UK low-cost energy brand BOOST increases prices
The UK's most popular low-cost energy drink brand, BOOST, will be raising its prices.
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Price-Tagged Products See a 10p Price Hike
Until now, BOOST energy drinks with price tags have been sold for 49p for the 250ml can, but they will soon rise to 59p. The large-size PET bottles will increase from 79p to 89p. However, compared to major global brands, they still remain relatively inexpensive.
By the way, BOOST has even surpassed Red Bull to become the number one energy drink brand in Northern Ireland, and it has ranked as high as second in the UK (according to IRI).
Further Expansion Likely in the Future
BOOST has been helping independent retailers in 2020 as part of support for the retail downturn and has also provided assistance to more than 100,000 medical workers, standing out as a different type of low-cost energy drink brand compared to what Japanese people might expect.
Recently, it has expanded beyond energy drinks into sports drinks, coffee beverages, and protein drinks, further increasing its presence.
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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
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