Mtn Dew launches new energy drink brand "RISE" in the US
PepsiCo in the U.S. has launched a new energy drink brand, RISE, under its Mountain Dew line in 2021. Energy drink sales in the U.S. continue to rise, and the new brand was created to target consumers who were previously not interested in energy drinks.
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Energy Drink with a Focus on Ingredients
The RISE series is a low-calorie option with only 25kcal, containing 180mg of caffeine, antioxidant vitamins A and C, zinc, and choline, a supplement known for enhancing cognitive function.
Choline is reportedly the first to be added to an energy drink. By the way, even Drink-kun takes it as a supplement.
RISE has partnered with LeBron James, who ended his contract with Coca-Cola, and will collaborate with many influencers to boost the brand. The question is whether it can gain popularity!
Six Flavors Released Simultaneously
RISE will launch with six flavors all at once. They look vibrant and appealing!
- Pomegranate Blue Burst
- Orange Breeze
- Strawberry Melon Spark
- Tropical Sunrise
- Berry Blitz
- Peach Mango Dawn
Low-calorie and low-sugar options are definitely a plus. Since RISE aims to appeal to those who haven’t been drinking energy drinks yet, these features are essential.
PepsiCo already has products like AMP, KICKSTART, and GAMEFUEL, which are similar to RISE, so it would be great if they can differentiate themselves from these existing offerings.
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1533 flavors reviewed.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.