NEWS of 2024

Red Bull Ryo Kobayashi Design Can – Limited Distribution & Limited Quantity Release

Red Bull Ryo Kobayashi Design Can – Limited Distribution & Limited Quantity Release
November 22, 2024
Red Bull has collaborated with ski jumping Red Bull athlete Ryo Kobayashi to release a special design can, available in limited quantities through four specific distribution channels starting November 18, 2024. This exclusive design commemorates Kobayashi’s incredible world record jump of 291 meters on the ski jump hill. Unlike a nationwide release, this edition is only available through select sales channels. A special campaign on Rakuten allows customers to receive it through a free entry promotion, making Rakuten the recommended place to purchase.

GHOST ENERGY Acquired by Dr Pepper for Approximately $1 Billion

GHOST ENERGY Acquired by Dr Pepper for Approximately $1 Billion
October 29, 2024
The U.S. energy drink industry was shaken by a major announcement. On October 24, it was revealed that GHOST ENERGY, a leading next-generation energy drink brand, will be acquired by Keurig Dr Pepper, the company behind Dr Pepper, for a total of approximately $1 billion. The Keurig Dr Pepper official website now proudly features GHOST ENERGY among its family of brands, with vibrant product images celebrating the acquisition. Truly an American dream come true!

Former Bang CEO Jack Owoc Launches New Energy Drink, "AI Energy Drink"

Former Bang CEO Jack Owoc Launches New Energy Drink, "AI Energy Drink"
October 16, 2024
After suffering a major legal defeat against Monster Energy, former Bang Energy CEO Jack Owoc was ousted from his position. Now, he is making a comeback with a new energy drink brand, "AI Energy Drink." To be honest, I had assumed that the lawsuit with Monster Energy might have included terms preventing Jack Owoc from launching another energy drink. So, seeing him return to the energy drink scene in such a short time is quite surprising. Bang Energy was a game-changer in the modern U.S. energy drink industry. Following the massive success of Bang Energy, a wave of new energy drinks emerged around 2018, inspired by Bang’s popularity. This movement continues to reshape the U.S. energy drink market even today. Now, Jack Owoc, the man who spearheaded this transformation, is back with a new energy drink. Will "AI Energy Drink" rise to become a leading brand in the industry? Only time will tell!

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024
August 10, 2024
Monster Energy and other major energy drink brands under its umbrella in the US will raise prices by 5% starting in November 2024.

45 Types of Energy Drinks Recalled in Canada

45 Types of Energy Drinks Recalled in Canada
January 24, 2024
A total of 45 types of energy drinks have been recalled in Canada. The reasons for the recall include exceeding the legally permitted caffeine content and failing to provide bilingual labeling in both English and French.

Imported energy drinks with excessive caffeine levels cause problems in Australia

Imported energy drinks with excessive caffeine levels cause problems in Australia
January 24, 2024
In Australia, energy drinks—mainly from the United States—are sold in convenience stores and supplement shops through import channels. Many of these imported brands contain high levels of caffeine, often exceeding the country's legal limits. Recently, in South Australia, the sale of energy drinks that significantly exceed the national caffeine standards has become a major issue, sparking public concern.