020, the limited-edition Red Bull White Edition, which was released in limited quantities, will now become a regular product in a 250ml size! And the price is the same as the 185ml can, at ¥190 (excluding tax)! ⇒ Click here for a review of the Red Bull White Edition

December 15, 2020: RAIZIN Honey Lemon released

December 15, 2020: RAIZIN Honey Lemon released
November 18, 2020
On December 15, 2020, a new product "Honey Lemon" from Taisho Pharmaceutical's energy drink brand, Raizin, will be released as a limited winter edition. Related ArticlesRaizin Honey Lemon Review Here

A campaign where you can win original goods by purchasing Monster Energy original

A campaign where you can win original goods by purchasing Monster Energy original
October 1, 2020
A new campaign has started where you can win Monster Energy Original merchandise by submitting a receipt for the purchase of Monster Energy Original.

Red Bull and King Gnu, Lawson limited campaign

Red Bull and King Gnu, Lawson limited campaign
October 1, 2020
A campaign has started where you can win King Gnu concert tickets and exclusive merchandise by entering with the receipt of a qualifying Red Bull purchase at Lawson.

Rockstar releases Cyberpunk 2077 collaboration limited edition flavor, Samurai Cola and design can!

Rockstar releases Cyberpunk 2077 collaboration limited edition flavor, Samurai Cola and design can!
September 4, 2020
Rockstar, one of America's leading energy drink brands, has collaborated with Cyberpunk 2077. The limited flavor **"Samurai Cola"** and limited design cans of existing products will be released in the U.S. Unfortunately, since Rockstar is not sold in Japan, it will not be available here. As of now, the release is exclusive to the U.S.

Monster Energy, Japan's No. 1 energy drink topper, unveiled

Monster Energy, Japan's No. 1 energy drink topper, unveiled
August 25, 2020
Monster Energy has released a topper to celebrate its position as the No.1 energy drink in domestic sales for 2019. This lime green topper stands out prominently in stores!!

Red Bull releases limited edition Max Verstappen design cans! Campaign also held

Red Bull releases limited edition Max Verstappen design cans! Campaign also held
August 12, 2020
Red Bull has released the Max Verstappen limited edition cans, also known as the "Max Power Limited Edition Cans," in two sizes: 185ml and 250ml. These cans will be available exclusively at 7-Eleven stores nationwide! In addition, a purchase campaign will begin to coincide with the release of the Max Verstappen limited edition cans!

June 16, 2020: Golden Japan-exclusive Red Bull Summer Edition to be released

June 16, 2020: Golden Japan-exclusive Red Bull Summer Edition to be released
June 11, 2020
In 2020, Red Bull Summer Edition is returning to Japan! This time, it's a golden Red Bull. There is no Red Bull like this anywhere else in the world! Of course, it’s a Japan-exclusive Summer Edition flavor. ⇒ Click here for the review of Red Bull Summer Edition Sunny Beam

UK low-cost energy brand BOOST increases prices

UK low-cost energy brand BOOST increases prices
June 11, 2020
The UK's most popular low-cost energy drink brand, BOOST, will be raising its prices.

Monster Energy's new Ultra Paradise will be released on June 30, 2020!

Monster Energy's new Ultra Paradise will be released on June 30, 2020!
June 1, 2020
In 2020, Japan's Monster Energy is releasing a new addition to the Ultra series, "Ultra Paradise," on June 30! ⇒ Review and comparison of the Japanese version of Monster Energy Ultra Paradise here

May 27, 2020

Red Bull Organics' new product, Viva Mate, is now available

Red Bull Organics' new product, Viva Mate, is now available
May 22, 2020
A new product, Viva Mate, has been launched in the Red Bull Organic series, which uses organic ingredients. With a blend of mate extract and lemon juice, it seems to be a flavor aimed at adults!

PepsiCo of the United States signs deal with Bang energy drink to sell across the US (addendum)

PepsiCo of the United States signs deal with Bang energy drink to sell across the US (addendum)
May 7, 2020
Bang Energy Drink, which has already expanded its distribution across the United States, has now signed a distribution contract with PepsiCo. This partnership is expected to further increase its market reach. 【Added on November 18, 2020: Partnership agreement terminated】

April 22, 2020

Coca-Cola Energy Cherry Flavor Launched in Europe

Coca-Cola Energy Cherry Flavor Launched in Europe
March 13, 2020
Coca-Cola Energy, available worldwide, is now launching its Cherry flavor in Europe. Previously, this flavor was only sold in the United States. It has recently been confirmed in the Netherlands and the UK. In the future, this Cherry flavor may become available in other EU countries and globally.

PepsiCo Acquires Rockstar for $3.85 Billion

PepsiCo Acquires Rockstar for $3.85 Billion
March 12, 2020
PepsiCo has announced its acquisition of Rockstar, one of the major energy drink brands in the U.S., for $3.85 billion. This deal is expected to expand Rockstar’s market share within the U.S. while also accelerating the growth of PepsiCo’s existing energy drink lineup and new product development. Rockstar's founder, Russell, owns 85% of the company’s shares, while his mother holds the remaining 15%. With this acquisition, he is set to achieve yet another level of the American Dream.

On March 24, RAIZIN is launching two new flavors: Hard Ginger and Fruity Thunder.

On March 24, RAIZIN is launching two new flavors: Hard Ginger and Fruity Thunder.
March 11, 2020
RAIZIN, a well-known domestic energy drink brand since the early days of Japan's energy drink boom, is set to release two new flavors—Hard Ginger and Fruity Thunder—on March 24, 2020. Back in 2017, they shifted away from energy drinks and launched products of an unclear category, but with the resurgence of the second energy drink boom, it seems they've made a comeback. Release Date: March 24, 2020 Volume: 245ml Price: 190 yen (excluding tax)

Red Bull White Edition Fresh Breeze will be released exclusively in Japan on March 3rd!

Red Bull White Edition Fresh Breeze will be released exclusively in Japan on March 3rd!
February 8, 2020
Red Bull Japan has done it again! The Japan-exclusive, limited-time Red Bull White Edition is set for an early release at convenience stores nationwide on March 3! Related Articles Check out the review of Red Bull White Edition Fresh Breeze here Red Bull White Edition gets a 250ml upgrade and becomes a regular product!

Monster Energy Pipeline Punch Returns on March 3, 2020

Monster Energy Pipeline Punch Returns on March 3, 2020
February 4, 2020
Before its release, it was already making waves as the "Pink Monster" or "Hawaiian Monster." When it finally launched in Japan on April 23, 2019, Pipeline Punch introduced Japanese consumers to a tropical fruit-flavored Monster Energy like never before. However, just one month after its release, in May 2019, it was discontinued due to overwhelming demand

January 2020: A rush of new North American rock star releases

January 2020: A rush of new North American rock star releases
January 30, 2020
From the end of 2019, Rockstar's new releases have been available in select stores, and as of January 2020, they officially launched nationwide across the U.S. In addition, Rockstar's new series has also seen a wide release in Canada. Rockstar's activities are picking up across North America.

Suntory releases energy drink Iron Boss!

Suntory releases energy drink Iron Boss!
January 28, 2020
Suntory is launching a new energy drink, "Iron Boss," on March 17. Although it features the Boss logo, it’s not a coffee flavor but is developed purely as an energy drink product. The second energy drink boom that was predicted last year has fully kicked off! Click here for the review of Iron Boss

New product information for 2020 America, Monster Energy, etc.

New product information for 2020 America, Monster Energy, etc.
January 10, 2020
Monster Energy in the US has announced new product releases for 2020. There are some exciting new items, so let's take a look!

Topvalu Energy Hunter's second release, Sugar Free, is released

Topvalu Energy Hunter's second release, Sugar Free, is released
January 7, 2020
Aeon’s private brand energy drink, Energy Hunter, released a new sugar-free version on January 7, 2020! As with other private brand energy drinks, we were hoping for a series, and it’s finally here!! It’s exciting to see this come to fruition! Review of Energy Hunter Sugar-Free here