Red Bull News

Energy Drink Mania picks up and introduces noteworthy news related to Red Bull not only in Japan but also from around the world.

We archive breaking news and leaks about new Red Bull products in Japan, gift campaign information, and information on noteworthy new product launches overseas, so you can also see the history of Red Bull around the world.

Red Bull Ryo Kobayashi Design Can – Limited Distribution & Limited Quantity Release

Red Bull Ryo Kobayashi Design Can – Limited Distribution & Limited Quantity Release
November 22, 2024
Red Bull has collaborated with ski jumping Red Bull athlete Ryo Kobayashi to release a special design can, available in limited quantities through four specific distribution channels starting November 18, 2024. This exclusive design commemorates Kobayashi’s incredible world record jump of 291 meters on the ski jump hill. Unlike a nationwide release, this edition is only available through select sales channels. A special campaign on Rakuten allows customers to receive it through a free entry promotion, making Rakuten the recommended place to purchase.

Red Bull price increase in Japan from March 1, 2023

Red Bull price increase in Japan from March 1, 2023
November 23, 2022
In Japan, Red Bull products will see a price increase starting on March 1, 2023. Recently, it was also announced that Monster Energy in Japan will raise its prices starting with shipments on February 1, 2023. This marks the price adjustment of both of Japan's top energy drink brands.

Red Bull #We've been waiting for this Suzuka F1 design cans on sale

Red Bull #We've been waiting for this Suzuka F1 design cans on sale
August 31, 2022
In August 2022, two types of F1 design cans—Original and Sugar-Free—were released exclusively at 7-Eleven. These will gradually replace the standard cans as store inventory runs out. Since they are limited edition, once they are sold out, stores will restock with regular Red Bull cans. Be sure to grab one while supplies last!

March 29, 2022 Red Bull Purple Edition will be re-released exclusively in vending machines

March 29, 2022 Red Bull Purple Edition will be re-released exclusively in vending machines
March 29, 2022
The Red Bull Purple Edition, which was released in limited quantities on June 8, 2021, has made a comeback as a vending machine exclusive starting March 29, 2022. This time, it doesn’t seem to be a limited-edition release. As a personal favorite, I'm really happy about this!

Red Bull releases 473ml big size in Japan! We calculated the price per 100ml

Red Bull releases 473ml big size in Japan! We calculated the price per 100ml
January 20, 2022
On December 18, 2022, Red Bull finally released its 473ml can in Japan. In Japan, the trend of larger energy drink sizes is progressing, and it seems Red Bull has expanded its range to offer a size comparable to other brands' big options.

2021 Red Bull F1 design cans will be sold exclusively at 7-Eleven

2021 Red Bull F1 design cans will be sold exclusively at 7-Eleven
August 31, 2021
The 2021 Red Bull F1 design cans have been released. This time, there are two F1-themed design cans featuring the Red Bull Racing and Scuderia AlphaTauri designs on 250ml cans.

June 8, 2021 Red Bull's new Purple Edition released

June 8, 2021 Red Bull's new Purple Edition released
June 2, 2021
On June 8, Red Bull's new product, the Purple Edition, will be released in Japan as a limited-edition item. The Purple Edition is one of the color editions that was released overseas a few years ago. What kind of flavor will the Japanese version have!?

The 2021 Red Bull Summer Edition includes cactus fruit and dragon fruit

The 2021 Red Bull Summer Edition includes cactus fruit and dragon fruit
March 5, 2021
It looks like the 2021 Red Bull Summer Editions are being released in various countries. According to the current information, the color is green, similar to the Green Edition in Japan, with a matte finish. Seasonal editions typically have the same flavor worldwide, but this time, although the appearance is the same, it seems that different flavors will be released.

New! Green Red Bull, Green Edition, available in limited quantities!

New! Green Red Bull, Green Edition, available in limited quantities!
January 20, 2021
On February 2, 2021, Red Bull's new Green Edition will be released. Red Bull is making a bold move by releasing a new product right after the price revision! ⇒ Detailed review of Red Bull Green Edition (Japan) here

Red Bull price cut! 185ml to be discontinued...

Red Bull price cut! 185ml to be discontinued...
January 10, 2021
On February 1, 2021, Red Bull will be undergoing a price reduction! The previously overpriced Red Bull will now be more affordable and easier to purchase.

The white Red Bull, White Edition, has been increased to 250ml and is now a standard product!

The white Red Bull, White Edition, has been increased to 250ml and is now a standard product!
November 30, 2020
On March 3, 2020, the limited-edition Red Bull White Edition, which was released in limited quantities, will now become a regular product in a 250ml size! And the price is the same as the 185ml can, at ¥190 (excluding tax)! ⇒ Click here for a review of the Red Bull White Edition

Red Bull and King Gnu, Lawson limited campaign

Red Bull and King Gnu, Lawson limited campaign
October 1, 2020
A campaign has started where you can win King Gnu concert tickets and exclusive merchandise by entering with the receipt of a qualifying Red Bull purchase at Lawson.

Red Bull releases limited edition Max Verstappen design cans! Campaign also held

Red Bull releases limited edition Max Verstappen design cans! Campaign also held
August 12, 2020
Red Bull has released the Max Verstappen limited edition cans, also known as the "Max Power Limited Edition Cans," in two sizes: 185ml and 250ml. These cans will be available exclusively at 7-Eleven stores nationwide! In addition, a purchase campaign will begin to coincide with the release of the Max Verstappen limited edition cans!

Red Bull Organics' new product, Viva Mate, is now available

Red Bull Organics' new product, Viva Mate, is now available
May 22, 2020
A new product, Viva Mate, has been launched in the Red Bull Organic series, which uses organic ingredients. With a blend of mate extract and lemon juice, it seems to be a flavor aimed at adults!

Red Bull White Edition Fresh Breeze will be released exclusively in Japan on March 3rd!

Red Bull White Edition Fresh Breeze will be released exclusively in Japan on March 3rd!
February 8, 2020
Red Bull Japan has done it again! The Japan-exclusive, limited-time Red Bull White Edition is set for an early release at convenience stores nationwide on March 3! Related Articles Check out the review of Red Bull White Edition Fresh Breeze here Red Bull White Edition gets a 250ml upgrade and becomes a regular product!

Red Bull to be sold exclusively at the 2019 Japanese F1 Grand Prix

Red Bull to be sold exclusively at the 2019 Japanese F1 Grand Prix
September 20, 2019
From October 10th (Thursday) to 14th (Monday), the limited edition Red Bull Honda cans will be sold at the venue of the 2019 FIA Formula 1 World Championship Series, Japan Grand Prix Race.

Japan: Three types of Red Bull Organics to be rolled out nationwide

Japan: Three types of Red Bull Organics to be rolled out nationwide
April 25, 2019
Originally launched in the Kanto region in June 2018, Red Bull Organics will be released nationwide starting from late May 2019. Until now, it was only available in the Kanto region with limited store availability, making it hard to find, and many people might not have even heard of it. However, starting in May 2019, it will be sold nationwide, with more stores carrying it. This is a great opportunity to give it a try.

Red Bull x Honda limited edition cans available in two sizes: 185ml and 250ml! Campaign also available

Red Bull x Honda limited edition cans available in two sizes: 185ml and 250ml! Campaign also available
March 6, 2019
Red Bull has unveiled a special collaboration can with Honda, available in two sizes: 185ml and 250ml! It's surprising to see a collab can in the rare 185ml size, even by global standards. Related Articles Red Bull Toro Rosso Honda Design Cans – Limited-Time & Limited-Quantity Release at Suzuka Circuit (September 26, 2018)

2019 America Red Bull New Summer, Peach, and Pier Editions

2019 America Red Bull New Summer, Peach, and Pier Editions
January 30, 2019
In early 2019, two new Red Bull flavors were released in America, along with the usual Summer Edition that is typically released after spring, which has also been confirmed for this year. Three new releases in the first half of 2019. Looks like American store shelves will be colorful again! ((o(´∀｀)o))

Red Bull GLAY limited edition design cans available in limited quantities!

Red Bull GLAY limited edition design cans available in limited quantities!
October 26, 2018
It has been announced that Red Bull Japan will release a limited edition can in collaboration with GLAY, available in limited quantities at 7-Eleven! This time, there will be 4 different GLAY Limited Edition Cans, one for each member of GLAY! This is amazing... Along with the release of the GLAY Limited Edition Cans, there will be various giveaway campaigns, so it's something to look forward to! ((o(´∀｀)o))

Red Bull Toro Rosso Honda design cans on sale for a limited time and in limited quantities at Suzuka Circuit

Red Bull Toro Rosso Honda design cans on sale for a limited time and in limited quantities at Suzuka Circuit
September 26, 2018
The Red Bull Toro Rosso Honda Design Cans, which had been popping up on social media and resale markets before the official announcement, are now confirmed to be released! They will be sold in limited quantities at Suzuka Circuit during the F1 Japanese Grand Prix.

USA: Red Bull Camouflage Cans Released Summer 2018, Store Exclusive!

USA: Red Bull Camouflage Cans Released Summer 2018, Store Exclusive!
August 3, 2018
For the summer of 2018, Red Bull has released a limited edition camouflage can exclusively at Dollar General stores in the USA. This design is similar to the previous Red Bull camouflage cans, with updates and additions to the text and details for the 2018 version.

New Release of Red Bull Organics in Japan on June 5, 2018!

New Release of Red Bull Organics in Japan on June 5, 2018!
May 28, 2018
It has been revealed that three new flavors of Red Bull will be launched on June 5, 2018! While the details will be announced later, based on this image, it seems highly likely that the Organics series will be released in Japan as well. May 31 – The three Organics flavors have been officially announced! Review of Red Bull Organics in Japan Before the release of the Red Bull Organics series, Red Bull Japan sent me a special non-sale box containing all three flavors as part of a campaign prize. Here’s my pre-release review (●´ω｀●) Review of Red Bull Organics Simply Cola Review of Red Bull Organics Bitter Lemon Review of Red Bull Organics Ginger Ale

April 2018 – Red Bull x Street Fighter V Collaboration Cans Released in Japan!

April 2018 – Red Bull x Street Fighter V Collaboration Cans Released in Japan!
April 17, 2018
Finally, the Street Fighter V collaboration Red Bull "Street Fighter V Arcade Edition Can" will be released in Japan! Starting in mid-April, it will gradually replace store inventories, so be sure to check your local convenience stores!

2018年4月 – Red Bull Organic Series Released in the U.S.

2018年4月 – Red Bull Organic Series Released in the U.S.
March 27, 2018
It has been confirmed that Red Bull's Organic Series, which was released in Austria in 2017, will be launched in the U.S. with the same flavors. I had been gathering information since the end of February, and now, just before the release, more details are coming in!

Limited edition Red Bull cans celebrating Street Fighter's 30th anniversary on sale in various countries!

Limited edition Red Bull cans celebrating Street Fighter's 30th anniversary on sale in various countries!
November 2, 2017
Red Bull has collaborated with Street Fighter V for a 30th anniversary limited edition can design, which will be released in various countries worldwide. Sample cans have already been distributed at game shows in different countries for the past few months, but now the character-designed cans will finally be available for purchase at stores.

Austria: Red Bull Organics series launched

Austria: Red Bull Organics series launched
June 22, 2017
Since May, Red Bull fans have quietly been talking about the Red Bull Organic Series, and it has finally been officially announced! Each flavor is made using only organic ingredients, and just by looking at the flavors, you can already expect great taste ((o(´∀｀)o)) On June 5, 2018, the Red Bull Organic Series will be released in Japan with 3 flavors. Read more here.

Red Bull 355ml to be released in Japan!

Red Bull 355ml to be released in Japan!
May 12, 2017
It has been decided that the 355ml can of Red Bull Original, the largest size in Japan, will be released nationwide at convenience stores starting from May 16. Just recently, a larger version of the Red Bull Original, the 330ml can, was released in supermarkets and drugstores. 【Complete Edition】All Sizes of Red Bull in Japan and Explanations of Red Bull Sizes in the U.S. & Abroad

Neymar limited collaboration cans will be released in Japan in late April 2017!

Neymar limited collaboration cans will be released in Japan in late April 2017!
April 14, 2017
The limited-edition cans of Neymar Jr’s Five, which have been released worldwide, are finally set to be launched in Japan. At the same time, a social media posting event will also be held.

Red Bull Japan to release 330ml size on March 14th! Campaign also available!

Red Bull Japan to release 330ml size on March 14th! Campaign also available!
March 2, 2017
The larger size of Red Bull is finally making its way to Japan! Until now, Japan’s Red Bull has been smaller compared to overseas, but now a 330ml can is being released at a reasonable price! The balance of size and price is fantastic! Red Bull Japan is on the rise ((o(´∀｀)o)) [Complete Guide] All Red Bull Sizes in Japan and a Comparison with the US & Overseas Red Bull Sizes

Red Bull BC One collaboration design cans on sale! LINE campaign also available

Red Bull BC One collaboration design cans on sale! LINE campaign also available
November 1, 2016
The Red Bull BC One World Final 2016 has returned to Japan! To celebrate the World Final event in Nagoya on December 3rd, the BC One collaboration can has been released. This special edition can features a collaboration design between Japan’s pride, BBOY Taisuke, and the iconic Street Fighter character, Ryu, from Japan.

2017 American Red Bull New Releases, Purple Edition, Lime Edition, Summer Edition

2017 American Red Bull New Releases, Purple Edition, Lime Edition, Summer Edition
October 20, 2016
New information has emerged about Red Bull’s 2017 releases in the U.S. As usual, the Sugarfree version will see new limited-edition flavors, including the Purple Edition and Lime Edition. Additionally, the Summer Edition, a regular seasonal product, will be released again as expected.

Red Bull continues to release new products in the second half of 2016! EDICION LIMON, WINTER EDITION

Red Bull continues to release new products in the second half of 2016! EDICION LIMON, WINTER EDITION
October 14, 2016
2016 is drawing to a close, but Red Bull has released new products in the second half of the year. The Red Bull Edition Limon was released in the US, and the Red Bull Winter Edition was released in Austria.

October 4, 2016 ~ FamilyMart and Circle K Sunkus Limited Red Bull Campaign

October 4, 2016 ~ FamilyMart and Circle K Sunkus Limited Red Bull Campaign
October 4, 2016
Red Bull is holding a campaign where you can apply by submitting receipts from Red Bull purchases at FamilyMart and Circle K Thanks to coincide with AIR JAM 2016! You could win a Red Bull fridge in a lucky draw!

2016 America: Red Bull Summer Edition Kiwi Twist released

2016 America: Red Bull Summer Edition Kiwi Twist released
April 5, 2016
Back in October 2015, we discussed the 2016 Red Bull releases, including the Orange Edition and the Summer Edition. The Orange Edition was already released in February 2016, and many people have probably gotten their hands on it, even at U.S. military bases. Now, the long-awaited 2016 Red Bull Summer Edition is finally launching in the U.S.!

April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins

April 5, 2016 - Red Bull Air Race 2016 Lawson Campaign begins
March 2, 2016
If you're an energy drink enthusiast, you'll definitely want to add the Red Bull Air Race 2016 commemorative can to your collection! This limited-edition can will once again be available exclusively at Lawson. Additionally, Lawson will be running a campaign where you can win Red Bull Air Race 2016-related prizes by using receipts from eligible Red Bull purchases. Even the standard Red Bull 185ml qualifies, so be sure to take advantage of this opportunity! ((o(´∀｀)o)) Details of Lawson's Red Bull Air Race 2016 Campaign The campaign follows the same format as last time—simply use the receipt from your Red Bull purchase at Lawson to enter. To apply for prizes, visit the Red Bull Air Race dedicated campaign site and proceed to the application page. The application page can be a bit tricky to find. On Lawson’s campaign page, look for a black rectangular button that says "Proceed to Application Page," as shown in the image below. To apply, you'll need a Lawson ID. If you don't have one yet, you'll need to create one, so take some time to register when you're available. Additionally, each Lawson store will have 20 special stickers (10 of each design) available. You can get one sticker in exchange for purchasing one Red Bull Air Race 2016 commemorative can. Since each store has only 20 stickers available on a first-come, first-served basis, be sure to grab yours as soon as possible!

Pink cherry blossom flavoured Red Bull Spring Edition to be released

Pink cherry blossom flavoured Red Bull Spring Edition to be released
January 5, 2016
■Product Name: Red Bull Energy Drink THE SPRING EDITION ■Release Date: February 16 (Tuesday) ■Price: 185ml can, ¥190 excluding tax ■Flavor: Japan Original Sakura Flavor Red Bull has done it again! The new product, Red Bull Spring Edition, will be released on February 16 (Tuesday)! And this time, it's the world's first Sakura flavor, developed in Japan. The official product name is "Red Bull Energy Drink THE SPRING EDITION." This pink Red Bull, with its Japan-exclusive flavor, is launched during Japan’s iconic and beautiful spring season—it's so exciting! ((o(´∀｀)o)) [Check out the preview review of Red Bull Spring Edition here]

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016
October 13, 2015
At the end of 2015 and into 2016, new releases from the top 3 global energy drink brands are hitting the market in the United States. As the Energy Drink Man, I still haven’t caught up with reviews of these new energy drinks, so I might not be able to post reviews immediately after their release... It’s a bit disappointing, but new product announcements always excite me! Now, let’s take a look at the new releases from Red Bull, Monster, and Rockstar!

On October 6th, 2015, a new grape-flavored Red Bull drink exclusive to Japan will be released!

On October 6th, 2015, a new grape-flavored Red Bull drink exclusive to Japan will be released!
September 3, 2015
As of September 30th, I Tried the Blue Edition Grape Flavor! Check out the review of the Japan-exclusive, world-first Red Bull Blue Edition Grape Flavor here (ｕ_ｕ*) I was lucky enough to win the lottery for the #RedBullFriends campaign, and got to try it a week before its official release! ( ´∀｀)b Good! As of September 15th Red Bull announced that a new product would be released on October 6th, and the fact that it would feature a Japan-exclusive flavor caused a huge stir. A campaign was launched where fans tried to guess the flavor. Finally, the Japan-exclusive Red Bull flavor new product is revealed! The new flavor is 'Grape Flavor'! And it's the Blue Edition! Huh!? Blue Edition!? ... Looking at the packaging, unlike the previous Blue Edition, the silver line at the top reads 'Energy Charge of Grape,' and the flavor section is labeled 'Grape Flavor.' Oh, it’s a new product, but it’s actually a change in the content of the previously discontinued Blue Edition (^_^;) This time, it will become a regular item, so there’s a bit of a mixed feeling, but Japan’s exclusive grape flavor will become a permanent addition to Red Bull Japan’s product lineup. The size will be the same as the previous Blue Edition at 185ml. ⇒ Check out the review of Blue Edition (Japan) here

Red Bull Summer Edition will be released in Japan on July 7th!

Red Bull Summer Edition will be released in Japan on July 7th!
May 27, 2015
Finally, Red Bull Summer Edition will be released as a limited edition in Japan!! It will be available starting July 7th, 2015!! Not sure if my wish for this summer's Summer Edition finally came true, but this is big news!!

RED BULL FLUGTAG Pack Released

RED BULL FLUGTAG Pack Released
May 22, 2015
RED BULL FLUGTAG 2015 has been confirmed to be held in Kobe, and in advance of the event, the RED BULL FLUGTAG Pack is now on sale. The 250ml pack includes 4 cans, and currently, only the original flavor is available. RED BULL FLUGTAG 2015 will take place on October 31st (Saturday) at the Kobe Port Shinko Pier.

Red Bull Air Race limited edition cans released, Lawson limited campaign

Red Bull Air Race limited edition cans released, Lawson limited campaign
March 6, 2015
With the Red Bull Air Race being held in Japan, a limited-edition Red Bull Air Race can featuring a design with pilot Yoshihide Muroya’s photo will be released. I honestly didn’t expect an Air Race can to be available in Japan, so just seeing this release is exciting. On top of that, Lawson will be holding a special Red Bull Air Race campaign! This is definitely something to get hyped about!!

Canada: Red Bull Lime Edition released

Canada: Red Bull Lime Edition released
March 2, 2015
While the new Red Bull Edition series was launched in the U.S., Canada quietly released the Green "Lime Edition." Unlike the U.S. versions, which are named after colors, this one is named after its flavor. When I first saw a photo from someone who got their hands on it, I honestly thought it was fake. Green seems like a color that should have existed before, but surprisingly, it never had! lol

Red Bull Yellow, Orange and Cherry Editions Released

Red Bull Yellow, Orange and Cherry Editions Released
January 14, 2015
Red Bull will be adding three new flavors to North America in February 2015. The Yellow edition is a renewal of the Summer Edition released in the summer of 2014. Additionally, the Orange Edition and Cherry Edition will be available in silver cans. This brings the total number of editions in the series to five.

August 12th to September 8th, 2014 INFINITI RED BULL RACING Campaign

August 12th to September 8th, 2014 INFINITI RED BULL RACING Campaign
August 12, 2014
A campaign is being held at Lawson, where you can win tickets to the Red Bull F1 Japanese Grand Prix or INFINITI RED BULL RACING original merchandise by purchasing Red Bull. If you're buying Red Bull, it’s better to get it at Lawson for extra benefits (*´艸｀*)

Red Bull 330ml cans to be released on July 29th

Red Bull 330ml cans to be released on July 29th
July 1, 2014
Aluminum Can Bottle with Cap Released Red Bull has announced the release of a 330ml aluminum can bottle with a cap, available nationwide starting July 29! Given the positive reception of the PET bottle, expectations are high for this one too ( ´∀｀)bｸﾞｯ! Complete Guide to All Red Bull Sizes in Japan and Abroad

Yellow Red Bull Summer Edition, a summer limited edition, goes on sale in the U.S. and Canada

Yellow Red Bull Summer Edition, a summer limited edition, goes on sale in the U.S. and Canada
June 21, 2014
Summer Limited Edition Tropical Flavor Released in the US and Canada A summer limited edition of Red Bull's Edition series, featuring a tropical flavor, has been confirmed for release in the US and Canada. It will be available exclusively at 7-Eleven stores during July and August. The official name of this flavor is "Red Bull Summer Edition". Although it's a limited release, this will mark the fourth edition in the Red Bull Edition series. The previously released editions are: - Red Edition: Cranberry Flavor - Blue Edition: Blueberry Flavor - Silver Edition: Lime Flavor Interestingly, people in Austria have already gotten their hands on it ahead of the US and Canada. A summer party event was held in Linz, Austria, where it was distributed (・∀・) NICE!! Additionally, trial cans in a 2-pack have been sent to Red Bull associates. *Although the tropical flavor might sound rich and intense, the information I received suggests it's refreshing, with a crisp and clean taste, and a lighter sweetness compared to other Red Bull varieties.

Red Bull Japan releases limited edition Blue Edition

Red Bull Japan releases limited edition Blue Edition
June 8, 2014
Limited Release of Blue Edition Starting June 10 Red Bull's official social media accounts had been teasing the launch of a new limited-time product, and the details were finally revealed during a NicoNico Live broadcast. Many had speculated that it would be tied to this year's World Cup, especially since the official website had been subtly hinting at it with images of soccer field grass. In the end, the product set to launch on June 10 is the "Blue Edition," which has already been released in Europe and North America. The choice of this edition aligns with the colors of Samurai Japan. Be sure to check out the review of the international Blue Edition as well!