Energy Drink Hashtag Campaign 5: "The World of Energy Drinks You Don't Know"
We held a hashtag campaign with a parody title based on the popular variety show "The World of Matsuko's Unknown (○○)." While energy drinks are often associated with dangerous imagery, this campaign aimed to show the fun ways people enjoy energy drinks. The purpose was to introduce how energy drink enthusiasts enjoy them, all in one go, through everyone’s shared experiences.
Author: Energy Drink-kun
In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.
From Discovering High Design and Delicious Flavors to the Most Obscure Varieties
It's a shame when the image of energy drinks gets fixed in people's minds. Watching this hashtag campaign, I personally felt that tweets about flavors should definitely keep coming.Also, the coolness of related merchandise is something all brands around the world provide with high quality. Many of the giveaway campaigns where you can win prizes through a lottery are amazing, which makes it easy to get totally immersed in the appeal of energy drink brands.#あなたの知らないエナジードリンクの世界
— Sho energy (@Sho__energy) 2016年12月29日
海外のモンエナも美味しいよ pic.twitter.com/PERedx5UfU
Energy drink enthusiasts are likely having an experience that’s far removed from the general perception of energy drinks. Since it's a global phenomenon, the ways to enjoy them are limitless.今回は最も身近なレッドブルについてツイート
— T4YR4. (@ENERGYT4YR4) 2016年12月29日
レッドブルの魅力は何と言ってもキャンペーンなどの企画力
SNS投稿イベントではお題に沿った投稿をすると限定グッズが当選の可能性
またコラボ缶やステッカーが凄くかっこいいのも惹かれるポイント#あなたの知らないエナジードリンクの世界 pic.twitter.com/70XKZ0OvBh
Since we're Japanese, we should dig deeper into Japan’s energy drinks and get into them in a more niche way.エナドリといったらアメリカが本場な感じがあるが
— γoshiki @ゑなどり (@Yoshiki80988414) 2016年12月29日
『ヨーロッパ独自のフレーバー』というのも結構もある#あなたの知らないエナジードリンクの世界 pic.twitter.com/rNUVpRQ2Fp
国内缶でも色々集める種類があるところ
— Yoshiki (@YOSHI_TOKAI_NFS) 2016年12月29日
今年はある意味『激動の2016』って感じでしたねw ほら、今年店頭に並んでたモンエナだけ引っ張り出してきてもこんなにバリエーションが(;'∀')#あなたの知らないエナジードリンクの世界 pic.twitter.com/hcvuk93e1g
There are too many tweets to introduce them all, but if you want to see them all, you can check out the collection on Togetter!
The collectability of energy drinks is something that becomes immediately apparent, haha.
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Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1534 flavors reviewed.
User reviews: 0 comments.
The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.