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Red Bull releases limited edition Max Verstappen design cans! Campaign also held

Posted on August 12, 2020 | Last updated February 19, 2025

Red Bull, Max Verstappen Limited Edition Cans Released
Red Bull has released the Max Verstappen limited edition cans, also known as the "Max Power Limited Edition Cans," in two sizes: 185ml and 250ml. These cans will be available exclusively at 7-Eleven stores nationwide!

In addition, a purchase campaign will begin to coincide with the release of the Max Verstappen limited edition cans!

Max Verstappen Limited Edition Cans Released Exclusively at 7-Eleven Stores Nationwide

The Max Verstappen limited edition cans will be released exclusively at 7-Eleven stores nationwide.

Although there has been no official release date announced, it is expected that the new stock of Red Bull will be replaced with the Max Verstappen limited edition cans as they arrive in stores.

This means that the availability of the Max Verstappen limited edition cans may vary depending on the region and store.

By the way, the receipt valid for the "Max Power Campaign" is from August 31, 2020, so if you're planning to participate, be sure to purchase the limited cans after this date.

Max Verstappen Limited Edition Cans Campaign

Campaign Period

  • Receipt Valid Period: August 31, 2020 (Mon) - September 20, 2020 (Sun) 23:59
  • Application Period: August 31, 2020 (Mon) - September 23, 2020 (Wed) 23:59

Since only receipts from purchases made on or after August 31, 2020, are eligible for the campaign, please note that purchases made before this date will not qualify.

Eligible Stores

The only stores eligible for receipt submissions are 7-Eleven stores nationwide. As the Max Verstappen limited edition cans are only sold at 7-Eleven, there shouldn't be any confusion when purchasing.

Eligible Products

  • Red Bull Energy Drink (185ml, 250ml, 355ml)
  • Red Bull Sugarfree (185ml)
  • Red Bull Energy Drink Aluminium Bottle (330ml)
  • Red Bull Energy Drink Summer Edition (185ml)

Please note that even though some stores may still have the White Edition in stock, it is not eligible for this campaign.

How to Apply

  1. Add the official Red Bull Japan account as a friend on LINE
  2. Purchase at least one eligible product at a participating store and take a photo of the receipt
  3. Send the receipt image via LINE chat
  4. Once the required points for the desired prize are accumulated, apply via My Page
  5. The results will be sent via LINE message by 6 PM the next day

Campaign Prizes

A Prize: Apply with 10 Purchases (5 winners)

▼ Experience Max's Power Front and Center! Max Power Online Tour
Red Bull, Max Verstappen Limited Edition Cans Released

B Prize: Apply with 5 Purchases (30 winners)

▼ Max's Autographed! Unreleased RB16 Miniature
Red Bull, Max Verstappen Limited Edition Cans Released

C Prize: Apply with 2 Purchases (900 winners)

Support with Max Power! Campaign Limited Cheer Goods

▼ Cap & Bag Course
Red Bull, Max Verstappen Limited Edition Cans Released

▼ Happi Coat & Headband Course
Red Bull, Max Verstappen Limited Edition Cans Released

▼ Fan & Towel Course
Red Bull, Max Verstappen Limited Edition Cans Released

【In-store First-come, First-served Special】

Get a guaranteed campaign limited sticker (3 designs in total)!
One sticker will be given per purchase of 1 can, with one of the 3 available designs.

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Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.