Campaign Information

Monster Energy x Apex collaboration cans released in two varieties

Monster Energy x Apex collaboration cans released in two varieties
September 3, 2022
"Buy Monster and Unlock In-Game Items for Apex Legends!" Along with this campaign, two Apex Legends collaboration design cans will be released.

Red Bull #We've been waiting for this Suzuka F1 design cans on sale

Red Bull #We've been waiting for this Suzuka F1 design cans on sale
August 31, 2022
In August 2022, two types of F1 design cans—Original and Sugar-Free—were released exclusively at 7-Eleven. These will gradually replace the standard cans as store inventory runs out. Since they are limited edition, once they are sold out, stores will restock with regular Red Bull cans. Be sure to grab one while supplies last!

A campaign where you can win a set of two Monster Mango Loco bottles (not for sale) and atmos collaboration apparel

A campaign where you can win a set of two Monster Mango Loco bottles (not for sale) and atmos collaboration apparel
February 28, 2022
To celebrate the launch of Monster Mango Loco, a special giveaway campaign is being held, offering a limited 2-pack of Monster Mango Loco and exclusive collaboration apparel with atmos.

Monster Energy APEX LEGENDS Promo Can Limited Edition

Monster Energy APEX LEGENDS Promo Can Limited Edition
October 10, 2021
Monster Energy has released collaboration cans with APEX LEGENDS in Japan, which have already been launched worldwide! Along with the release of the collaboration cans, a campaign is being held where you can exchange in-game items based on the number of Monster Energy products purchased.

A campaign where you can win original goods by purchasing Monster Energy original

A campaign where you can win original goods by purchasing Monster Energy original
October 1, 2020
A new campaign has started where you can win Monster Energy Original merchandise by submitting a receipt for the purchase of Monster Energy Original.

Red Bull and King Gnu, Lawson limited campaign

Red Bull and King Gnu, Lawson limited campaign
October 1, 2020
A campaign has started where you can win King Gnu concert tickets and exclusive merchandise by entering with the receipt of a qualifying Red Bull purchase at Lawson.

Monster Energy x Maximum the Hormone Revival Campaign

Monster Energy x Maximum the Hormone Revival Campaign
October 30, 2018
A campaign is currently underway where purchasing Monster Energy products gives you a chance to win collaboration goods between Maximum The Hormone and Monster Energy. The prizes are four types of limited-edition goods (including a first-come-first-served sticker) designed under the supervision of Maximum The Ryo-kun. It is expected that many Maximum The Hormone fans will be purchasing these products.

Red Bull GLAY limited edition design cans available in limited quantities!

Red Bull GLAY limited edition design cans available in limited quantities!
October 26, 2018
It has been announced that Red Bull Japan will release a limited edition can in collaboration with GLAY, available in limited quantities at 7-Eleven! This time, there will be 4 different GLAY Limited Edition Cans, one for each member of GLAY! This is amazing... Along with the release of the GLAY Limited Edition Cans, there will be various giveaway campaigns, so it's something to look forward to! ((o(´∀｀)o))

Monster Energy Japan releases collaboration cans with Ayumu Hirano! Campaign also available!

Monster Energy Japan releases collaboration cans with Ayumu Hirano! Campaign also available!
December 1, 2017
Finally, it has been announced that the collaboration limited-edition design cans will be released in Japan! There was a lot of buzz on Twitter about when the design cans, which were briefly shown in a video, would be released. The announcement came quite quickly, and information about a giveaway campaign has also been released! This is really exciting! ((o(´∀｀)o))

Monster Energy x Assassin's Creed Origins Twitter Campaign

Monster Energy x Assassin's Creed Origins Twitter Campaign
September 21, 2017
This is a generous campaign where you can participate for free just by following Monster Energy’s Twitter account and retweeting. It's such an attractive offer, so Drin-kun immediately retweeted! (●´ω｀●)

Monster Energy x Hi-STANDARD Gift Campaign

Monster Energy x Hi-STANDARD Gift Campaign
September 21, 2017
To commemorate Hi-STANDARD's nationwide tour "THE GIFT TOUR 2017," a giveaway campaign is available at Lawson, where you can participate by purchasing Monster Energy and have a chance to win pair tickets and exclusive collaboration goods for "Hi-STANDARD 'THE GIFT TOUR 2017'."

May 2017 Maximum the Hormone x Monster Energy collaboration campaign

May 2017 Maximum the Hormone x Monster Energy collaboration campaign
May 2, 2017
From May 9, 2017, a special campaign will start at Lawson, where you can win pair tickets and limited collaboration merchandise for "Maximum the Hormone 'Mimi Kajiru Shin-Uchi TOUR'." Since the Monster Energy goods are strongly tied to the collaboration, if you’re a Maximum the Hormone fan, make sure to join the campaign during this opportunity! You can also get a limited edition sticker by purchasing two cans at the store ((o(´∀｀)o))

Monster Energy Gear Campaign at Vending Machines until December 26, 2017

Monster Energy Gear Campaign at Vending Machines until December 26, 2017
April 28, 2017
A vending machine-exclusive Monster Energy gear campaign has started. The start dates may vary depending on the vending machine, but the campaign application period is until December 26, 2017. Last year's vending machine campaign had 10,000 winners, but this year there is a chance for 20,000 winners! If you want official Monster Energy merchandise, be sure to try the Monster Gear campaign at the vending machines!

March 27, 2017 ~ MONSTER ENERGY x METROCK 2017 Campaign

March 27, 2017 ~ MONSTER ENERGY x METROCK 2017 Campaign
March 27, 2017
A campaign has started where you can win pair tickets to "METROCK 2017" and Monster Energy T-shirts! To participate, send the receipt from a purchase that includes eligible products from Welcia Pharmacy, Hack Drug, or Welcia Dacs nationwide.

February 7, 2017 ~ Monster Energy x Man With a Mission Campaign

February 7, 2017 ~ Monster Energy x Man With a Mission Campaign
February 8, 2017
From February 7 (Tue) to February 20 (Mon), 2017, a special collaboration campaign between Monster Energy and MAN WITH A MISSION's "Dead End in Tokyo TOUR 2017" will be held. By purchasing Monster Energy, you have a chance to win original merchandise and other exclusive prizes! You can also get a limited-edition sticker (30 per store) at participating stores—don't miss this opportunity to join the campaign!

November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign

November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign
November 2, 2016
Previously, I covered the Battlefield 1 campaign happening in the U.S. before my trip, but now Japan has launched its own exclusive Battlefield 1 campaign. Special edition Monster Energy Original cans featuring a Battlefield 1 topper, along with a battle pack code sticker, are already available in stores.

Red Bull BC One collaboration design cans on sale! LINE campaign also available

Red Bull BC One collaboration design cans on sale! LINE campaign also available
November 1, 2016
The Red Bull BC One World Final 2016 has returned to Japan! To celebrate the World Final event in Nagoya on December 3rd, the BC One collaboration can has been released. This special edition can features a collaboration design between Japan’s pride, BBOY Taisuke, and the iconic Street Fighter character, Ryu, from Japan.

October 4, 2016 ~ FamilyMart and Circle K Sunkus Limited Red Bull Campaign

October 4, 2016 ~ FamilyMart and Circle K Sunkus Limited Red Bull Campaign
October 4, 2016
Red Bull is holding a campaign where you can apply by submitting receipts from Red Bull purchases at FamilyMart and Circle K Thanks to coincide with AIR JAM 2016! You could win a Red Bull fridge in a lucky draw!

July 15th to September 15th, 2016 RAIZIN GREEN WING Campaign Part 2

July 15th to September 15th, 2016 RAIZIN GREEN WING Campaign Part 2
July 3, 2016
The second round of the campaign celebrating the release of RAIZIN Green Wing begins! Campaign Period: July 15, 2016, 10:00 AM – September 15, 2016, 11:59 PM Eligible Product: RAIZIN Green Wing How to Apply: Enter the serial number from the sticker on the can on the campaign website to apply

Monster Energy Gear Campaign available only at vending machines until December 26, 2016

Monster Energy Gear Campaign available only at vending machines until December 26, 2016
June 2, 2016
The Monster Energy Gear Campaign, which has sparked a lot of controversy and buzz every year, is back again this year. The campaign will start as soon as the vending machines are stocked, and it will end on December 26, 2016. This time, if you find a winning sticker, you can receive limited-edition merchandise.

2016 America: Red Bull Summer Edition Kiwi Twist released

2016 America: Red Bull Summer Edition Kiwi Twist released
April 5, 2016
Back in October 2015, we discussed the 2016 Red Bull releases, including the Orange Edition and the Summer Edition. The Orange Edition was already released in February 2016, and many people have probably gotten their hands on it, even at U.S. military bases. Now, the long-awaited 2016 Red Bull Summer Edition is finally launching in the U.S.!

April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins

April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins
March 2, 2016
If you're an energy drink enthusiast, you'll definitely want to add the Red Bull Air Race 2016 commemorative can to your collection! This limited-edition can will once again be available exclusively at Lawson. Additionally, Lawson will be running a campaign where you can win Red Bull Air Race 2016-related prizes by using receipts from eligible Red Bull purchases. Even the standard Red Bull 185ml qualifies, so be sure to take advantage of this opportunity! ((o(´∀｀)o)) Details of Lawson's Red Bull Air Race 2016 Campaign The campaign follows the same format as last time—simply use the receipt from your Red Bull purchase at Lawson to enter. To apply for prizes, visit the Red Bull Air Race dedicated campaign site and proceed to the application page. The application page can be a bit tricky to find. On Lawson’s campaign page, look for a black rectangular button that says "Proceed to Application Page," as shown in the image below. To apply, you'll need a Lawson ID. If you don't have one yet, you'll need to create one, so take some time to register when you're available. Additionally, each Lawson store will have 20 special stickers (10 of each design) available. You can get one sticker in exchange for purchasing one Red Bull Air Race 2016 commemorative can. Since each store has only 20 stickers available on a first-come, first-served basis, be sure to grab yours as soon as possible!

Monster Energy 100,000 Cans Giveaway Campaign

Monster Energy 100,000 Cans Giveaway Campaign
February 5, 2016
To celebrate Monster Energy’s Twitter followers surpassing 100,000, a truly generous giveaway campaign has started. A total of 100,000 cans of Monster Energy will be given away to 834 lucky winners! Each winner will receive one case of each flavor, totaling 5 cases. Monster Energy Japan is known for offering incredibly generous giveaways every time ((o(´∀｀)o)).

December 22, 2015 - Lawson x Monster Energy Snowboard Campaign

December 22, 2015 - Lawson x Monster Energy Snowboard Campaign
December 22, 2015
A campaign has started, perfect for the winter season! Application Period: December 22, 2015 (Tuesday) – January 11, 2016 (Monday) Eligible Products: Monster Energy, Ab Zero, Ultra, M3 How to Apply 1. Register for a Lawson ID 2. Present your Ponta Card or d Point Card when purchasing 3. Points will be added for your purchase 4. Login with your Lawson ID and apply *You can apply for each course once, and applications are limited to one per course.

World of Tanks × Monster Energy Campaign

World of Tanks × Monster Energy Campaign
September 15, 2015
A purchase campaign collaboration with the game World of Tanks has started exclusively at Circle K and Sunkus stores. You can win Monster Energy merchandise and World of Tanks items. This time, the grand prize is a Monster Energy fridge with a World of Tanks collaboration design, available through a lottery! Recently, these types of fridges have been appearing as giveaway prizes. If you're a Monster Energy fan and also like World of Tanks, this is definitely a product that will stir up your desire for it! (●´ω｀●) ■ Campaign Period: From Tuesday, September 15, 2015 to Monday, October 26, 2015 ■ Eligible Products: Monster Energy, Absolutely Zero, Ultra ■ Eligible Stores: All Circle K and Sunkus stores How to Apply Register on the campaign website Enter the serial code found on the cover of the eligible products on the campaign site Accumulate points and apply for your desired prize

Daily Yamazaki x Monster Energy x Bowline 2015 Campaign

Daily Yamazaki x Monster Energy x Bowline 2015 Campaign
September 2, 2015
A purchase campaign for Monster Energy has started at Daily Yamazaki. This time, you can win pairs of tickets to the Bowline 2015 Makuhari concert, hosted by TOWER RECORDS, or Monster Energy merchandise. Monster Energy x Bowline 2015 Campaign Application Overview Campaign Period: From Tuesday, September 1, 2015 to Sunday, September 13, 2015 Eligible Stores: Daily Yamazaki, New Yamazaki Daily Store, Yamazaki Daily Store How to Apply: For each receipt totaling 500 yen or more (including at least one Monster Energy product), attach it to the application postcard and mail it. Eligible Products: Monster Energy, Absolutely Zero, Monster Ultra, M3 By the way, the nostalgic method of attaching receipts to application postcards somehow feels appealing. I’ve seen many system-based methods fail miserably, so this seems like a nice touch. Some notes: only receipts within the campaign period are valid, receipts cannot be returned, copies of receipts are not allowed, and while you can apply multiple times, each postcard can only be used for one prize course.

Monster Energy x Ministop "Drift Ride Experience" Campaign

Monster Energy x Ministop "Drift Ride Experience" Campaign
September 1, 2015
Monster Energy’s campaign is still going strong! This time, it's a receipt-entry campaign with Ministop in conjunction with the "D1GP TOKYO DRIFT" event happening on October 24-25. Campaign Period: From August 31, 2015 to September 20, 23:59 Receipt Validity: Only receipts dated by 23:59 on September 20 are valid Entry Period: From August 31, 2015 (Mon) 00:00 to September 24, 2015 (Thu) 11:59 How to Enter: After purchasing eligible products at Ministop, take a photo of your receipt and apply through the dedicated site Eligible Products: Monster Energy, Absolutely Zero, M3, Monster Ultra To enter, create an account on the official page and log in to apply. ⇒ Official Website

2015/8/18~9/14 FamilyMart x Monster Energy x MotoGP Campaign

2015/8/18~9/14 FamilyMart x Monster Energy x MotoGP Campaign
August 18, 2015
The strongest Rossi campaign has started again this year, in collaboration with FamilyMart and Monster Energy. As usual, participation in the stamp rally is based on the number of Monster Energy products purchased. ■ Campaign period: 8/18 (Tue) ～ 9/14 (Mon) ■ Application period: 8/18 (Tue) ～ 9/21 (Mon) ■ Participating stores: All FamilyMart stores ■ Target products: Monster Energy, Absolutely Zero, M3, Ultra ■ Conditions: Purchase target products during the campaign period and present your T-Card Join the stamp rally and apply here

July 7th - August 13th, 2015: The first 30,000 people will win limited edition Monster gear!

July 7th - August 13th, 2015: The first 30,000 people will win limited edition Monster gear!
June 9, 2015
As of July 12: 2:00 PM - On the Reopening Day At 2:45 PM, connectivity issues are still ongoing. At 4:45 PM, more tweets from users confirming successful applications are being posted. At 12:30 AM, the server load has lightened, and applications are now processing normally. As of July 11: Reopening at 2:00 PM on July 12 ■ Starting at 2:00 PM on July 12 ■ One non-sale sticker kit included with each item ■ In addition to the applications completed on July 7, 30,000 slots have been reserved for the first-come-first-served reopening ■ Required entries: ・Nylon Jacket (12 serial codes) – 3,000 applicants ・Men's T-shirt (7 serial codes) – 19,500 applicants ・Women's T-shirt (7 serial codes) – 4,500 applicants ・Mesh Cap (7 serial codes) – 3,000 applicants ※Two applications allowed per item. No information regarding personal data leakage has been reported; information protection details for tomorrow remain unknown, and the status of registered accounts and points is unclear. It may be best to proceed with tomorrow's application at your own risk, as there are some uncertainties.

RED BULL FLUGTAG Pack Released

RED BULL FLUGTAG Pack Released
May 22, 2015
RED BULL FLUGTAG 2015 has been confirmed to be held in Kobe, and in advance of the event, the RED BULL FLUGTAG Pack is now on sale. The 250ml pack includes 4 cans, and currently, only the original flavor is available. RED BULL FLUGTAG 2015 will take place on October 31st (Saturday) at the Kobe Port Shinko Pier.

FamilyMart Exclusive, Monster Energy x SATANIC CARNIVAL Campaign

FamilyMart Exclusive, Monster Energy x SATANIC CARNIVAL Campaign
April 28, 2015
A new campaign has started at FamilyMart stores nationwide, where you can win SATANIC CARNIVAL pair tickets and other Monster Energy merchandise by purchasing selected Monster Energy products! This is the second Monster Energy campaign of 2015. Although the number of winners is limited, if you buy every day, you might get lucky and win by entering! (*´艸｀*) Campaign Period: 4/28 (Tue) – 5/25 (Mon) Entry Period: 4/28 (Tue) – 6/1 (Mon) Eligible Stores: FamilyMart Eligible Products: Monster Energy, Ab Zero, M3 How to Enter: Show a valid T-Card when purchasing eligible products ⇒ Enter via the stamp rally page

Red Bull Air Race limited edition cans released, Lawson limited campaign

Red Bull Air Race limited edition cans released, Lawson limited campaign
March 6, 2015
With the Red Bull Air Race being held in Japan, a limited-edition Red Bull Air Race can featuring a design with pilot Yoshihide Muroya’s photo will be released. I honestly didn’t expect an Air Race can to be available in Japan, so just seeing this release is exciting. On top of that, Lawson will be holding a special Red Bull Air Race campaign! This is definitely something to get hyped about!!

March 9th - April 24th, 2015 Buy Abzero and win gear campaign

March 9th - April 24th, 2015 Buy Abzero and win gear campaign
March 2, 2015
The first Monster Energy campaign of 2015 gives you a chance to win every week by purchasing Absolutely Zero! Simply upload your receipt after logging into your My Page account. Once the reward is credited, you can enter the giveaway from there. http://abzeropromo.monsterenergy.com/

Win limited edition Monster Energy snowboards and other merchandise at Lawson!

Win limited edition Monster Energy snowboards and other merchandise at Lawson!
October 7, 2014
'Ponta Member Exclusive MONSTER ENERGY Winter Campaign' ■Application Period: October 7th (Tue) – October 20th (Mon), 2014 ■Eligible Products: Monster Energy, Absolutely Zero, M3, Monster Coffee ■How to Apply: After member authentication, select the desired product and apply. Show your Ponta card when making a purchase (one entry per person) ■Application Conditions: Register for Lawson emails (if not registered, send a blank email to mstw@lpw.jp to register) ■Winner Announcement: Winners will be notified via prize shipment after mid-November 2014 This is the same format as the previous Red Bull x Lawson x Ponta Campaign. It’s unclear whether applications can be verified after entry, so the best approach is to purchase and wait.

Monster Energy x Nico Rosberg autographed miniature replica helmet

Monster Energy x Nico Rosberg autographed miniature replica helmet
September 16, 2014
■Campaign Period: September 16, 2014 (Tuesday) – October 31, 2014 (Friday) Deadline ■Prize: A signed miniature replica helmet by Nico Rosberg of Mercedes AMG Petronas (20 winners by lottery) ■Target Product: Monster Energy 355ml Original Goods 2-can pack 382 yen (excluding tax) ■Sales Locations: Circle K Sunkus ■How to Apply: Collect 3 application tickets from the target product during the campaign period and apply via postcard ■Application Address: 〒151-0051 3-16-12 Sendagaya, Shibuya-ku, Tokyo First FMG Building Circle K Sunkus Limited “Monster Energy Campaign” Office "Nico Rosberg Signed 1/2 Helmet Giveaway" Section The 2-can pack of Monster Energy eligible for this giveaway campaign includes a Monster Energy original item (either a wristband or keychain).

Meet Rossi at the 2014 Monster Energy MotoGP Japanese Grand Prix!

Meet Rossi at the 2014 Monster Energy MotoGP Japanese Grand Prix!
August 19, 2014
Every year there is a similar campaign, and this year, once again, there’s a campaign where you can win Rossi-related prizes by purchasing Monster Energy products, coinciding with the MotoGP Japan Grand Prix! The campaign started on August 19, 2014, to coincide with the release of Monster Energy M3, marking the “Bike (819) Day.” The campaign will end on September 15, 2014.

August 12th to September 8th, 2014 INFINITI RED BULL RACING Campaign

August 12th to September 8th, 2014 INFINITI RED BULL RACING Campaign
August 12, 2014
A campaign is being held at Lawson, where you can win tickets to the Red Bull F1 Japanese Grand Prix or INFINITI RED BULL RACING original merchandise by purchasing Red Bull. If you're buying Red Bull, it’s better to get it at Lawson for extra benefits (*´艸｀*)

The first 10,000 Monster Energy customers will receive limited edition gear

The first 10,000 Monster Energy customers will receive limited edition gear
June 11, 2014
Applications Open on June 16, 2014 Details on the Monster Energy Limited Gear Campaign Starting July 7, 2015 Monster Energy Original and Absolutely Zero cans now feature a special "GET MONSTER GEAR" design for the campaign. Each can has an application sticker—peel it off to reveal a serial code, which you can enter on the website below to apply. However, applications will only be accepted starting June 16. https://gear.monsterenergy.com/ Note: Products sold via vending machines are not eligible, so be sure to check before purchasing!