PepsiCo of the United States signs deal with Bang energy drink to sell across the US (addendum)

Bang Energy Drink, which has already expanded its distribution across the United States, has now signed a distribution contract with PepsiCo. This partnership is expected to further increase its market reach.

【Added on November 18, 2020: Partnership agreement terminated】

Bang's Contract Made Possible by Rockstar Acquisition

As previously reported, PepsiCo's acquisition of Rockstar eliminated restrictions on its energy drink lineup, allowing PepsiCo to sign a distribution contract with Bang Energy. Honestly, this is even more impactful than the Rockstar acquisition.

According to IRI, Bang has already experienced explosive growth in the US and has risen to become one of the top 3 energy drink brands in the country. With PepsiCo's distribution network, it is expected that Bang's market share in the US will continue to grow.

Bang: The Fastest Growing Brand in the US

As I’ve tweeted before, “Bang is currently the fastest-growing brand in the US,” and it seems the movement has been faster than expected.

Looking back, I started mentioning Bang on Twitter around March 2019.

Also, the fact that Bang has caffeine-free products is nice.
Bang has already reached this level, a shocking reality. Major brands scrambling to create similar products—that's what it’s all about. #エナジードリンクマニア #エナジードリンクトラベラー pic.twitter.com/IyBwMIaToK

— Energy Drink Enthusiast (@energydrinkun) March 15, 2019

[World Energy Drink News]
Bang Energy Drink, the fastest-growing energy drink brand, has now launched in Canada! https://t.co/Ra6CTDHY3W

— Energy Drink Enthusiast (@energydrinkun) October 10, 2019

I realized after taking this photo that I didn’t capture much of the bang cans, but I mainly focused on Red Bull and Bang.
Bang is the most exciting brand in the US right now. Interestingly, despite that, not many people are looking for it. pic.twitter.com/ySTUHbi4Qz

— Energy Drink Enthusiast (@energydrinkun) March 24, 2020

From my perspective as an energy drink enthusiast who's seen many countries’ trends, no one in Japan has yet taken the lead in the next phase of energy drinks.
The only brand that has pulled it off is Bang. There’s no brand like it globally. Clearly, it has changed the scene.

— Energy Drink Enthusiast (@energydrinkun) March 25, 2020

When you encounter Bang’s promotions, you’ll realize it is, without a doubt, the fastest-growing energy drink brand in the US.
Anyone who drank energy drinks in the US 20 years ago will probably feel some kind of flashback.
Chili Cook Off 2020 Takeover Recap https://t.co/gOCuMsvXP2

— Energy Drink Enthusiast (@energydrinkun) April 8, 2020

Bang's rise isn’t just because it's popular or visible; as an energy drink enthusiast, I tweet based on various behind-the-scenes information.

Behind the prominent promotions, Bang has been working hard since 2019. Now, in 2020 and beyond, it’s expected to accelerate and expand even further.

Though large companies have already launched similar products to Bang in the US, it’s certain that Bang has changed the energy drink industry in the US.

Partnership Terminated in October 2020

According to news from November 17, 2020, Bang terminated its exclusive distribution partnership with PepsiCo on October 23. Bang apparently didn’t see the results it had hoped for, leading to the termination just six months after signing the contract in April.

During this period, PepsiCo, including Rockstar, lost 8.2% market share year-over-year, while Bang saw a remarkable 17.1% increase. In comparison, Monster Energy gained 4.8%, and Red Bull saw a 10.1% increase.

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