World Energy Drink News

Monster Energy new releases and energy drink market share around the world in 2025

Monster Energy new releases and energy drink market share around the world in 2025
January 22, 2025
Monster Energy has released a report on the current market status and future outlook as of 2025. This article summarizes the latest product releases in various countries along with an analysis of the current market share.

GHOST ENERGY Acquired by Dr Pepper for Approximately $1 Billion

GHOST ENERGY Acquired by Dr Pepper for Approximately $1 Billion
October 29, 2024
The U.S. energy drink industry was shaken by a major announcement. On October 24, it was revealed that GHOST ENERGY, a leading next-generation energy drink brand, will be acquired by Keurig Dr Pepper, the company behind Dr Pepper, for a total of approximately $1 billion. The Keurig Dr Pepper official website now proudly features GHOST ENERGY among its family of brands, with vibrant product images celebrating the acquisition. Truly an American dream come true!

Former Bang CEO Jack Owoc Launches New Energy Drink, "AI Energy Drink"

Former Bang CEO Jack Owoc Launches New Energy Drink, "AI Energy Drink"
October 16, 2024
After suffering a major legal defeat against Monster Energy, former Bang Energy CEO Jack Owoc was ousted from his position. Now, he is making a comeback with a new energy drink brand, "AI Energy Drink." To be honest, I had assumed that the lawsuit with Monster Energy might have included terms preventing Jack Owoc from launching another energy drink. So, seeing him return to the energy drink scene in such a short time is quite surprising. Bang Energy was a game-changer in the modern U.S. energy drink industry. Following the massive success of Bang Energy, a wave of new energy drinks emerged around 2018, inspired by Bang’s popularity. This movement continues to reshape the U.S. energy drink market even today. Now, Jack Owoc, the man who spearheaded this transformation, is back with a new energy drink. Will "AI Energy Drink" rise to become a leading brand in the industry? Only time will tell!

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024

Monster Energy and Other Brands to Increase Prices by 5% Starting November 2024
August 10, 2024
Monster Energy and other major energy drink brands under its umbrella in the US will raise prices by 5% starting in November 2024.

45 Types of Energy Drinks Recalled in Canada

45 Types of Energy Drinks Recalled in Canada
January 24, 2024
A total of 45 types of energy drinks have been recalled in Canada. The reasons for the recall include exceeding the legally permitted caffeine content and failing to provide bilingual labeling in both English and French.

Imported energy drinks with excessive caffeine levels cause problems in Australia

Imported energy drinks with excessive caffeine levels cause problems in Australia
January 24, 2024
In Australia, energy drinks—mainly from the United States—are sold in convenience stores and supplement shops through import channels. Many of these imported brands contain high levels of caffeine, often exceeding the country's legal limits. Recently, in South Australia, the sale of energy drinks that significantly exceed the national caffeine standards has become a major issue, sparking public concern.

2023 America Monster Energy's new products continue

2023 America Monster Energy's new products continue
January 18, 2023
New product information for Monster Energy's 2023 lineup in the U.S. has been revealed. In addition to its energy drink line, Monster Energy is introducing new alcoholic beverages and mineral water. I'll also include some details that haven't been widely shared yet.

Halo Infinite Rockstar collaboration cans released in the US and Canada

Halo Infinite Rockstar collaboration cans released in the US and Canada
October 5, 2021
Halo Infinite collaboration design cans will be released in the U.S. and Canada. In the U.S., a limited edition flavor, Blackberry Goji, will also be released along with the collaboration design cans.

Coca-Cola Energy to be discontinued in North America by the end of 2021

Coca-Cola Energy to be discontinued in North America by the end of 2021
May 17, 2021
Coca-Cola Energy's 4 varieties, released in the U.S. in January 2020, have been announced as discontinued. It lasted less than 2 years in the U.S.

Rockstar Hemp series launched in Germany

Rockstar Hemp series launched in Germany
March 31, 2021
In Germany, where the hemp trend was booming in the energy drink scene, Rockstar launched a new series called "HEMP" in 2021. Three flavors are introduced, and the design is amazing!

HELL Gamer Edition launched in Hungary

HELL Gamer Edition launched in Hungary
March 23, 2021
Hungary's long-established energy drink brand, HELL Energy Drink, is releasing three new flavors as part of their Gamer Edition on February 22. The design is meticulously crafted with attention to detail, making these three cans a must-have for any HELL fan.

Perrier's first energy drink launched in the US

Perrier's first energy drink launched in the US
March 19, 2021
Perrier, known for its sparkling water, has launched its first-ever energy drink, "PERRIER ENERGIZE," in the United States after 123 years of history.

Mtn Dew launches new energy drink brand "RISE" in the US

Mtn Dew launches new energy drink brand "RISE" in the US
March 19, 2021
PepsiCo in the U.S. has launched a new energy drink brand, RISE, under its Mountain Dew line in 2021. Energy drink sales in the U.S. continue to rise, and the new brand was created to target consumers who were previously not interested in energy drinks.

The 2021 Red Bull Summer Edition includes cactus fruit and dragon fruit

The 2021 Red Bull Summer Edition includes cactus fruit and dragon fruit
March 5, 2021
It looks like the 2021 Red Bull Summer Editions are being released in various countries. According to the current information, the color is green, similar to the Green Edition in Japan, with a matte finish. Seasonal editions typically have the same flavor worldwide, but this time, although the appearance is the same, it seems that different flavors will be released.

UK: Monster Energy's new products continue to arrive

UK: Monster Energy's new products continue to arrive
January 19, 2021
In Europe, Monster Energy's new releases have gradually started to be launched in various countries, and it seems that the UK is a bit behind, but a wave of new products is expected to arrive soon.

Monster Energy Group's new products for 2021

Monster Energy Group's new products for 2021
January 15, 2021
2021 is shaping up to be an exciting year with even more new releases from the Monster Energy Group. In 2020, many of us couldn’t enjoy the full energy drink experience due to travel restrictions. But with hopes for a positive turn in 2021, let's take a look at the new releases from the Monster Energy Group, and look forward to enjoying energy drinks from around the world again!

Four types of Monster Energy drinks recalled in Ireland after high levels of food additives found

Four types of Monster Energy drinks recalled in Ireland after high levels of food additives found
January 13, 2021
Four Monster Energy products have been recalled in Ireland due to the detection of high concentrations of food additives.

Rockstar design renewal in 2021

Rockstar design renewal in 2021
January 6, 2021
In 2021, Rockstar Energy Drink in the U.S. underwent a major design overhaul, and shipments have started gradually across the country. The significant change in its image is likely influenced by the acquisition of Rockstar by PepsiCo, as mentioned in the PepsiCo's acquisition of Rockstar.

Rockstar releases Cyberpunk 2077 collaboration limited edition flavor, Samurai Cola and design can!

Rockstar releases Cyberpunk 2077 collaboration limited edition flavor, Samurai Cola and design can!
September 4, 2020
Rockstar, one of America's leading energy drink brands, has collaborated with Cyberpunk 2077. The limited flavor **"Samurai Cola"** and limited design cans of existing products will be released in the U.S. Unfortunately, since Rockstar is not sold in Japan, it will not be available here. As of now, the release is exclusive to the U.S.

UK low-cost energy brand BOOST increases prices

UK low-cost energy brand BOOST increases prices
June 11, 2020
The UK's most popular low-cost energy drink brand, BOOST, will be raising its prices.

Red Bull Organics' new product, Viva Mate, is now available

Red Bull Organics' new product, Viva Mate, is now available
May 22, 2020
A new product, Viva Mate, has been launched in the Red Bull Organic series, which uses organic ingredients. With a blend of mate extract and lemon juice, it seems to be a flavor aimed at adults!

PepsiCo of the United States signs deal with Bang energy drink to sell across the US (addendum)

PepsiCo of the United States signs deal with Bang energy drink to sell across the US (addendum)
May 7, 2020
Bang Energy Drink, which has already expanded its distribution across the United States, has now signed a distribution contract with PepsiCo. This partnership is expected to further increase its market reach. 【Added on November 18, 2020: Partnership agreement terminated】

Coca-Cola Energy Cherry Flavor Launched in Europe

Coca-Cola Energy Cherry Flavor Launched in Europe
March 13, 2020
Coca-Cola Energy, available worldwide, is now launching its Cherry flavor in Europe. Previously, this flavor was only sold in the United States. It has recently been confirmed in the Netherlands and the UK. In the future, this Cherry flavor may become available in other EU countries and globally.

PepsiCo Acquires Rockstar for $3.85 Billion

PepsiCo Acquires Rockstar for $3.85 Billion
March 12, 2020
PepsiCo has announced its acquisition of Rockstar, one of the major energy drink brands in the U.S., for $3.85 billion. This deal is expected to expand Rockstar’s market share within the U.S. while also accelerating the growth of PepsiCo’s existing energy drink lineup and new product development. Rockstar's founder, Russell, owns 85% of the company’s shares, while his mother holds the remaining 15%. With this acquisition, he is set to achieve yet another level of the American Dream.

January 2020: A rush of new North American rock star releases

January 2020: A rush of new North American rock star releases
January 30, 2020
From the end of 2019, Rockstar's new releases have been available in select stores, and as of January 2020, they officially launched nationwide across the U.S. In addition, Rockstar's new series has also seen a wide release in Canada. Rockstar's activities are picking up across North America.

New product information for 2020 America, Monster Energy, etc.

New product information for 2020 America, Monster Energy, etc.
January 10, 2020
Monster Energy in the US has announced new product releases for 2020. There are some exciting new items, so let's take a look!

UK | Monster Energy releases new Espresso Salted Caramel!

UK | Monster Energy releases new Espresso Salted Caramel!
November 26, 2019
Starting from the end of November 2019, a new addition to Monster Energy's coffee series, Espresso Monster Salted Caramel, will be released in the UK. The previously released Espresso Monster in March in the UK has been a huge hit, successfully attracting both energy drink and coffee fans.

[EU] Monster Energy Hydro's new product, Hydro Sport, released!

[EU] Monster Energy Hydro's new product, Hydro Sport, released!
November 21, 2019
In November 2019, three new flavors of Monster Energy's Hydro series were launched in Europe. Currently, they are available in the UK and Germany, with the possibility of expanding across Europe in the future.

New Mother Energy Drink Epicswell to be released in stores only in Australia

New Mother Energy Drink Epicswell to be released in stores only in Australia
November 7, 2019
Originally sold by Coca-Cola, the Australian Mother energy drink has now become part of the Monster Energy family. After undergoing a design and flavor overhaul, Mother finally seems to have found its stride in 2019. As the year draws to a close and the summer season begins in Australia, a new release called Epic Swell is hitting the shelves, available exclusively in select stores!

America: Monster Energy JAVA releases new vegan product "Farmer's Oats"!

America: Monster Energy JAVA releases new vegan product "Farmer's Oats"!
November 6, 2019
On October 28, 2019, Monster Energy launched a new addition to its coffee series, JAVA Monster, called "Farmer’s Oats" across the United States. By the 28th, it had already begun circulating in stores across various states, and I was able to pick it up right after the release (●´ω｀●). Related ArticlesJAVA MONSTER FARMER’S OATS Review Here

Quebec, Canada considers banning sales of energy drinks to those under 16

Quebec, Canada considers banning sales of energy drinks to those under 16
November 5, 2019
The movement to prevent young people from purchasing energy drinks is accelerating worldwide. While some European countries have already implemented sales regulations, the topic remains a hot issue in North America, the largest market for energy drinks. In this case, the Quebec province of Canada is considering a ban on the sale of energy drinks to children under 16 years old.

28 BLACK HANF launched in Germany in December 2019

28 BLACK HANF launched in Germany in December 2019
October 16, 2019
As the popularity of hemp-related and CBD-infused energy drinks grows worldwide, 28 BLACK announced the release of its new flavor, HANF, in December 2019. ⇒Review of 28 BLACK HANF here

Bang energy drink now available in Canada!

Bang energy drink now available in Canada!
October 10, 2019
The currently most popular energy drink brand in the United States, Bang Energy Drink, has finally been officially released in Canada. The Canadian version is slightly different in its ingredients compared to the U.S. version. As a fan of the Bang series since its early days, I'm excited about this release and it definitely adds to the fun of visiting Canada (●´ω｀●)

Coca-Cola Energy launches four new flavors in America

Coca-Cola Energy launches four new flavors in America
October 4, 2019
Finally, after a delay compared to other countries, Coca-Cola Energy was released in the USA in January 2020. As expected from the largest energy drink consumer market, they launched 4 flavors at once.

GEARS 5 x ROCKSTAR ENERGY design cans on sale

GEARS 5 x ROCKSTAR ENERGY design cans on sale
June 12, 2019
It has been announced that the GEARS 5 design cans will be released by Rockstar Energy on September 10, 2019. These cans will feature promotional codes for GEARS 5 under the pull tabs as part of a campaign. Since Rockstar is not available in Japan, this does not apply here, but overseas, the design cans are expected to be gradually unveiled leading up to the release date of September 10.

Coca-Cola energy drink to be launched in Europe in April 2019, with global expansion in the pipeline

Coca-Cola energy drink to be launched in Europe in April 2019, with global expansion in the pipeline
April 1, 2019
Coca-Cola will launch its first-ever energy drink under the Coca-Cola brand in Europe starting in April. Energy drinks have long been considered dangerous, but they remain one of the fastest-growing sectors in the beverage industry. Previously, Coca-Cola has globally expanded energy drink brands such as NOS and Burn, but now, they are finally entering the energy drink market directly under the "Coca-Cola" brand. ReviewReview of Coca-Cola Energy (Japan product)

Monster Energy Dragon Tea series launched in the US

Monster Energy Dragon Tea series launched in the US
March 26, 2019
On March 25, a new tea-based energy drink series, the Dragon Tea Series, was released in the United States. While it may not yet be available in all stores, it is expected to gradually expand its presence.

Monster Energy Ultra Paradise and Swiss Chocolate launched in the US

Monster Energy Ultra Paradise and Swiss Chocolate launched in the US
February 26, 2019
The latest additions to Monster Energy in the U.S., **Swiss Chocolate** from the JAVA series and **Paradise** from the Ultra series, were officially released on February 25 and have been added to the official website.

New V Energy Drink Twisted Tropics Pineapple Crush released!

New V Energy Drink Twisted Tropics Pineapple Crush released!
February 25, 2019
V Energy Drink, the number one energy drink brand in New Zealand and Australia, has released an exciting new product to kick off 2019—Twisted Tropics Pineapple Crush! This one looks amazing!

2019 America Red Bull New Summer, Peach, and Pier Editions

2019 America Red Bull New Summer, Peach, and Pier Editions
January 30, 2019
In early 2019, two new Red Bull flavors were released in America, along with the usual Summer Edition that is typically released after spring, which has also been confirmed for this year. Three new releases in the first half of 2019. Looks like American store shelves will be colorful again! ((o(´∀｀)o))

Rockstar's new releases in 2019 from the US, Canada and Germany

Rockstar's new releases in 2019 from the US, Canada and Germany
January 28, 2019
The new releases from Rockstar came quickly in 2019. In the U.S., the new designs for the Exdurance series have already been launched, while Canada sees the addition of the ReVolt series, and Germany will be expanding with the First Start series. Rockstar often releases new products simultaneously in multiple countries, which makes it quite interesting (●´ω｀●)

Monster Energy's global expansion and new products in 2019

Monster Energy's global expansion and new products in 2019
January 18, 2019
It has become an annual tradition at the beginning of the year, but the direction of Monster Energy for 2019 is becoming clear. New products are being prepared not only in the United States but also in various countries around the world. Naturally, there is great anticipation for new releases in Japan as well!

New product in America: Juice Monster Pacific Punch!

New product in America: Juice Monster Pacific Punch!
September 5, 2018
2018's much-anticipated new release from the Juice Monster series, Pacific Punch, is finally here! With the bold packaging design that’s typical of recent Juice Monster products, doesn't it just get you excited the more you look at it!? Some areas already have it on store shelves, but it’s expected to gradually roll out across the U.S. around September 10th. This is the new release that Monster Energy fans worldwide have been waiting for!! I can’t wait to try it~ ((o(´∀｀)o)) ReviewReview of Monster Energy Juice Monster Pacific Punch

UK moves to introduce bill to ban underage purchase of energy drinks

UK moves to introduce bill to ban underage purchase of energy drinks
August 31, 2018
In March 2018, Energy Drink Mania covered the news about the UK considering a ban on energy drink sales to minors: UK Considering Ban on Energy Drink Sales to Minors. As a follow-up, the UK government has now officially announced its policy to prohibit the sale of energy drinks to minors, drawing significant attention.

America: Two New Rockstar XDURANCE Flavors Released, TMGS Now Available Nationwide!?

America: Two New Rockstar XDURANCE Flavors Released, TMGS Now Available Nationwide!?
August 21, 2018
Rockstar has released two new XDURANCE flavors—Red and Blue. Additionally, #TMGS, which was previously exclusive to AMPM, has now been added to the official website, suggesting a nationwide release. This is huge!

【Overseas】ROCKSTAR Destiny 2 Forsaken Limited Edition Cans Released!

【Overseas】ROCKSTAR Destiny 2 Forsaken Limited Edition Cans Released!
August 9, 2018
The Rockstar Destiny 2 Limited Edition Cans, released in the summer of 2017, are back again this summer! Last year, they were available in the U.S., Canada, Germany, and the UK, but what about this year!?

USA: Red Bull Camouflage Cans Released Summer 2018, Store Exclusive!

USA: Red Bull Camouflage Cans Released Summer 2018, Store Exclusive!
August 3, 2018
For the summer of 2018, Red Bull has released a limited edition camouflage can exclusively at Dollar General stores in the USA. This design is similar to the previous Red Bull camouflage cans, with updates and additions to the text and details for the 2018 version.

MONSTER ENERGY MULE GINGER BREW Store Exclusive Release

MONSTER ENERGY MULE GINGER BREW Store Exclusive Release
July 31, 2018
MONSTER ENERGY MULE GINGER BREW is released in the United States as a store-exclusive product. As of July 2018, it is only available at one store, which means it is not widely distributed among fans, and is unlikely to be available at U.S. military bases, making it a rather rare item. While many Americans and people from other countries have heard of it, they don't know why it isn't sold widely. This is because it is a store-exclusive product available only in certain areas. Therefore, it is not listed on the official website.

America’s Monster Energy, Ripper & Citron Discontinued!?

America’s Monster Energy, Ripper & Citron Discontinued!?
July 3, 2018
The American Monster Energy Juice Monster series' Ripper flavor has disappeared from the official website. This is likely due to the release of a new product, causing the discontinuation of Ripper. Additionally, the Ultra series' Citron flavor is no longer available as well. It will be interesting to see how this move in the United States will affect other countries.

V Energy Drink – New Products & Campaigns Coming This Spring 2018

V Energy Drink – New Products & Campaigns Coming This Spring 2018
March 27, 2018
V Energy Drink, the market leader in Australia and New Zealand, is launching new products and campaigns in both countries. It’s one of my personal favorite brands, so I find it really exciting and always look forward to the latest updates (●´ω｀●).

2018年4月 – Red Bull Organic Series Released in the U.S.

2018年4月 – Red Bull Organic Series Released in the U.S.
March 27, 2018
It has been confirmed that Red Bull's Organic Series, which was released in Austria in 2017, will be launched in the U.S. with the same flavors. I had been gathering information since the end of February, and now, just before the release, more details are coming in!

Will Those Under 16 Be Banned From Buying Energy Drinks in the UK? Considering Age Restrictions on Energy Drink Purchases

Will Those Under 16 Be Banned From Buying Energy Drinks in the UK? Considering Age Restrictions on Energy Drink Purchases
March 7, 2018
In the UK, major supermarkets and convenience stores have decided to implement age restrictions on energy drink purchases. It seems likely that those under 16 will effectively be unable to purchase energy drinks in the UK.

2018 New Releases of Monster Energy in the US and Worldwide

2018 New Releases of Monster Energy in the US and Worldwide
January 19, 2018
2018 has started. In 2016, we covered a similar news story for 2017 looking ahead to 2017, and this year, we anticipate a series of new releases as well. There are also plans to explore new directions, and personally, I hope the tests go well.

America: Espresso Monster released as part of the JAVA series!

America: Espresso Monster released as part of the JAVA series!
November 8, 2017
A new coffee energy drink from Monster Energy, Espresso Monster, has finally started appearing on store shelves! Many people have already purchased it, and it is expected to be available nationwide in the U.S. by the end of the year. This product is categorized within the JAVA series.

Limited edition Red Bull cans celebrating Street Fighter's 30th anniversary on sale in various countries!

Limited edition Red Bull cans celebrating Street Fighter's 30th anniversary on sale in various countries!
November 2, 2017
Red Bull has collaborated with Street Fighter V for a 30th anniversary limited edition can design, which will be released in various countries worldwide. Sample cans have already been distributed at game shows in different countries for the past few months, but now the character-designed cans will finally be available for purchase at stores.

A rush of new rockstar releases in the US and Canada!

A rush of new rockstar releases in the US and Canada!
September 13, 2017
Even in the second half of 2017, new releases continue in the United States! A Mandarin Orange flavor has been newly launched in the Rockstar Zero Zero series and the Pure Zero series. Additionally, new products have been added in Canada.

Rockstar Destiny 2 design cans on sale

Rockstar Destiny 2 design cans on sale
August 8, 2017
The information about Rockstar’s Destiny 2 design cans has finally been released through official channels and various gaming websites. Following the Destiny design cans released by Red Bull in the U.S. and Canada in 2016, Rockstar has now launched these cans in multiple countries.

Austria: Red Bull Organics series launched

Austria: Red Bull Organics series launched
June 22, 2017
Since May, Red Bull fans have quietly been talking about the Red Bull Organic Series, and it has finally been officially announced! Each flavor is made using only organic ingredients, and just by looking at the flavors, you can already expect great taste ((o(´∀｀)o)) On June 5, 2018, the Red Bull Organic Series will be released in Japan with 3 flavors. Read more here.

Energy drinks prices double as Saudi Arabia introduces selective tax

Energy drinks prices double as Saudi Arabia introduces selective tax
June 12, 2017
In Saudi Arabia, in an effort to curb the financial deterioration caused by falling oil prices, an excise tax has been introduced, causing the price of tobacco and energy drinks to double.

Muscle Monster production end information, Ultra Violet officially added

Muscle Monster production end information, Ultra Violet officially added
April 11, 2017
Muscle Monster has officially discontinued some of its variants, and Ultra Violet has now been officially added.

Asahi launches energy drink "Honey Gold" in Myanmar

Asahi launches energy drink "Honey Gold" in Myanmar
March 17, 2017
Asahi Group Holdings, in partnership with Myanmar's local company Loi Hein, has established a joint venture called Asahi Loi Hein. Starting from late March, they will release an energy drink called "Honey Gold" in Myanmar. To make it clear that it's a product from a Japanese manufacturer, the name "Honey Gold" is also written in Japanese.

Monster Energy Lewis Hamilton model released!

Monster Energy Lewis Hamilton model released!
March 2, 2017
On March 1, 2017, Monster Energy announced a global partnership with Lewis Hamilton. What energy drink enthusiasts should take note of here is the potential for a Lewis Hamilton Edition. Given that past collaborations like The Doctor and Gronk have been released, there is a very high possibility that this will be a special collaboration flavor. The distribution areas are still unconfirmed, but it’s likely to be released in the EU region. ※ Update on May 15: Scheduled for gradual release across the EU! It has already launched in the UK and has also been added to the official website. ⇒ Check out the review of MONSTER ENERGY LEWIS HAMILTON here

Rockstar's new Revolt series to be released worldwide

Rockstar's new Revolt series to be released worldwide
January 24, 2017
Rockstar Revolt Citrus Killer, originally released in the U.S., has sparked a wave of new releases in various countries. It's quite rare to see a series expand this rapidly, making us wonder if this will be a consistently growing lineup for the first time in a while. Let's take a look at the Rockstar Revolt series available as of January 2017! ((o(´∀｀)o))

Latest information on new Monster Energy products for 2017

Latest information on new Monster Energy products for 2017
January 14, 2017
In 2017, numerous upcoming Monster Energy releases and other energy drinks under the Monster brand have been gradually unveiled.

Germany: Two types of Rockstar Revolt released in November

Germany: Two types of Rockstar Revolt released in November
October 22, 2016
It has been revealed that Rockstar Rebolt will be released as a series in Germany, with two varieties. It's unique that they are being released in Germany before the series even launches in the United States.

2017 American Red Bull New Releases, Purple Edition, Lime Edition, Summer Edition

2017 American Red Bull New Releases, Purple Edition, Lime Edition, Summer Edition
October 20, 2016
New information has emerged about Red Bull’s 2017 releases in the U.S. As usual, the Sugarfree version will see new limited-edition flavors, including the Purple Edition and Lime Edition. Additionally, the Summer Edition, a regular seasonal product, will be released again as expected.

Red Bull continues to release new products in the second half of 2016! EDICION LIMON, WINTER EDITION

Red Bull continues to release new products in the second half of 2016! EDICION LIMON, WINTER EDITION
October 14, 2016
2016 is drawing to a close, but Red Bull has released new products in the second half of the year. The Red Bull Edition Limon was released in the US, and the Red Bull Winter Edition was released in Austria.

In the fall of 2016, Rockstar released a Gears of War 4 collaboration can.

In the fall of 2016, Rockstar released a Gears of War 4 collaboration can.
September 3, 2016
A few days after the sudden appearance of the Rockstar Energy Drink and Gears of War 4 collaboration can information, the official details about the Gears of War 4 collaboration can were released. It seems that the pre-release started today at PAX, and the store release is set for this fall! As is well-known from the INKED UP series, Rockstar Energy Drink’s insane design sense is once again on display with this Gears of War 4 can, and it’s looking pretty amazing ((o(´∀｀)o)).

America: Battlefield 1's Muscle Monster campaign is amazing

America: Battlefield 1's Muscle Monster campaign is amazing
September 2, 2016
A new campaign that started with Monster Energy in the USA is turning out to be really exciting. One of them is a campaign featuring Battlefield 1 with special cans, which has been a global topic, and the Muscle Monster campaign, which is still relatively unknown. *Starting from November 1, 2016, the Battlefield 1 and Monster Energy campaign will also start in Japan.

NOS energy drinks set to make a breakthrough in 2016

NOS energy drinks set to make a breakthrough in 2016
September 1, 2016
NOS, an energy drink released by Coca-Cola, created a buzz in 2015 when Monster Energy started distributing it, but there wasn't much significant movement after that. However, around May of this year, NOS launched its 710ml size cans, showing gradual progress. And this summer, there has been a significant shift, so I’ve put together a summary of the changes NOS has gone through.

August 2016: Release of ROCKSTAR JUICED and PURE ZERO LEMONADE in the US

August 2016: Release of ROCKSTAR JUICED and PURE ZERO LEMONADE in the US
August 12, 2016
New product images had been leaked for some time, but it wasn't until August that they finally started appearing in stores. Compared to the leaked images, it seems that the products were officially released in almost the same condition.

Monster Energy to release new Mutant and Hydro models in the US in 2016!

Monster Energy to release new Mutant and Hydro models in the US in 2016!
June 18, 2016
In 2016, new bottle-based products are being added to the Monster Energy brand lineup. Here's a summary of the information currently available. *Note: August 5, 2016... Release date and ingredient-related information will be added.

Monster Energy USO 75th Anniversary Can Released

Monster Energy USO 75th Anniversary Can Released
June 2, 2016
MONSTER ENERGY "USO 75th Anniversary" will feature a new military-themed Monster Energy Original, released this year at the U.S. Military Exchange ((o(´∀｀)o)) This time, the military design is once again by DICK KRAMER!

Monster Beverage's vision for 2016

Monster Beverage's vision for 2016
January 13, 2016
The movement triggered by Coca-Cola's acquisition of Monster Beverage shares in 2015 is becoming clearer. Monster Beverage's energy drinks, which are expanding globally, have greatly increased in number. Currently, the company offers powerful energy drink brands such as Monster Energy, Burn, NOS, Full Throttle, Relentless, and Mother. Officially, the images of each energy drink brand will be promoted starting in 2016.

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016

America: New Red Bull Monster Rockstar titles coming in 2015 and 2016
October 13, 2015
At the end of 2015 and into 2016, new releases from the top 3 global energy drink brands are hitting the market in the United States. As the Energy Drink Man, I still haven’t caught up with reviews of these new energy drinks, so I might not be able to post reviews immediately after their release... It’s a bit disappointing, but new product announcements always excite me! Now, let’s take a look at the new releases from Red Bull, Monster, and Rockstar!

Rockstar Ginger beer released

Rockstar Ginger beer released
August 14, 2015
A shocking new product has been released in Australia by Rockstar! The can design is intense, and the flavor is... Ginger Beer! This is probably the flavor name that would get the most reaction from Japanese people worldwide. And this intense design (^_^;) @tbone_4300's post - 2015 8月 13 5:09午後 PDT

Summer 2015 sees new rock star titles being released around the world

Summer 2015 sees new rock star titles being released around the world
July 9, 2015
2015 sees a rush of new Rockstar releases As I wrote in the news from January this year, 2015 is a big year for Rockstar. During this peak season when summer beverages are most popular, Rockstar has been releasing new products worldwide. In 2015, new releases already include 2 types from the FREEZE series, 2 types from the SPORT series, 2 updated flavors from the ROASTED series, HORCHATA in the United States, and 2 types from the WATER series in the UK.

2015 America Muscle Monster Renewal

2015 America Muscle Monster Renewal
July 8, 2015
No new added flavors, reduced to 3 varieties It seems that the design renewal of Muscle Monster has been completed in 2015. I had heard from a certain source in the U.S. about the leaks regarding the reduction in flavors. This time, the flavors have been reduced to three: chocolate, vanilla, and strawberry, with the design being updated. Since last month, coffee has been removed from the official site, so it's highly likely that production of the coffee flavor has been discontinued. Compared to the early Muscle Monster lineup, it feels like a significant reduction. Perhaps not so many flavors were necessary after all. The protein content remains at 25g, though there may be slight changes in other trace ingredients.

America is JAVA MONSTER Campaign

America is JAVA MONSTER Campaign
June 29, 2015
A pretty cool product giveaway from the JAVA MONSTER campaign In the U.S., a campaign started in July where you can buy JAVA MONSTER and win gear. Unlike Japan, you register by logging in to a site and entering the serial code on the underside of the pull tab. You can get products depending on how many codes you collect. Unlike the limited edition gear in Japan, all the items are things you can use in daily life, which is quite enviable. Especially, the calm colors make them feel usable, and I think I could actually use them (*´艸｀*). However, the number of pull tabs required for redemption is ridiculously high, so you’d need to buy a lot of JAVA MONSTER compared to Japan to get them.

Released in July!? MONSTER GHOST M-100 leaked information

Released in July!? MONSTER GHOST M-100 leaked information
June 9, 2015
There has been a lot of buzz around leaked images of the MONSTER GHOST M-100, which is rumored to be released in July. When I first saw it, the quality seemed so poor that I thought it was definitely a fake, but it seems like that might not be the case, so I wanted to share it with you.

Energy drink market share in the US in 2014

Energy drink market share in the US in 2014
May 14, 2015
TIME published the top energy drink market shares in the U.S. for 2014, based on data from Euromonitor. The data released may have some discrepancies from the actual numbers, but it gives a general overview of the market share for energy drink brands. As expected, Red Bull was the top brand in 2014.

Canada: Red Bull Lime Edition released

Canada: Red Bull Lime Edition released
March 2, 2015
While the new Red Bull Edition series was launched in the U.S., Canada quietly released the Green "Lime Edition." Unlike the U.S. versions, which are named after colors, this one is named after its flavor. When I first saw a photo from someone who got their hands on it, I honestly thought it was fake. Green seems like a color that should have existed before, but surprisingly, it never had! lol

America Rockstar's new product Rush, protein and coffee

America Rockstar's new product Rush, protein and coffee
February 27, 2015
The new Rockstar products in the U.S. keep coming in rapid succession. In fact, new releases are appearing in stores before even making it to the official website, creating a bit of chaos in the process. During my San Francisco Energy Drink Trip, I was fortunate enough to snag one of these new releases ahead of time, leaving even Energy-Drink-kun surprised. *Note: The black and silver cans shown in the image are pre-release prototypes and are not available for general sale.

New Monster Energy size available in Germany

New Monster Energy size available in Germany
January 28, 2015
Monster Energy comes in a variety of sizes, but in 2015, a new size was introduced in Germany. Its name? MEGA Monster Energy... Wait, what?

Monster Rehab Peach Tea and Ultra Citron launched in the United States

Monster Rehab Peach Tea and Ultra Citron launched in the United States
January 23, 2015
For 2015, Monster Energy’s new releases include Peach Tea from the Rehab series and Citron from the Ultra series. The official website has finally added images and product information, making the launch official. According to earlier press releases, these were slated for a February release, but it looks like they hit the shelves earlier than expected. A friend has already managed to get hold of them!

Red Bull Yellow, Orange and Cherry Editions Released

Red Bull Yellow, Orange and Cherry Editions Released
January 14, 2015
Red Bull will be adding three new flavors to North America in February 2015. The Yellow edition is a renewal of the Summer Edition released in the summer of 2014. Additionally, the Orange Edition and Cherry Edition will be available in silver cans. This brings the total number of editions in the series to five.

Rockstar Freeze series launched in America

Rockstar Freeze series launched in America
January 9, 2015
The new FREEZE series has been released by Rockstar in the U.S. It comes with new flavors, a series, and a design that makes a big impact, as had been speculated earlier.

ROCKSTAR ENERGY WATER launched in the UK

ROCKSTAR ENERGY WATER launched in the UK
January 6, 2015
Rockstar Energy's new product in the UK, the Energy Water series, has been released. There are two flavors: Peach and Blueberry. However, the design is completely different from the usual Rockstar cans! ((o(´∀｀)o))

Monster Energy New Products and Discontinued Products for Winter 2014 in the U.S.

Monster Energy New Products and Discontinued Products for Winter 2014 in the U.S.
November 27, 2014
Monster Energy’s New Product and Discontinuation Information Starts to Appear on the Official Website in the US, the Home of Monster Energy. While new products had been released in some areas a few months ago, they were officially announced only recently. Additionally, information about product discontinuations has also been reflected on the official Monster Energy website. Although many people had noticed the dwindling stock on store shelves before the official announcement, the official website has now confirmed it.

Bang energy drink to add new flavors

Bang energy drink to add new flavors
November 7, 2014
The high-caffeine energy drink, bang, has announced the release of a new flavor in December 2014. The product name is STAR BLAST. It’s just too cool! (*´艸｀*)

Monster Energy Ultra Sunrise launched in America

Monster Energy Ultra Sunrise launched in America
October 1, 2014
The Monster Energy Ultra Sunrise, which had no leaked images or information since August, has finally surfaced with product photos before its official release. Although the official release hasn’t happened yet, I have a feeling that a large number of cases will circulate among enthusiasts before it actually hits the market.

Decaffeinated Monster Energy UNLEADED released?

Decaffeinated Monster Energy UNLEADED released?
September 26, 2014
The excitement from the release of Ultra Black has subsided as summer has ended, but I have a feeling Monster Energy’s momentum will pick up again soon. I’ll be introducing new releases, including caffeine-free Monster Energy and limited-edition variants, along with some leaks.

ROCKSTAR's new European release, burn limited edition design on sale

ROCKSTAR's new European release, burn limited edition design on sale
September 16, 2014
There has been a rush of new energy drink products in Europe. In addition to Rockstar and Burn, regions have also seen the launch of Monster Energy Assault. In this wave, Japan will also release Coffee Monster on October 7, 2014, which is part of the same series as JAVA Monster.

Coca-Cola acquires 16.7% stake in Monster

Coca-Cola acquires 16.7% stake in Monster
August 15, 2014
The rumors about Coca-Cola and Monster Energy have been circulating for a while, and now Coca-Cola has officially acquired shares in Monster Energy. Things are getting interesting for Monster.

Rockstar CEO joins billionaire ranks

Rockstar CEO joins billionaire ranks
July 5, 2014
Rockstar's CEO is Actually Quite Young Russell Weiner, CEO of Rockstar, has joined the ranks of billionaires, and he's only 44 years old. He owns over 80% of the company’s shares, with the remaining approximately 15% owned by his mother, Russell Mama. It's truly impressive. His net worth is said to be 15 billion dollars! While Rockstar might not be well-known in Japan, it is the third-largest energy drink in the U.S. and its performance is on the rise.

Will energy drink makers disappear from motorsport?

Will energy drink makers disappear from motorsport?
June 17, 2014
Are Energy Drink Companies Facing the Same Fate as Tobacco Companies? According to Asphalt and Rubber, energy drink companies may be forced to withdraw from motorsports sponsorships, just as tobacco companies did in the past. Why the Withdrawal? Lithuania Passes Ban on Energy Drink Sales to Minors Lobbying efforts by the American Medical Association to ban energy drink sales to young people These factors have contributed to a growing perception that energy drinks are dangerous for young consumers. In the United States—one of the biggest markets for energy drinks—medical associations are lobbying for restrictions, and several states are already considering such measures. ∑(ﾟДﾟ)ｶﾞｰﾝ

Lithuania bans sale of energy drinks to under-18s

Lithuania bans sale of energy drinks to under-18s
May 17, 2014
Flavor of November: Lithuania Bans Energy Drink Sales to Minors Lithuania has decided to ban the sale of energy drinks to individuals under the age of 18, starting in November 2014. This marks the first prohibition of its kind among EU member states since energy drinks began to be viewed as a potential health risk. Definition of Energy Drinks in Lithuania Contains at least 150mg of caffeine per liter Includes glucuronolactone, guarana, or taurine Non-alcoholic beverage Red Bull, for example, contains 320mg of caffeine per liter. These regulations are quite strict. Purchasing Energy Drinks Identification must be presented upon request Proxy purchases for minors are illegal It almost feels like the regulations for tobacco. Related Articles Are Energy Drinks Harmful to Children? A Look at Industry Responses and Ingredients Caffeine Addiction and Lethal Dosage from Energy Drinks The Dangers of Overconsuming Energy Drinks