Rockstar design renewal in 2021

In 2021, Rockstar Energy Drink in the U.S. underwent a major design overhaul, and shipments have started gradually across the country. The significant change in its image is likely influenced by the acquisition of Rockstar by PepsiCo, as mentioned in the PepsiCo's acquisition of Rockstar.

Big Star & Straight Star

Basically, the star remains large as Big Star, and the tilt is gone, returning to the classic Straight Star design. The white outline and red text have been removed, giving it a much simpler look. The "ЯR" and the "ROCKSTAR" font have also been changed.

There are many new Rockstar designs, so I'll highlight a few. Original, Recovery, Punch, Endurance, Juice, and more—almost all of them have been revamped.

The design with illustrations filling the entire can, which seems to be inspired by Monster Energy, stands out. Especially the BOOM Strawberry design is incredible! We might see more of these distinctive designs in future products.

Some designs may appear a bit lazy, but it seems like the cans are designed in such a way that they are easily recognizable as Rockstar from any angle. I’m excited to see how they will look on store shelves!

Rockstar has been in a bit of a slump, and the momentum it once had hasn’t fully returned. If PepsiCo manages to steer it in the right direction, we can only hope for a strong comeback in 2021.

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