NEWS of 2021

Monster Energy APEX LEGENDS Promo Can Limited Edition

Monster Energy APEX LEGENDS Promo Can Limited Edition
October 10, 2021
Monster Energy has released collaboration cans with APEX LEGENDS in Japan, which have already been launched worldwide! Along with the release of the collaboration cans, a campaign is being held where you can exchange in-game items based on the number of Monster Energy products purchased.

Halo Infinite Rockstar collaboration cans released in the US and Canada

Halo Infinite Rockstar collaboration cans released in the US and Canada
October 5, 2021
Halo Infinite collaboration design cans will be released in the U.S. and Canada. In the U.S., a limited edition flavor, Blackberry Goji, will also be released along with the collaboration design cans.

2021 Red Bull F1 design cans will be sold exclusively at 7-Eleven

2021 Red Bull F1 design cans will be sold exclusively at 7-Eleven
August 31, 2021
The 2021 Red Bull F1 design cans have been released. This time, there are two F1-themed design cans featuring the Red Bull Racing and Scuderia AlphaTauri designs on 250ml cans.

June 8, 2021 Red Bull's new Purple Edition released

June 8, 2021 Red Bull's new Purple Edition released
June 2, 2021
On June 8, Red Bull's new product, the Purple Edition, will be released in Japan as a limited-edition item. The Purple Edition is one of the color editions that was released overseas a few years ago. What kind of flavor will the Japanese version have!?

Coca-Cola Energy to be discontinued in North America by the end of 2021

Coca-Cola Energy to be discontinued in North America by the end of 2021
May 17, 2021
Coca-Cola Energy's 4 varieties, released in the U.S. in January 2020, have been announced as discontinued. It lasted less than 2 years in the U.S.

Rockstar Hemp series launched in Germany

Rockstar Hemp series launched in Germany
March 31, 2021
In Germany, where the hemp trend was booming in the energy drink scene, Rockstar launched a new series called "HEMP" in 2021. Three flavors are introduced, and the design is amazing!

HELL Gamer Edition launched in Hungary

HELL Gamer Edition launched in Hungary
March 23, 2021
Hungary's long-established energy drink brand, HELL Energy Drink, is releasing three new flavors as part of their Gamer Edition on February 22. The design is meticulously crafted with attention to detail, making these three cans a must-have for any HELL fan.

Perrier's first energy drink launched in the US

Perrier's first energy drink launched in the US
March 19, 2021
Perrier, known for its sparkling water, has launched its first-ever energy drink, "PERRIER ENERGIZE," in the United States after 123 years of history.

Mtn Dew launches new energy drink brand "RISE" in the US

Mtn Dew launches new energy drink brand "RISE" in the US
March 19, 2021
PepsiCo in the U.S. has launched a new energy drink brand, RISE, under its Mountain Dew line in 2021. Energy drink sales in the U.S. continue to rise, and the new brand was created to target consumers who were previously not interested in energy drinks.

The 2021 Red Bull Summer Edition includes cactus fruit and dragon fruit

The 2021 Red Bull Summer Edition includes cactus fruit and dragon fruit
March 5, 2021
It looks like the 2021 Red Bull Summer Editions are being released in various countries. According to the current information, the color is green, similar to the Green Edition in Japan, with a matte finish. Seasonal editions typically have the same flavor worldwide, but this time, although the appearance is the same, it seems that different flavors will be released.

RAIZIN's new limited-edition product SAKURA will be released on February 9, 2021!

RAIZIN's new limited-edition product SAKURA will be released on February 9, 2021!
January 28, 2021
On Tuesday, February 9, 2021, RAIZIN’s new limited-time product, RAIZIN "SAKURA," will be released nationwide. ⇒ Review of RAIZIN SAKURA here

New! Green Red Bull, Green Edition, available in limited quantities!

New! Green Red Bull, Green Edition, available in limited quantities!
January 20, 2021
On February 2, 2021, Red Bull's new Green Edition will be released. Red Bull is making a bold move by releasing a new product right after the price revision! ⇒ Detailed review of Red Bull Green Edition (Japan) here

UK: Monster Energy's new products continue to arrive

UK: Monster Energy's new products continue to arrive
January 19, 2021
In Europe, Monster Energy's new releases have gradually started to be launched in various countries, and it seems that the UK is a bit behind, but a wave of new products is expected to arrive soon.

Monster Energy Group's new products for 2021

Monster Energy Group's new products for 2021
January 15, 2021
2021 is shaping up to be an exciting year with even more new releases from the Monster Energy Group. In 2020, many of us couldn’t enjoy the full energy drink experience due to travel restrictions. But with hopes for a positive turn in 2021, let's take a look at the new releases from the Monster Energy Group, and look forward to enjoying energy drinks from around the world again!

Monster Energy Ultra Paradise recalled and shipments suspended due to mislabeling of coloring

Monster Energy Ultra Paradise recalled and shipments suspended due to mislabeling of coloring
January 13, 2021
On December 8, 2020, Asahi Beverages announced that there was an error in the labeling of the colorant used in the Monster Energy Ultra Paradise. However, it was confirmed that the product’s quality is unaffected, and it is still safe to consume. Related ArticlesReview of Monster Energy Ultra Paradise MONSTER ENERGY ULTRA PARADISE (USA) Review

Four types of Monster Energy drinks recalled in Ireland after high levels of food additives found

Four types of Monster Energy drinks recalled in Ireland after high levels of food additives found
January 13, 2021
Four Monster Energy products have been recalled in Ireland due to the detection of high concentrations of food additives.

Red Bull price cut! 185ml to be discontinued...

Red Bull price cut! 185ml to be discontinued...
January 10, 2021
On February 1, 2021, Red Bull will be undergoing a price reduction! The previously overpriced Red Bull will now be more affordable and easier to purchase.

Rockstar design renewal in 2021

Rockstar design renewal in 2021
January 6, 2021
In 2021, Rockstar Energy Drink in the U.S. underwent a major design overhaul, and shipments have started gradually across the country. The significant change in its image is likely influenced by the acquisition of Rockstar by PepsiCo, as mentioned in the PepsiCo's acquisition of Rockstar.