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June 8, 2021 Red Bull's new Purple Edition released

Posted on June 2, 2021 | Last updated February 19, 2025


On June 8, Red Bull's new product, the Purple Edition, will be released in Japan as a limited-edition item.

The Purple Edition is one of the color editions that was released overseas a few years ago. What kind of flavor will the Japanese version have!?

Mystic Magic

The Purple Edition overseas was released with an acai flavor, but the Japanese version doesn't have a listed flavor name and is simply called "Mystic Magic." For some reason, Red Bull Japan doesn’t mention flavor names (^_^;)

The flavor of Mystic Magic is described as a "mysterious grape taste," so it seems the flavor will be different from the overseas version.

It's also interesting to wonder if this will taste different from the grape flavor in the Blue Edition released in Japan in 2015.

The energy ingredients are the same as those in regular Red Bull products, with 80mg of caffeine and 300mg of arginine, and it contains no fruit juice.

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Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.