December 15, 2020: RAIZIN Honey Lemon released
On December 15, 2020, a new product "Honey Lemon" from Taisho Pharmaceutical's energy drink brand, Raizin, will be released as a limited winter edition.
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Raizin Cocktail Inspiration Becomes a Product
This new product is inspired by the "Raizin Cocktail Lemon Base" served at RAIZIN R-banchi OMOTESANDO PARK. The flavor of the Raizin Honey Lemon product features a sweet honey aroma paired with a mature lemon flavor.
With its yellow can, it’s sure to stand out on store shelves.
The new Raizin series has returned as an energy drink, containing no caffeine but with 150mg of "enXtra," an ingredient derived from the ginger family. This makes it suitable for those who may be sensitive to caffeine.
The product will be released on December 15, 2020, in a 245ml can for 190 yen (excluding tax). It is a winter limited edition, so it will be available until stocks run out.
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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.