Suntory releases energy drink Iron Boss!
Suntory is launching a new energy drink, "Iron Boss," on March 17. Although it features the Boss logo, it’s not a coffee flavor but is developed purely as an energy drink product.
The second energy drink boom that was predicted last year has fully kicked off!
Click here for the review of Iron Boss
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Not Coffee, Boss Energy Drink
Iron Boss is not a coffee beverage but is designed to have "the perfect balance of satisfaction and sharpness with sweetness and moderate carbonation, providing the classic energy drink flavor." It is formulated with B vitamins, arginine, caffeine, and GABA, targeting people in their 30s to 40s.
Unlike products like the Matsukiyo Energy Drink that make you imagine the color of the drink, Iron Boss stands out with a standard design can and yellow liquid, emphasizing the energy drink branding.
With the energy drink boom, we sometimes see strange carbonated coffee energy drinks, but this one seems to stick to a classic flavor, which is a relief.
Who would have thought that an energy drink would be released under the Boss brand? The energy drink boom is real!
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Iron Boss Overview
Release Date: March 17, 2020 (Tuesday)
Price: ¥150 (Excluding Tax)
Volume: 250ml
A Twitter campaign offering free products before release will start on February 5, so be sure to join!
Click here for the review of Iron Boss
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1533 flavors reviewed.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.