Red Bull White Edition Fresh Breeze will be released exclusively in Japan on March 3rd!

Red Bull Japan has done it again! The Japan-exclusive, limited-time Red Bull White Edition is set for an early release at convenience stores nationwide on March 3!

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White Edition Fresh Breeze

While Red Bull White Edition has been released overseas, the version launching in Japan is an exclusive peach flavor. The official name is "WHITE EDITION Fresh Breeze".

The top of the can features a pink stripe and a "Limited Time Only" label, indicating that this edition will be discontinued once stock runs out. Typically, seasonal editions are limited-time releases, but it's unusual for a Color Edition to be sold this way.

Japan always takes a unique approach!

About White Edition

Originally, the 2018 Red Bull Summer Edition was released as a limited-time product in the U.S. The following year, when it became a permanent flavor, it was renamed "Coconut Edition" in the U.S., while in Europe and other regions, it was sold as "White Edition."

Now, Japan is launching its own Color Edition right from the start, but instead of coconut, it features a unique peach flavor.

White Edition Release Campaign

A special campaign is running where peeling off the sticker on the White Edition can reveal a winning code. Winners can enter to receive a special box containing six cans of White Edition and Original.

This campaign runs from March 3 to March 16 and is exclusive to convenience stores. It seems like Lawson is the best place to purchase.

Buying from Lawson gives you a chance to win a special White Edition cover (limited to 3,000 winners).

Other convenience stores offer a different, Original Edition design cover.

You'll need to decide which design you want before choosing where to buy. Dorin-kun happened to buy two boxes from Lawson, aiming for the White Edition cover.

Scuderia AlphaTauri Honda Exclusive Campaign

Another campaign is running where you can submit a purchase receipt via Red Bull’s official LINE account to enter a giveaway for official Scuderia AlphaTauri Honda merchandise.
(Receipts dated between March 17 (Tue) and April 13 (Mon) at 23:59 are eligible.)

The prizes vary depending on the store where the purchase was made.

Store-Specific Prizes

Prizes Available Regardless of Purchase Location

So, where’s the best place to buy it? Dorin-kun is sticking with Lawson!

How to Enter

1. Add Red Bull’s official LINE account as a friend.
2. Purchase at least one eligible product at a participating store and take a picture of the receipt.
3. Send the receipt image to Red Bull’s official LINE account during the campaign period.
4. Once you accumulate enough points for your desired prize, submit your entry from your My Page.
5. Winning results will be sent via LINE message around 6 PM the day after entry.

※ Only receipts dated between March 17 (Tue) and April 13 (Mon) at 23:59 are eligible.
※ Points accumulate in your My Page, accessible from the LINE chat screen.
※ Regardless of volume or price, each eligible product purchased earns 1 point.

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