Monster Energy News

Energy Drink Mania picks up and introduces the most notable news related to Monster Energy not only in Japan but also from around the world.

We archive breaking news and leaks about new Monster Energy products in Japan, gift campaign information, and information on noteworthy new product launches overseas, so you can also see the history of Monster Energy around the world.

Non-Caffeine Monster Energy Finally Released for Restaurants in JAPAN!

Non-Caffeine Monster Energy Finally Released for Restaurants in JAPAN!
February 23, 2025
Speaking of non-caffeine Monster Energy, it was once released only in the United States as MONSTER ENERGY UNLEADED, but from February 18, 2025, non-caffeine Monster Energy is finally released for restaurants in Japan! The product name is "Monster Energy Can 250ml for Business Use," and it is described as a caffeine-free carbonated beverage intended to be used as a mixer for alcoholic drinks in restaurants.

Monster Energy new releases and energy drink market share around the world in 2025

Monster Energy new releases and energy drink market share around the world in 2025
January 22, 2025
Monster Energy has released a report on the current market status and future outlook as of 2025. This article summarizes the latest product releases in various countries along with an analysis of the current market share.

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024
August 10, 2024
Monster Energy and other major energy drink brands under its umbrella in the US will raise prices by 5% starting in November 2024.

Monster Energy releases Call of Duty MW3 collaboration cans

Monster Energy releases Call of Duty MW3 collaboration cans
October 15, 2023
In October 2023, Monster Energy and Call of Duty: Modern Warfare III collaboration cans have started appearing in stores. This release features two variants: Original and Ultra.

2023 America Monster Energy's new products continue

2023 America Monster Energy's new products continue
January 18, 2023
New product information for Monster Energy's 2023 lineup in the U.S. has been revealed. In addition to its energy drink line, Monster Energy is introducing new alcoholic beverages and mineral water. I'll also include some details that haven't been widely shared yet.

Monster Energy Japan raises prices from 205 yen to 230 yen

Monster Energy Japan raises prices from 205 yen to 230 yen
October 21, 2022
Finally, Japan's Monster Energy has announced a price increase. The price increase will apply to shipments from February 1, 2023. Both the 355ml and 345ml cans will see a uniform 12.1% price increase, from 190 yen (205 yen including tax) to 213 yen (230 yen including tax).

Monster Energy x Apex collaboration cans released in two varieties

Monster Energy x Apex collaboration cans released in two varieties
September 3, 2022
"Buy Monster and Unlock In-Game Items for Apex Legends!" Along with this campaign, two Apex Legends collaboration design cans will be released.

A campaign where you can win a set of two Monster Mango Loco bottles (not for sale) and atmos collaboration apparel

A campaign where you can win a set of two Monster Mango Loco bottles (not for sale) and atmos collaboration apparel
February 28, 2022
To celebrate the launch of Monster Mango Loco, a special giveaway campaign is being held, offering a limited 2-pack of Monster Mango Loco and exclusive collaboration apparel with atmos.

Monster Energy APEX LEGENDS Promo Can Limited Edition

Monster Energy APEX LEGENDS Promo Can Limited Edition
October 10, 2021
Monster Energy has released collaboration cans with APEX LEGENDS in Japan, which have already been launched worldwide! Along with the release of the collaboration cans, a campaign is being held where you can exchange in-game items based on the number of Monster Energy products purchased.

UK: Monster Energy's new products continue to arrive

UK: Monster Energy's new products continue to arrive
January 19, 2021
In Europe, Monster Energy's new releases have gradually started to be launched in various countries, and it seems that the UK is a bit behind, but a wave of new products is expected to arrive soon.

Monster Energy Group's new products for 2021

Monster Energy Group's new products for 2021
January 15, 2021
2021 is shaping up to be an exciting year with even more new releases from the Monster Energy Group. In 2020, many of us couldn’t enjoy the full energy drink experience due to travel restrictions. But with hopes for a positive turn in 2021, let's take a look at the new releases from the Monster Energy Group, and look forward to enjoying energy drinks from around the world again!

Monster Energy Ultra Paradise recalled and shipments suspended due to mislabeling of coloring

Monster Energy Ultra Paradise recalled and shipments suspended due to mislabeling of coloring
January 13, 2021
On December 8, 2020, Asahi Beverages announced that there was an error in the labeling of the colorant used in the Monster Energy Ultra Paradise. However, it was confirmed that the product’s quality is unaffected, and it is still safe to consume. Related ArticlesReview of Monster Energy Ultra Paradise MONSTER ENERGY ULTRA PARADISE (USA) Review

Four types of Monster Energy drinks recalled in Ireland after high levels of food additives found

Four types of Monster Energy drinks recalled in Ireland after high levels of food additives found
January 13, 2021
Four Monster Energy products have been recalled in Ireland due to the detection of high concentrations of food additives.

A campaign where you can win original goods by purchasing Monster Energy original

A campaign where you can win original goods by purchasing Monster Energy original
October 1, 2020
A new campaign has started where you can win Monster Energy Original merchandise by submitting a receipt for the purchase of Monster Energy Original.

Monster Energy, Japan's No. 1 energy drink topper, unveiled

Monster Energy, Japan's No. 1 energy drink topper, unveiled
August 25, 2020
Monster Energy has released a topper to celebrate its position as the No.1 energy drink in domestic sales for 2019. This lime green topper stands out prominently in stores!!

Monster Energy's new Ultra Paradise will be released on June 30, 2020!

Monster Energy's new Ultra Paradise will be released on June 30, 2020!
June 1, 2020
In 2020, Japan's Monster Energy is releasing a new addition to the Ultra series, "Ultra Paradise," on June 30! ⇒ Review and comparison of the Japanese version of Monster Energy Ultra Paradise here

Monster Energy Pipeline Punch Returns on March 3, 2020

Monster Energy Pipeline Punch Returns on March 3, 2020
February 4, 2020
Before its release, it was already making waves as the "Pink Monster" or "Hawaiian Monster." When it finally launched in Japan on April 23, 2019, Pipeline Punch introduced Japanese consumers to a tropical fruit-flavored Monster Energy like never before. However, just one month after its release, in May 2019, it was discontinued due to overwhelming demand

New product information for 2020 America, Monster Energy, etc.

New product information for 2020 America, Monster Energy, etc.
January 10, 2020
Monster Energy in the US has announced new product releases for 2020. There are some exciting new items, so let's take a look!

Monster Energy begins production at Asahi Soft Drinks' own factory. Newly built Gunma factory for 3.3 billion yen

Monster Energy begins production at Asahi Soft Drinks' own factory. Newly built Gunma factory for 3.3 billion yen
December 9, 2019
The sales of Monster Energy in Japan have been continuously growing. In 2018, the sales volume was about 1.3 times higher than the previous year, and in 2019, it maintained a double-digit increase. In response, Asahi Group Holdings has invested 3.3 billion yen in the Asahi Beverages Gunma factory. It was announced that half of the production of domestically produced Monster Energy, which was previously outsourced, will now be handled in-house.

UK | Monster Energy releases new Espresso Salted Caramel!

UK | Monster Energy releases new Espresso Salted Caramel!
November 26, 2019
Starting from the end of November 2019, a new addition to Monster Energy's coffee series, Espresso Monster Salted Caramel, will be released in the UK. The previously released Espresso Monster in March in the UK has been a huge hit, successfully attracting both energy drink and coffee fans.

[EU] Monster Energy Hydro's new product, Hydro Sport, released!

[EU] Monster Energy Hydro's new product, Hydro Sport, released!
November 21, 2019
In November 2019, three new flavors of Monster Energy's Hydro series were launched in Europe. Currently, they are available in the UK and Germany, with the possibility of expanding across Europe in the future.

America: Monster Energy JAVA releases new vegan product "Farmer's Oats"!

America: Monster Energy JAVA releases new vegan product "Farmer's Oats"!
November 6, 2019
On October 28, 2019, Monster Energy launched a new addition to its coffee series, JAVA Monster, called "Farmer’s Oats" across the United States. By the 28th, it had already begun circulating in stores across various states, and I was able to pick it up right after the release (●´ω｀●). Related ArticlesJAVA MONSTER FARMER’S OATS Review Here

Monster Energy 500ml bottle cans will be released on July 30th! A campaign will also be held!

Monster Energy 500ml bottle cans will be released on July 30th! A campaign will also be held!
July 17, 2019
Monster Bottle (473ml) Released as a Limited Edition in 2018… One year later, in 2019, the Monster Energy Bottle has been upgraded to a massive 500ml can! Due to the positive reception of last year’s release, the bottle can is making a comeback. It definitely makes a big impact! And now, a brand-new world-first bottle can is born in Japan, which is pretty amazing!

[Discontinued] Monster Energy Pipeline Punch is so popular that it's only available in store

[Discontinued] Monster Energy Pipeline Punch is so popular that it's only available in store
May 22, 2019
Monster Energy's New Release, Pipeline Punch has been sold out due to overwhelming demand, and the news has spread across the internet. Although there is no official mention on Asahi Beverages' website, when Energy Drink Man contacted Asahi Beverages directly, they confirmed that Pipeline Punch has indeed been discontinued. That was fast! Σ(´∀｀；) [Update] Possible Restock!? According to BIGLOBE News, they are currently working on restocking it, though the timeline is yet to be determined. I spoke with three people today, but they didn’t have any information about the resumption of production... (^_^;) Hopefully, the stock will be plentiful in stores by summer! ⇒Review of Pipeline Punch here

Monster Energy M3 in Japan is being relaunched in cans exclusively for vending machines

Monster Energy M3 in Japan is being relaunched in cans exclusively for vending machines
April 8, 2019
The Monster Energy M3, which was previously sold in bottles, will be renewed into a can exclusively for vending machines starting April 23. The new can of M3 is so light that it’s hard to tell if there’s anything inside (*´艸｀*) It's really small. Along with the Pipeline Punch, two new Monster Energy products will be released on the same day. ReviewsReview of Monster Energy M3 (Japan)

Monster Energy Dragon Tea series launched in the US

Monster Energy Dragon Tea series launched in the US
March 26, 2019
On March 25, a new tea-based energy drink series, the Dragon Tea Series, was released in the United States. While it may not yet be available in all stores, it is expected to gradually expand its presence.

Japan April 23, 2019 Monster Energy releases new Pipeline Punch

Japan April 23, 2019 Monster Energy releases new Pipeline Punch
March 16, 2019
Monster Energy's top-tier Juice series flavor, Pipeline Punch, is finally coming to Japan! Already available in the U.S. and Europe, Pipeline Punch is a tropical fruit-flavored juice Monster inspired by Hawaii. With its irresistible taste, it has become one of the most popular juice-infused Monster flavors worldwide. Review Monster Energy Pipeline Punch Review

Monster Energy Ultra Paradise and Swiss Chocolate launched in the US

Monster Energy Ultra Paradise and Swiss Chocolate launched in the US
February 26, 2019
The latest additions to Monster Energy in the U.S., **Swiss Chocolate** from the JAVA series and **Paradise** from the Ultra series, were officially released on February 25 and have been added to the official website.

Monster Energy's global expansion and new products in 2019

Monster Energy's global expansion and new products in 2019
January 18, 2019
It has become an annual tradition at the beginning of the year, but the direction of Monster Energy for 2019 is becoming clear. New products are being prepared not only in the United States but also in various countries around the world. Naturally, there is great anticipation for new releases in Japan as well!

Monster Energy Hirano Ayumu design cans re-released on Amazon

Monster Energy Hirano Ayumu design cans re-released on Amazon
December 5, 2018
Released in December 2017, the Monster Energy Hirano Ayumu design cans quickly disappeared from store shelves. It was announced that they would be re-released exclusively on Amazon on December 1, 2018. Before the release, I thought it was just leftover stock being disposed of, but it was revealed that the re-released product was newly manufactured. Why they decided to re-release the exact same product at this time remains unclear... It’s rare for campaign products to be re-released globally (^_^;) Related ArticlesMonster Energy Japan Hirano Ayumu Collaboration Can Released! Campaign Too! (December 1, 2017)

Monster Energy x Maximum the Hormone Revival Campaign

Monster Energy x Maximum the Hormone Revival Campaign
October 30, 2018
A campaign is currently underway where purchasing Monster Energy products gives you a chance to win collaboration goods between Maximum The Hormone and Monster Energy. The prizes are four types of limited-edition goods (including a first-come-first-served sticker) designed under the supervision of Maximum The Ryo-kun. It is expected that many Maximum The Hormone fans will be purchasing these products.

New product in America: Juice Monster Pacific Punch!

New product in America: Juice Monster Pacific Punch!
September 5, 2018
2018's much-anticipated new release from the Juice Monster series, Pacific Punch, is finally here! With the bold packaging design that’s typical of recent Juice Monster products, doesn't it just get you excited the more you look at it!? Some areas already have it on store shelves, but it’s expected to gradually roll out across the U.S. around September 10th. This is the new release that Monster Energy fans worldwide have been waiting for!! I can’t wait to try it~ ((o(´∀｀)o)) ReviewReview of Monster Energy Juice Monster Pacific Punch

MONSTER ENERGY MULE GINGER BREW Store Exclusive Release

MONSTER ENERGY MULE GINGER BREW Store Exclusive Release
July 31, 2018
MONSTER ENERGY MULE GINGER BREW is released in the United States as a store-exclusive product. As of July 2018, it is only available at one store, which means it is not widely distributed among fans, and is unlikely to be available at U.S. military bases, making it a rather rare item. While many Americans and people from other countries have heard of it, they don't know why it isn't sold widely. This is because it is a store-exclusive product available only in certain areas. Therefore, it is not listed on the official website.

Limited Edition MONSTER ENERGY 473ml Bottle Can Release in Japan!

Limited Edition MONSTER ENERGY 473ml Bottle Can Release in Japan!
July 10, 2018
On August 7, 2018, the 473ml American-sized Monster Energy will finally be released in Japan. This will not be in a regular can, but in a bottle can with a cap that can be opened and closed. This is a world-first release and will be exclusively available in Japan. ★From August 7, 2018 to August 20, 2018, a new campaign has started where you can win a Monster Energy cooler box to commemorate the bottle can release! Be sure to apply!

America’s Monster Energy, Ripper & Citron Discontinued!?

America’s Monster Energy, Ripper & Citron Discontinued!?
July 3, 2018
The American Monster Energy Juice Monster series' Ripper flavor has disappeared from the official website. This is likely due to the release of a new product, causing the discontinuation of Ripper. Additionally, the Ultra series' Citron flavor is no longer available as well. It will be interesting to see how this move in the United States will affect other countries.

April 24, 2018 – Monster Energy Cuba Libre New Release!

April 24, 2018 – Monster Energy Cuba Libre New Release!
April 2, 2018
Starting from April 24, a new Japan-exclusive flavor, Monster Energy Cuba Libre, will be released nationwide! *Click here for the review of the new Monster Energy Cuba Libre, released on April 24.

Monster Energy Japan releases collaboration cans with Ayumu Hirano! Campaign also available!

Monster Energy Japan releases collaboration cans with Ayumu Hirano! Campaign also available!
December 1, 2017
Finally, it has been announced that the collaboration limited-edition design cans will be released in Japan! There was a lot of buzz on Twitter about when the design cans, which were briefly shown in a video, would be released. The announcement came quite quickly, and information about a giveaway campaign has also been released! This is really exciting! ((o(´∀｀)o))

America: Espresso Monster released as part of the JAVA series!

America: Espresso Monster released as part of the JAVA series!
November 8, 2017
A new coffee energy drink from Monster Energy, Espresso Monster, has finally started appearing on store shelves! Many people have already purchased it, and it is expected to be available nationwide in the U.S. by the end of the year. This product is categorized within the JAVA series.

Monster Energy x Assassin's Creed Origins Twitter Campaign

Monster Energy x Assassin's Creed Origins Twitter Campaign
September 21, 2017
This is a generous campaign where you can participate for free just by following Monster Energy’s Twitter account and retweeting. It's such an attractive offer, so Drin-kun immediately retweeted! (●´ω｀●)

Monster Energy x Hi-STANDARD Gift Campaign

Monster Energy x Hi-STANDARD Gift Campaign
September 21, 2017
To commemorate Hi-STANDARD's nationwide tour "THE GIFT TOUR 2017," a giveaway campaign is available at Lawson, where you can participate by purchasing Monster Energy and have a chance to win pair tickets and exclusive collaboration goods for "Hi-STANDARD 'THE GIFT TOUR 2017'."

June 27, 2017: Monster Energy's new product "Monster Rossi" released

June 27, 2017: Monster Energy's new product "Monster Rossi" released
June 5, 2017
Before the official announcement from Monster Energy, leaks about the new product, Monster Rossi (VR46 THE DOCTOR), were spreading rapidly on Twitter through unauthorized reposts. Although the release date of June 27 was already known before the official announcement, the excitement was somewhat diminished. However, the fact that VR46 is available to drink in Japan is undeniably exciting for fans. Personally, I wish they had kept it under wraps a bit longer, like with the official relaunch of Ab Zero. Also, I think they should handle the leaks more carefully, as the information always leaks out too easily. *Click here for the review of the newly released Monster Rossi

May 2017 Maximum the Hormone x Monster Energy collaboration campaign

May 2017 Maximum the Hormone x Monster Energy collaboration campaign
May 2, 2017
From May 9, 2017, a special campaign will start at Lawson, where you can win pair tickets and limited collaboration merchandise for "Maximum the Hormone 'Mimi Kajiru Shin-Uchi TOUR'." Since the Monster Energy goods are strongly tied to the collaboration, if you’re a Maximum the Hormone fan, make sure to join the campaign during this opportunity! You can also get a limited edition sticker by purchasing two cans at the store ((o(´∀｀)o))

Monster Energy Gear Campaign at Vending Machines until December 26, 2017

Monster Energy Gear Campaign at Vending Machines until December 26, 2017
April 28, 2017
A vending machine-exclusive Monster Energy gear campaign has started. The start dates may vary depending on the vending machine, but the campaign application period is until December 26, 2017. Last year's vending machine campaign had 10,000 winners, but this year there is a chance for 20,000 winners! If you want official Monster Energy merchandise, be sure to try the Monster Gear campaign at the vending machines!

Muscle Monster production end information, Ultra Violet officially added

Muscle Monster production end information, Ultra Violet officially added
April 11, 2017
Muscle Monster has officially discontinued some of its variants, and Ultra Violet has now been officially added.

Monster Energy Absolutely Zero will be renewed in late April 2017

Monster Energy Absolutely Zero will be renewed in late April 2017
April 3, 2017
On April 1st, Monster Energy Japan suddenly tweeted an image that seemed like a new product. Until the information was officially released on the 3rd, enthusiasts were guessing what the new product might be. In the end, it was announced that it was a renewal of Ab Zero. Well, that makes sense, I guess.

March 27, 2017 ~ MONSTER ENERGY x METROCK 2017 Campaign

March 27, 2017 ~ MONSTER ENERGY x METROCK 2017 Campaign
March 27, 2017
A campaign has started where you can win pair tickets to "METROCK 2017" and Monster Energy T-shirts! To participate, send the receipt from a purchase that includes eligible products from Welcia Pharmacy, Hack Drug, or Welcia Dacs nationwide.

Monster Energy Lewis Hamilton model released!

Monster Energy Lewis Hamilton model released!
March 2, 2017
On March 1, 2017, Monster Energy announced a global partnership with Lewis Hamilton. What energy drink enthusiasts should take note of here is the potential for a Lewis Hamilton Edition. Given that past collaborations like The Doctor and Gronk have been released, there is a very high possibility that this will be a special collaboration flavor. The distribution areas are still unconfirmed, but it’s likely to be released in the EU region. ※ Update on May 15: Scheduled for gradual release across the EU! It has already launched in the UK and has also been added to the official website. ⇒ Check out the review of MONSTER ENERGY LEWIS HAMILTON here

February 7, 2017 ~ Monster Energy x Man With a Mission Campaign

February 7, 2017 ~ Monster Energy x Man With a Mission Campaign
February 8, 2017
From February 7 (Tue) to February 20 (Mon), 2017, a special collaboration campaign between Monster Energy and MAN WITH A MISSION's "Dead End in Tokyo TOUR 2017" will be held. By purchasing Monster Energy, you have a chance to win original merchandise and other exclusive prizes! You can also get a limited-edition sticker (30 per store) at participating stores—don't miss this opportunity to join the campaign!

Latest information on new Monster Energy products for 2017

Latest information on new Monster Energy products for 2017
January 14, 2017
In 2017, numerous upcoming Monster Energy releases and other energy drinks under the Monster brand have been gradually unveiled.

November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign

November 1st to December 26th, 2016 Monster Energy x Battlefield 1 Campaign
November 2, 2016
Previously, I covered the Battlefield 1 campaign happening in the U.S. before my trip, but now Japan has launched its own exclusive Battlefield 1 campaign. Special edition Monster Energy Original cans featuring a Battlefield 1 topper, along with a battle pack code sticker, are already available in stores.

America: Battlefield 1's Muscle Monster campaign is amazing

America: Battlefield 1's Muscle Monster campaign is amazing
September 2, 2016
A new campaign that started with Monster Energy in the USA is turning out to be really exciting. One of them is a campaign featuring Battlefield 1 with special cans, which has been a global topic, and the Muscle Monster campaign, which is still relatively unknown. *Starting from November 1, 2016, the Battlefield 1 and Monster Energy campaign will also start in Japan.

Major changes to Monster pull tabs, etc. & change to Red Bull blue 2016 version

Major changes to Monster pull tabs, etc. & change to Red Bull blue 2016 version
August 4, 2016
Since July, there has been a lot of buzz about the significant changes to Monster Energy's cans, and the Red Bull Blue Edition has also been updated to the 2016 version in Japan.

Monster Energy to release new Mutant and Hydro models in the US in 2016!

Monster Energy to release new Mutant and Hydro models in the US in 2016!
June 18, 2016
In 2016, new bottle-based products are being added to the Monster Energy brand lineup. Here's a summary of the information currently available. *Note: August 5, 2016... Release date and ingredient-related information will be added.

Monster Energy Gear Campaign available only at vending machines until December 26, 2016

Monster Energy Gear Campaign available only at vending machines until December 26, 2016
June 2, 2016
The Monster Energy Gear Campaign, which has sparked a lot of controversy and buzz every year, is back again this year. The campaign will start as soon as the vending machines are stocked, and it will end on December 26, 2016. This time, if you find a winning sticker, you can receive limited-edition merchandise.

Monster Energy USO 75th Anniversary Can Released

Monster Energy USO 75th Anniversary Can Released
June 2, 2016
MONSTER ENERGY "USO 75th Anniversary" will feature a new military-themed Monster Energy Original, released this year at the U.S. Military Exchange ((o(´∀｀)o)) This time, the military design is once again by DICK KRAMER!

May 17, 2016 Monster Energy Khaos Japan Renewal

May 17, 2016 Monster Energy Khaos Japan Renewal
April 14, 2016
On May 17, 2016, the renewed Monster Energy Khaos will finally be released! ((o(´∀｀)o)) Back in the news from August 31, 2015, we speculated that it might transform into a Juice Monster, and now, after more than eight months, the renewal has finally been confirmed! It really took a while, didn't it? Plus, there's a campaign where you can win a whole case of the renewed Khaos before its release! ⇒ Check out the review of Monster Energy Khaos 30%

Monster Energy M3 to be relaunched in April

Monster Energy M3 to be relaunched in April
March 31, 2016
The bottled Monster Energy M3, known for its image of being "3x concentrated," is getting a label redesign! The simple black design is now replaced with a striking green look (´∀｀*). ■ Product Name: Monster Energy M3 ■ Release Date: Tuesday, April 12, 2016 ■ Price: 190 yen (excluding tax)

Monster Energy 100,000 Cans Giveaway Campaign

Monster Energy 100,000 Cans Giveaway Campaign
February 5, 2016
To celebrate Monster Energy’s Twitter followers surpassing 100,000, a truly generous giveaway campaign has started. A total of 100,000 cans of Monster Energy will be given away to 834 lucky winners! Each winner will receive one case of each flavor, totaling 5 cases. Monster Energy Japan is known for offering incredibly generous giveaways every time ((o(´∀｀)o)).

Monster Beverage's vision for 2016

Monster Beverage's vision for 2016
January 13, 2016
The movement triggered by Coca-Cola's acquisition of Monster Beverage shares in 2015 is becoming clearer. Monster Beverage's energy drinks, which are expanding globally, have greatly increased in number. Currently, the company offers powerful energy drink brands such as Monster Energy, Burn, NOS, Full Throttle, Relentless, and Mother. Officially, the images of each energy drink brand will be promoted starting in 2016.

December 22, 2015 - Lawson x Monster Energy Snowboard Campaign

December 22, 2015 - Lawson x Monster Energy Snowboard Campaign
December 22, 2015
A campaign has started, perfect for the winter season! Application Period: December 22, 2015 (Tuesday) – January 11, 2016 (Monday) Eligible Products: Monster Energy, Ab Zero, Ultra, M3 How to Apply 1. Register for a Lawson ID 2. Present your Ponta Card or d Point Card when purchasing 3. Points will be added for your purchase 4. Login with your Lawson ID and apply *You can apply for each course once, and applications are limited to one per course.

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016
October 13, 2015
At the end of 2015 and into 2016, new releases from the top 3 global energy drink brands are hitting the market in the United States. As the Energy Drink Man, I still haven’t caught up with reviews of these new energy drinks, so I might not be able to post reviews immediately after their release... It’s a bit disappointing, but new product announcements always excite me! Now, let’s take a look at the new releases from Red Bull, Monster, and Rockstar!

World of Tanks × Monster Energy Campaign

World of Tanks × Monster Energy Campaign
September 15, 2015
A purchase campaign collaboration with the game World of Tanks has started exclusively at Circle K and Sunkus stores. You can win Monster Energy merchandise and World of Tanks items. This time, the grand prize is a Monster Energy fridge with a World of Tanks collaboration design, available through a lottery! Recently, these types of fridges have been appearing as giveaway prizes. If you're a Monster Energy fan and also like World of Tanks, this is definitely a product that will stir up your desire for it! (●´ω｀●) ■ Campaign Period: From Tuesday, September 15, 2015 to Monday, October 26, 2015 ■ Eligible Products: Monster Energy, Absolutely Zero, Ultra ■ Eligible Stores: All Circle K and Sunkus stores How to Apply Register on the campaign website Enter the serial code found on the cover of the eligible products on the campaign site Accumulate points and apply for your desired prize

Daily Yamazaki x Monster Energy x Bowline 2015 Campaign

Daily Yamazaki x Monster Energy x Bowline 2015 Campaign
September 2, 2015
A purchase campaign for Monster Energy has started at Daily Yamazaki. This time, you can win pairs of tickets to the Bowline 2015 Makuhari concert, hosted by TOWER RECORDS, or Monster Energy merchandise. Monster Energy x Bowline 2015 Campaign Application Overview Campaign Period: From Tuesday, September 1, 2015 to Sunday, September 13, 2015 Eligible Stores: Daily Yamazaki, New Yamazaki Daily Store, Yamazaki Daily Store How to Apply: For each receipt totaling 500 yen or more (including at least one Monster Energy product), attach it to the application postcard and mail it. Eligible Products: Monster Energy, Absolutely Zero, Monster Ultra, M3 By the way, the nostalgic method of attaching receipts to application postcards somehow feels appealing. I’ve seen many system-based methods fail miserably, so this seems like a nice touch. Some notes: only receipts within the campaign period are valid, receipts cannot be returned, copies of receipts are not allowed, and while you can apply multiple times, each postcard can only be used for one prize course.

Monster Energy x Ministop "Drift Ride Experience" Campaign

Monster Energy x Ministop "Drift Ride Experience" Campaign
September 1, 2015
Monster Energy’s campaign is still going strong! This time, it's a receipt-entry campaign with Ministop in conjunction with the "D1GP TOKYO DRIFT" event happening on October 24-25. Campaign Period: From August 31, 2015 to September 20, 23:59 Receipt Validity: Only receipts dated by 23:59 on September 20 are valid Entry Period: From August 31, 2015 (Mon) 00:00 to September 24, 2015 (Thu) 11:59 How to Enter: After purchasing eligible products at Ministop, take a photo of your receipt and apply through the dedicated site Eligible Products: Monster Energy, Absolutely Zero, M3, Monster Ultra To enter, create an account on the official page and log in to apply. ⇒ Official Website

Juice Monster Khaos is set to be released in Japan!?

Juice Monster Khaos is set to be released in Japan!?
August 31, 2015
Juice Monster Activation in the US In the United States, Khaos and M-80 have been branded as 'Juice Monster' and are now part of the series. Juice Monster Khaos Review Juice Monster Ripper Review As of August 2015, Pipeline Punch, the third installment in the Juice series, has started to be distributed in limited quantities across different regions. While there is more detailed information about Pipeline Punch, I’ll hold off on discussing that here.

2015/8/18~9/14 FamilyMart x Monster Energy x MotoGP Campaign

2015/8/18~9/14 FamilyMart x Monster Energy x MotoGP Campaign
August 18, 2015
The strongest Rossi campaign has started again this year, in collaboration with FamilyMart and Monster Energy. As usual, participation in the stamp rally is based on the number of Monster Energy products purchased. ■ Campaign period: 8/18 (Tue) ～ 9/14 (Mon) ■ Application period: 8/18 (Tue) ～ 9/21 (Mon) ■ Participating stores: All FamilyMart stores ■ Target products: Monster Energy, Absolutely Zero, M3, Ultra ■ Conditions: Purchase target products during the campaign period and present your T-Card Join the stamp rally and apply here

2015 America Muscle Monster Renewal

2015 America Muscle Monster Renewal
July 8, 2015
No new added flavors, reduced to 3 varieties It seems that the design renewal of Muscle Monster has been completed in 2015. I had heard from a certain source in the U.S. about the leaks regarding the reduction in flavors. This time, the flavors have been reduced to three: chocolate, vanilla, and strawberry, with the design being updated. Since last month, coffee has been removed from the official site, so it's highly likely that production of the coffee flavor has been discontinued. Compared to the early Muscle Monster lineup, it feels like a significant reduction. Perhaps not so many flavors were necessary after all. The protein content remains at 25g, though there may be slight changes in other trace ingredients.

America is JAVA MONSTER Campaign

America is JAVA MONSTER Campaign
June 29, 2015
A pretty cool product giveaway from the JAVA MONSTER campaign In the U.S., a campaign started in July where you can buy JAVA MONSTER and win gear. Unlike Japan, you register by logging in to a site and entering the serial code on the underside of the pull tab. You can get products depending on how many codes you collect. Unlike the limited edition gear in Japan, all the items are things you can use in daily life, which is quite enviable. Especially, the calm colors make them feel usable, and I think I could actually use them (*´艸｀*). However, the number of pull tabs required for redemption is ridiculously high, so you’d need to buy a lot of JAVA MONSTER compared to Japan to get them.

July 7th - August 13th, 2015: The first 30,000 people will win limited edition Monster gear!

July 7th - August 13th, 2015: The first 30,000 people will win limited edition Monster gear!
June 9, 2015
As of July 12: 2:00 PM - On the Reopening Day At 2:45 PM, connectivity issues are still ongoing. At 4:45 PM, more tweets from users confirming successful applications are being posted. At 12:30 AM, the server load has lightened, and applications are now processing normally. As of July 11: Reopening at 2:00 PM on July 12 ■ Starting at 2:00 PM on July 12 ■ One non-sale sticker kit included with each item ■ In addition to the applications completed on July 7, 30,000 slots have been reserved for the first-come-first-served reopening ■ Required entries: ・Nylon Jacket (12 serial codes) – 3,000 applicants ・Men's T-shirt (7 serial codes) – 19,500 applicants ・Women's T-shirt (7 serial codes) – 4,500 applicants ・Mesh Cap (7 serial codes) – 3,000 applicants ※Two applications allowed per item. No information regarding personal data leakage has been reported; information protection details for tomorrow remain unknown, and the status of registered accounts and points is unclear. It may be best to proceed with tomorrow's application at your own risk, as there are some uncertainties.

Released in July!? MONSTER GHOST M-100 leaked information

Released in July!? MONSTER GHOST M-100 leaked information
June 9, 2015
There has been a lot of buzz around leaked images of the MONSTER GHOST M-100, which is rumored to be released in July. When I first saw it, the quality seemed so poor that I thought it was definitely a fake, but it seems like that might not be the case, so I wanted to share it with you.

FamilyMart Exclusive, Monster Energy x SATANIC CARNIVAL Campaign

FamilyMart Exclusive, Monster Energy x SATANIC CARNIVAL Campaign
April 28, 2015
A new campaign has started at FamilyMart stores nationwide, where you can win SATANIC CARNIVAL pair tickets and other Monster Energy merchandise by purchasing selected Monster Energy products! This is the second Monster Energy campaign of 2015. Although the number of winners is limited, if you buy every day, you might get lucky and win by entering! (*´艸｀*) Campaign Period: 4/28 (Tue) – 5/25 (Mon) Entry Period: 4/28 (Tue) – 6/1 (Mon) Eligible Stores: FamilyMart Eligible Products: Monster Energy, Ab Zero, M3 How to Enter: Show a valid T-Card when purchasing eligible products ⇒ Enter via the stamp rally page

July 21st, 2015: Monster Energy Ultra released!

July 21st, 2015: Monster Energy Ultra released!
April 4, 2015
Waited Three and a Half Months! Monster Energy Ultra Launches on July 21! On April 4, a listing mistake on the official website was discovered, creating a buzz, but there was no official announcement. Then, leaked images made it almost certain that Monster Energy Ultra would be released, and finally, the official announcement arrived. Monster Energy is always slow in revealing information, but at last, the Ultra flavor will be available in Japan! Check out the review of Monster Energy Ultra here As of June 29: Monster Ultra Giveaway for 300 Winners! The official website has announced the July 21 release date! At the same time, a giveaway campaign has begun, where 300 winners will receive a whole case (24 cans) of Monster Ultra! ■ Campaign Period: June 29 – July 12 Simply fill out the required information on the campaign page and submit the form ((o(´∀｀)o)) https://www.monsterenergy.com/jp/ja/promotions/#!/promotions%3Awin-free-monster-ultra Winners will be notified when the prize is shipped, so someone from the community will surely tweet about their win! lol Red Bull previously gave away two 185ml cans to 500 winners as pre-release samples, but Monster Energy Ultra is going all out with a full case for 300 winners—what an insane giveaway! The announcement was delayed, but Monster Energy is definitely making an impact. This campaign is seriously exciting!

March 9th - April 24th, 2015 Buy Abzero and win gear campaign

March 9th - April 24th, 2015 Buy Abzero and win gear campaign
March 2, 2015
The first Monster Energy campaign of 2015 gives you a chance to win every week by purchasing Absolutely Zero! Simply upload your receipt after logging into your My Page account. Once the reward is credited, you can enter the giveaway from there. http://abzeropromo.monsterenergy.com/

New Monster Energy size available in Germany

New Monster Energy size available in Germany
January 28, 2015
Monster Energy comes in a variety of sizes, but in 2015, a new size was introduced in Germany. Its name? MEGA Monster Energy... Wait, what?

Monster Rehab Peach Tea and Ultra Citron launched in the United States

Monster Rehab Peach Tea and Ultra Citron launched in the United States
January 23, 2015
For 2015, Monster Energy’s new releases include Peach Tea from the Rehab series and Citron from the Ultra series. The official website has finally added images and product information, making the launch official. According to earlier press releases, these were slated for a February release, but it looks like they hit the shelves earlier than expected. A friend has already managed to get hold of them!

Monster Energy New Products and Discontinued Products for Winter 2014 in the U.S.

Monster Energy New Products and Discontinued Products for Winter 2014 in the U.S.
November 27, 2014
Monster Energy’s New Product and Discontinuation Information Starts to Appear on the Official Website in the US, the Home of Monster Energy. While new products had been released in some areas a few months ago, they were officially announced only recently. Additionally, information about product discontinuations has also been reflected on the official Monster Energy website. Although many people had noticed the dwindling stock on store shelves before the official announcement, the official website has now confirmed it.

Win limited edition Monster Energy snowboards and other merchandise at Lawson!

Win limited edition Monster Energy snowboards and other merchandise at Lawson!
October 7, 2014
'Ponta Member Exclusive MONSTER ENERGY Winter Campaign' ■Application Period: October 7th (Tue) – October 20th (Mon), 2014 ■Eligible Products: Monster Energy, Absolutely Zero, M3, Monster Coffee ■How to Apply: After member authentication, select the desired product and apply. Show your Ponta card when making a purchase (one entry per person) ■Application Conditions: Register for Lawson emails (if not registered, send a blank email to mstw@lpw.jp to register) ■Winner Announcement: Winners will be notified via prize shipment after mid-November 2014 This is the same format as the previous Red Bull x Lawson x Ponta Campaign. It’s unclear whether applications can be verified after entry, so the best approach is to purchase and wait.

Monster Energy Ultra Sunrise launched in America

Monster Energy Ultra Sunrise launched in America
October 1, 2014
The Monster Energy Ultra Sunrise, which had no leaked images or information since August, has finally surfaced with product photos before its official release. Although the official release hasn’t happened yet, I have a feeling that a large number of cases will circulate among enthusiasts before it actually hits the market.

Decaffeinated Monster Energy UNLEADED released?

Decaffeinated Monster Energy UNLEADED released?
September 26, 2014
The excitement from the release of Ultra Black has subsided as summer has ended, but I have a feeling Monster Energy’s momentum will pick up again soon. I’ll be introducing new releases, including caffeine-free Monster Energy and limited-edition variants, along with some leaks.

Monster Energy x Nico Rosberg autographed miniature replica helmet

Monster Energy x Nico Rosberg autographed miniature replica helmet
September 16, 2014
■Campaign Period: September 16, 2014 (Tuesday) – October 31, 2014 (Friday) Deadline ■Prize: A signed miniature replica helmet by Nico Rosberg of Mercedes AMG Petronas (20 winners by lottery) ■Target Product: Monster Energy 355ml Original Goods 2-can pack 382 yen (excluding tax) ■Sales Locations: Circle K Sunkus ■How to Apply: Collect 3 application tickets from the target product during the campaign period and apply via postcard ■Application Address: 〒151-0051 3-16-12 Sendagaya, Shibuya-ku, Tokyo First FMG Building Circle K Sunkus Limited “Monster Energy Campaign” Office "Nico Rosberg Signed 1/2 Helmet Giveaway" Section The 2-can pack of Monster Energy eligible for this giveaway campaign includes a Monster Energy original item (either a wristband or keychain).

Monster Energy's new Coffee Monster to be released on October 7th

Monster Energy's new Coffee Monster to be released on October 7th
September 1, 2014
A new flavor of Monster Energy is set to be released in Japan. The next release is the Coffee Energy drink, "COFFEE MONSTER." The packaging resembles the overseas JAVA Monster, and the size is 250ml, which is smaller. ■ Release Date: October 7, 2014 ■ Volume: 250ml steel can ■ Price: 190 yen (excluding tax) ■ Coffee Monster Review

Meet Rossi at the 2014 Monster Energy MotoGP Japanese Grand Prix!

Meet Rossi at the 2014 Monster Energy MotoGP Japanese Grand Prix!
August 19, 2014
Every year there is a similar campaign, and this year, once again, there’s a campaign where you can win Rossi-related prizes by purchasing Monster Energy products, coinciding with the MotoGP Japan Grand Prix! The campaign started on August 19, 2014, to coincide with the release of Monster Energy M3, marking the “Bike (819) Day.” The campaign will end on September 15, 2014.

Coca-Cola acquires 16.7% stake in Monster

Coca-Cola acquires 16.7% stake in Monster
August 15, 2014
The rumors about Coca-Cola and Monster Energy have been circulating for a while, and now Coca-Cola has officially acquired shares in Monster Energy. Things are getting interesting for Monster.

Monster Energy M3 will be released in Japan on August 19th!

Monster Energy M3 will be released in Japan on August 19th!
June 29, 2014
Monster Energy M3, Previously Unavailable in Japan, Is Set for Release Product Name: MONSTER ENERGY M3 Release Date: August 19, 2014 Volume: 150ml (One-way bottle) Price: ¥190 (excluding tax) In the US, the 5oz (about 148ml) version of this product was released as a concentrated energy drink, packing the content of the usual 16oz size into a smaller bottle. The Japanese version will also be released in a 150ml bottle. The flavor is said to be the same as the original Monster Energy in Japan. What’s great about Monster Energy M3 is that while standard Monster Energy comes in larger sizes—355ml in Japan and 473ml in the US—there are situations where you may not be able to finish the whole can or feel too full. For those moments when you want the energy boost but don’t need the full-size drink, the Monster Energy M3 is a concentrated version that offers just the right amount. ■Review of Monster Energy M3 can be found here.

The first 10,000 Monster Energy customers will receive limited edition gear

The first 10,000 Monster Energy customers will receive limited edition gear
June 11, 2014
Applications Open on June 16, 2014 Details on the Monster Energy Limited Gear Campaign Starting July 7, 2015 Monster Energy Original and Absolutely Zero cans now feature a special "GET MONSTER GEAR" design for the campaign. Each can has an application sticker—peel it off to reveal a serial code, which you can enter on the website below to apply. However, applications will only be accepted starting June 16. https://gear.monsterenergy.com/ Note: Products sold via vending machines are not eligible, so be sure to check before purchasing!