OUTLAW ENERGY ORIGINAL

Posted on February 23, 2021 | Last updated February 5, 2025

OUTLAW ENERGY ORIGINAL
The original flavor of Outlaw Energy Drink, a western-style energy drink brand that was born in the USA in 2014.

This energy drink does not make a big deal about its high caffeine content, and was sold not only in the USA but also in Mexico. However, the brand went bankrupt in January 2020 and was discontinued.

OUTLAW ENERGY ORIGINAL

Manufacturer	OUTLAW Bev
Country of Origin	USA
Price	2 USD
Flavor	classic flavor
Total rating	★★★★★

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Monster Energy Original Flavor Exactly As It Is

The sweet, classic aroma, and when you take a sip, the rich, sweet-and-sour flavor of Monster Energy Original is exactly the same. It's an astonishing copycat flavor.
OUTLAW ENERGY ORIGINAL flavor
Even after swallowing, the rich aroma lingers and wraps around you, leaving the classic flavor’s aftertaste to persist.

On the other hand, it has a smooth and light texture that doesn’t linger too much, offering a refreshing drinking experience. Compared to Monster Energy, Outlaw Energy Original feels easier to drink.

While it has a rich, classic sweet-and-sour, mellow flavor, it strikes the right balance by not being too heavy, and this makes it a highly rated drink for many people. It’s rare to give a classic flavor a full rating of 5, but OUTLAW ENERGY ORIGINAL is an exception, earning a rare total rating of 5.

OUTLAW ENERGY ORIGINAL's Energy Ingredients

OUTLAW ENERGY ORIGINAL's energy ingredients
Contains 250mg of caffeine, taurine, carnitine, ginseng, maca, and guarana.

With its high caffeine content and a variety of energy ingredients, the drink is not only tasty but also has above-average energy components. Both taste and ingredients make it a well-rounded energy drink with a high overall rating.

OUTLAW ENERGY ORIGINAL's Design

OUTLAW ENERGY ORIGINAL's design
The surface has a gold, rough texture with a logo that resembles a belt buckle, prominently displayed in mirror silver.

As you might imagine from the logo, OUTLAW ENERGY's brand image features a Western and country music theme, offering a classic American feel that is unique compared to other energy drinks.
OUTLAW ENERGY ORIGINAL's design
I don’t think there’s any other brand offering energy drinks with this image. That said, the brand might have narrowed its target audience a bit too much.

Also, OUTLAW ENERGY series is notable for its 250mg caffeine content...
OUTLAW ENERGY ORIGINAL's design
While high caffeine content is a strong selling point for energy drinks, there’s no promotion of it anywhere. It's only listed on the back of the can, which is a missed opportunity.

Though it was sold not only in the USA but also in Mexico, the branding didn’t quite take off. The company made efforts to refresh the image, but ultimately ran out of funds and went bankrupt in January 2020, leading to its discontinuation.