Red Bull price increase in Japan from March 1, 2023

In Japan, Red Bull products will see a price increase starting on March 1, 2023.

Recently, it was also announced that Monster Energy in Japan will raise its prices starting with shipments on February 1, 2023. This marks the price adjustment of both of Japan's top energy drink brands.

Red Bull Price Increase After

The price revisions for Red Bull are as follows:

• Original 250ml 190 yen ⇒ 198 yen
• Sugar-Free 250ml 190 yen ⇒ 198 yen
• Yellow Edition 250ml 190 yen ⇒ 198 yen
• Blue Edition 250ml 190 yen ⇒ 198 yen
• Original 355ml 245 yen ⇒ 258 yen
• Original 473ml 316 yen ⇒ 338 yen

About Red Bull's Price Increase

The reasons for the price revision include the soaring oil prices, disruptions in international affairs, and increased costs of raw materials, packaging materials, energy prices, and logistics costs for both land and sea transport. In particular, the importation of Red Bull from Europe may be a significant burden.

In Japan, the trend of larger energy drink sizes offering better value has been expanding, and Red Bull struggled to keep up. It only lowered prices in February 2021, as mentioned in February 2021.

Energy Drink Mania also wrote about the potential for global energy drink price increases in October 2021. With regard to Red Bull in Japan, we thought it would be one of the first to increase prices, so the price increase this time is less surprising and more a sense of how well they held out until now.

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