Monster Energy Group's new products for 2021

2021 is shaping up to be an exciting year with even more new releases from the Monster Energy Group.

In 2020, many of us couldn’t enjoy the full energy drink experience due to travel restrictions. But with hopes for a positive turn in 2021, let's take a look at the new releases from the Monster Energy Group, and look forward to enjoying energy drinks from around the world again!

2021 New Monster Energy Releases in the US

The classic Ultra series will soon have new releases hitting the shelves. With the yellow Citron flavor being replaced by Gold, I think the color scheme looks much better. The highlight will be the Nitro version of Super Dry, which will be larger. It’ll be interesting to see what happens with the MAXX series as a result.

Assault has been redesigned with a more prominent camo look, in line with recent Monster Energy trends.

Rehab will have an all-new package design. At first, I thought this simple design might not work, but it seems like it’s been confirmed. Although the Dragon Tea series isn’t featured here, it’s highly likely that the design will be more colorful with possible new flavors.

Additionally, the Sports Line in PET bottles will be expanded.

On a side note, the Juice series sold in the US is also planned to be rebranded and sold in the EU, including in Germany and the UK. The new Ultra series from 2020 in the US is also expanding into Canada and Europe.

REIGN

The fitness-focused REIGN series will gradually add new releases. You often see it among hardcore powerlifters. In 2020, REIGN was promoted in various places, and it seems like the brand will continue to expand in 2021. Not only in the US but also in Europe and Brazil, where it’s already available, fans can look forward to different sizes being introduced.

NOS

NOS, which was relatively quiet in 2020 after being acquired by Monster Energy, is now branching out into the fitness market with the high-caffeine NOS TURBO. What will 2021 bring? NOS TURBO will also be launched in Canada.

FULL THROTTLE

The design of Full Throttle will be refreshed to become even more American in style. USA!! USA!!

This wraps up the overview of the 2021 releases in the US and other countries. We hope that travel restrictions will ease this year, so we can once again enjoy energy drinks from all over the world!

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