Rockstar News

Rockstar Energy Drink was released in two flavors in Japan, but unfortunately it has been withdrawn from the country. This article summarizes the latest news and campaigns for Rockstar, one of the world's top three energy drink brands that is no longer available in Japan.

It has established a solid position as a top energy drink brand in the United States and Europe, and of course it is a brand with fans all over the world, with several new products being released every year.

Halo Infinite Rockstar collaboration cans released in the US and Canada

Halo Infinite Rockstar collaboration cans released in the US and Canada
October 5, 2021
Halo Infinite collaboration design cans will be released in the U.S. and Canada. In the U.S., a limited edition flavor, Blackberry Goji, will also be released along with the collaboration design cans.

Rockstar Hemp series launched in Germany

Rockstar Hemp series launched in Germany
March 31, 2021
In Germany, where the hemp trend was booming in the energy drink scene, Rockstar launched a new series called "HEMP" in 2021. Three flavors are introduced, and the design is amazing!

Rockstar design renewal in 2021

Rockstar design renewal in 2021
January 6, 2021
In 2021, Rockstar Energy Drink in the U.S. underwent a major design overhaul, and shipments have started gradually across the country. The significant change in its image is likely influenced by the acquisition of Rockstar by PepsiCo, as mentioned in the PepsiCo's acquisition of Rockstar.

Rockstar releases Cyberpunk 2077 collaboration limited edition flavor, Samurai Cola and design can!

Rockstar releases Cyberpunk 2077 collaboration limited edition flavor, Samurai Cola and design can!
September 4, 2020
Rockstar, one of America's leading energy drink brands, has collaborated with Cyberpunk 2077. The limited flavor **"Samurai Cola"** and limited design cans of existing products will be released in the U.S. Unfortunately, since Rockstar is not sold in Japan, it will not be available here. As of now, the release is exclusive to the U.S.

January 2020: A rush of new North American rock star releases

January 2020: A rush of new North American rock star releases
January 30, 2020
From the end of 2019, Rockstar's new releases have been available in select stores, and as of January 2020, they officially launched nationwide across the U.S. In addition, Rockstar's new series has also seen a wide release in Canada. Rockstar's activities are picking up across North America.

GEARS 5 x ROCKSTAR ENERGY design cans on sale

GEARS 5 x ROCKSTAR ENERGY design cans on sale
June 12, 2019
It has been announced that the GEARS 5 design cans will be released by Rockstar Energy on September 10, 2019. These cans will feature promotional codes for GEARS 5 under the pull tabs as part of a campaign. Since Rockstar is not available in Japan, this does not apply here, but overseas, the design cans are expected to be gradually unveiled leading up to the release date of September 10.

Rockstar's new releases in 2019 from the US, Canada and Germany

Rockstar's new releases in 2019 from the US, Canada and Germany
January 28, 2019
The new releases from Rockstar came quickly in 2019. In the U.S., the new designs for the Exdurance series have already been launched, while Canada sees the addition of the ReVolt series, and Germany will be expanding with the First Start series. Rockstar often releases new products simultaneously in multiple countries, which makes it quite interesting (●´ω｀●)

America: Two New Rockstar XDURANCE Flavors Released, TMGS Now Available Nationwide!?

America: Two New Rockstar XDURANCE Flavors Released, TMGS Now Available Nationwide!?
August 21, 2018
Rockstar has released two new XDURANCE flavors—Red and Blue. Additionally, #TMGS, which was previously exclusive to AMPM, has now been added to the official website, suggesting a nationwide release. This is huge!

【Overseas】ROCKSTAR Destiny 2 Forsaken Limited Edition Cans Released!

【Overseas】ROCKSTAR Destiny 2 Forsaken Limited Edition Cans Released!
August 9, 2018
The Rockstar Destiny 2 Limited Edition Cans, released in the summer of 2017, are back again this summer! Last year, they were available in the U.S., Canada, Germany, and the UK, but what about this year!?

Rockstar Destiny 2 design cans on sale

Rockstar Destiny 2 design cans on sale
August 8, 2017
The information about Rockstar’s Destiny 2 design cans has finally been released through official channels and various gaming websites. Following the Destiny design cans released by Red Bull in the U.S. and Canada in 2016, Rockstar has now launched these cans in multiple countries.

Rockstar's new Revolt series to be released worldwide

Rockstar's new Revolt series to be released worldwide
January 24, 2017
Rockstar Revolt Citrus Killer, originally released in the U.S., has sparked a wave of new releases in various countries. It's quite rare to see a series expand this rapidly, making us wonder if this will be a consistently growing lineup for the first time in a while. Let's take a look at the Rockstar Revolt series available as of January 2017! ((o(´∀｀)o))

Germany: Two types of Rockstar Revolt released in November

Germany: Two types of Rockstar Revolt released in November
October 22, 2016
It has been revealed that Rockstar Rebolt will be released as a series in Germany, with two varieties. It's unique that they are being released in Germany before the series even launches in the United States.

In the fall of 2016, Rockstar released a Gears of War 4 collaboration can.

In the fall of 2016, Rockstar released a Gears of War 4 collaboration can.
September 3, 2016
A few days after the sudden appearance of the Rockstar Energy Drink and Gears of War 4 collaboration can information, the official details about the Gears of War 4 collaboration can were released. It seems that the pre-release started today at PAX, and the store release is set for this fall! As is well-known from the INKED UP series, Rockstar Energy Drink’s insane design sense is once again on display with this Gears of War 4 can, and it’s looking pretty amazing ((o(´∀｀)o)).

August 2016: Release of ROCKSTAR JUICED and PURE ZERO LEMONADE in the US

August 2016: Release of ROCKSTAR JUICED and PURE ZERO LEMONADE in the US
August 12, 2016
New product images had been leaked for some time, but it wasn't until August that they finally started appearing in stores. Compared to the leaked images, it seems that the products were officially released in almost the same condition.

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016
October 13, 2015
At the end of 2015 and into 2016, new releases from the top 3 global energy drink brands are hitting the market in the United States. As the Energy Drink Man, I still haven’t caught up with reviews of these new energy drinks, so I might not be able to post reviews immediately after their release... It’s a bit disappointing, but new product announcements always excite me! Now, let’s take a look at the new releases from Red Bull, Monster, and Rockstar!

Rockstar Ginger beer released

Rockstar Ginger beer released
August 14, 2015
A shocking new product has been released in Australia by Rockstar! The can design is intense, and the flavor is... Ginger Beer! This is probably the flavor name that would get the most reaction from Japanese people worldwide. And this intense design (^_^;) @tbone_4300's post - 2015 8月 13 5:09午後 PDT

Summer 2015 sees new rock star titles being released around the world

Summer 2015 sees new rock star titles being released around the world
July 9, 2015
2015 sees a rush of new Rockstar releases As I wrote in the news from January this year, 2015 is a big year for Rockstar. During this peak season when summer beverages are most popular, Rockstar has been releasing new products worldwide. In 2015, new releases already include 2 types from the FREEZE series, 2 types from the SPORT series, 2 updated flavors from the ROASTED series, HORCHATA in the United States, and 2 types from the WATER series in the UK.

America Rockstar's new product Rush, protein and coffee

America Rockstar's new product Rush, protein and coffee
February 27, 2015
The new Rockstar products in the U.S. keep coming in rapid succession. In fact, new releases are appearing in stores before even making it to the official website, creating a bit of chaos in the process. During my San Francisco Energy Drink Trip, I was fortunate enough to snag one of these new releases ahead of time, leaving even Energy-Drink-kun surprised. *Note: The black and silver cans shown in the image are pre-release prototypes and are not available for general sale.

Rockstar Freeze series launched in America

Rockstar Freeze series launched in America
January 9, 2015
The new FREEZE series has been released by Rockstar in the U.S. It comes with new flavors, a series, and a design that makes a big impact, as had been speculated earlier.

ROCKSTAR ENERGY WATER launched in the UK

ROCKSTAR ENERGY WATER launched in the UK
January 6, 2015
Rockstar Energy's new product in the UK, the Energy Water series, has been released. There are two flavors: Peach and Blueberry. However, the design is completely different from the usual Rockstar cans! ((o(´∀｀)o))

ROCKSTAR's new European release, burn limited edition design on sale

ROCKSTAR's new European release, burn limited edition design on sale
September 16, 2014
There has been a rush of new energy drink products in Europe. In addition to Rockstar and Burn, regions have also seen the launch of Monster Energy Assault. In this wave, Japan will also release Coffee Monster on October 7, 2014, which is part of the same series as JAVA Monster.

Rockstar CEO joins billionaire ranks

Rockstar CEO joins billionaire ranks
July 5, 2014
Rockstar's CEO is Actually Quite Young Russell Weiner, CEO of Rockstar, has joined the ranks of billionaires, and he's only 44 years old. He owns over 80% of the company’s shares, with the remaining approximately 15% owned by his mother, Russell Mama. It's truly impressive. His net worth is said to be 15 billion dollars! While Rockstar might not be well-known in Japan, it is the third-largest energy drink in the U.S. and its performance is on the rise.