NEWS of 2025

Celsius Acquires Alani Nu for $1.8 Billion, Shaking Up the U.S. Energy Drink Market

Celsius Acquires Alani Nu for $1.8 Billion, Shaking Up the U.S. Energy Drink Market
March 6, 2025
Celsius, which has risen to become the third-largest player in the U.S. energy drink market, has announced its acquisition of Alani Nu, a brand that has firmly established itself with a vibrant, pop-style image targeting young women. The deal is valued at $1.8 billion (approximately 266.27 billion JPY). Alani Nu's flavors are nothing short of exceptional—I could easily give top ratings to every single one. It was undoubtedly the most impressive energy drink brand in 2024 when it came to flavor perfection. Two rising brands in the U.S. market are now joining forces… And considering the previous GHOST ENERGY acquisition, it's clear that emerging energy drink brands are achieving the American dream at an astonishing pace.

Non-Caffeine Monster Energy Finally Released for Restaurants in JAPAN!

Non-Caffeine Monster Energy Finally Released for Restaurants in JAPAN!
February 23, 2025
Speaking of non-caffeine Monster Energy, it was once released only in the United States as MONSTER ENERGY UNLEADED, but from February 18, 2025, non-caffeine Monster Energy is finally released for restaurants in Japan! The product name is "Monster Energy Can 250ml for Business Use," and it is described as a caffeine-free carbonated beverage intended to be used as a mixer for alcoholic drinks in restaurants.

Monster Energy new releases and energy drink market share around the world in 2025

Monster Energy new releases and energy drink market share around the world in 2025
January 22, 2025
Monster Energy has released a report on the current market status and future outlook as of 2025. This article summarizes the latest product releases in various countries along with an analysis of the current market share.