Monster Energy, Japan's No. 1 energy drink topper, unveiled

Monster Energy has released a topper to celebrate its position as the No.1 energy drink in domestic sales for 2019. This lime green topper stands out prominently in stores!!

In 2019, Monster Energy Became the Top Energy Drink Brand in Japan

As mentioned on the topper included with the product, Monster Energy became the top-selling energy drink brand in Japan by sales box numbers in 2019.

It seems that by November 2019, it had held the top position for 12 consecutive months, and this topper was released to commemorate the full year of being the leader in 2019.

Monster Energy Japan's sales from December 2018 to November 2019 became the top in the domestic energy drink market.

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) January 9, 2020

With New Flavors Continuously Added, Monster Energy is Poised to Maintain Its Dominance

Monster Energy, with its large 355ml size offering a sense of volume, has a diverse range of flavors. The release of Pipeline Punch was quite a shock. It sold so well that production couldn't keep up, and the product was discontinued within a month.

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Up until 2018, Red Bull likely held the number one share, but Monster Energy has finally taken the top spot.

While many people buy Red Bull as an entry-level energy drink, its higher price and smaller size make it easier for consumers to transition to Monster Energy once they are accustomed to drinking energy drinks.

Monster Energy continues to introduce new products in Japan and has expanded production lines at its new factory. If this momentum continues, it seems likely that Monster Energy will maintain the number one share in 2020 and further widen the gap with Red Bull. It’s clear that the momentum behind Monster Energy is unstoppable at this point.

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