Coca-Cola Energy to be discontinued in North America by the end of 2021
Coca-Cola Energy's 4 varieties, released in the U.S. in January 2020, have been announced as discontinued. It lasted less than 2 years in the U.S.
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Discontinuation by the End of 2021
Coca-Cola Energy entered the growing energy drink market in the U.S., but the results were not as expected.
By the end of 2020, Coca-Cola Energy held only a 0.7% share of the U.S. energy drink market, as reported by Beverage Digest.
Although the exact timing is unclear, Coca-Cola Energy will be discontinued in the U.S. and Canada by the end of 2021.
In Europe, where the Coca-Cola Energy Cherry flavor was launched after the U.S., it will continue for now. It has almost disappeared in Japan as well, but what will happen next!?
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In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
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The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.