Monster Energy Japan raises prices from 205 yen to 230 yen

Finally, Japan's Monster Energy has announced a price increase.

The price increase will apply to shipments from February 1, 2023. Both the 355ml and 345ml cans will see a uniform 12.1% price increase, from 190 yen (205 yen including tax) to 213 yen (230 yen including tax).

Reasons for Monster Energy Price Increase

The price increase is due to rising costs of raw materials, packaging materials, and energy prices.

In the midst of a surge in price increases for various products, the energy drink sector had avoided price hikes, so this increase is finally here.

As mentioned in a previous tweet, Monster Energy in the U.S. had already raised prices. According to a follower, prices in South Korea have also been increased for some time. (Thank you as always. For those interested in South Korea, please check out the previous tweet.)

The article I wrote last year has become a reality.
Monster Energy to raise prices in the U.S. starting 9/1. https://t.co/IKRGhpk8nS

— エナジー・ドリン君エナジードリンクマニア (@energydrinkun) August 31, 2022

The Situation is Extremely Serious, Other Price Hikes Possible for Monster Energy and More

Possible Price Increases for Red Bull and Monster Energy (October 11, 2021)
The situation described in this article written in 2021 has only worsened, and the price increase for Japan's Monster Energy may have been inevitable.

Additionally, Red Bull imported from Europe is likely facing an even tougher situation. With Monster Energy's price increase, it is now highly probable that Red Bull's price increase in Japan will follow suit.

Latest News