Rockstar Hemp series launched in Germany
In Germany, where the hemp trend was booming in the energy drink scene, Rockstar launched a new series called "HEMP" in 2021. Three flavors are introduced, and the design is amazing!
Three Flavors in the Hemp Series
The newly launched series includes three flavors: Original, Tropical Burst, and Prickly Cactus.
Each one is infused with hemp seed extract in addition to the usual Rockstar Energy Blend (with some slight changes in the formula).
Tropical Burst and Prickly Cactus also contain fruit juice.
Between 2019 and 2020, many classic German energy drink brands started releasing hemp-infused energy drinks. It was a rush of releases during that year, and I was curious when the major brands would jump on board.
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By the way, this trend had already been discussed behind the scenes in North America, and it was a topic in Japanese closed niche communities a few years ago. Recently, there have been many bright news in the industry in the U.S., so we may see some big moves soon.
However, I didn't expect Rockstar in Germany to release it first. I hope we can travel to Germany soon!
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Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.