REAL GOLD (8 Flavors) Reviewed & Explained

Real Gold: Nutritional Drink Released in 1981

Real Gold, a long-selling product released in 1981, originally came in a bottle designed to resemble a nutritional drink. It was marketed as a "vitamin-infused nutritional beverage" and was a carbonated energy drink-type refreshment. As a predecessor to other nutritional drinks, it followed in the footsteps of the popular Oronamin C, which was released in 1965 and achieved explosive success.

Real Gold Finally Becomes an "Energy Drink"

After energy drinks made their way to Japan, Real Gold was sold as an "energy beverage." However, in November 2018, Real Gold introduced Real Gold Rocket Start, which officially labeled the product as an "energy drink," prompting energy drink enthusiasts to formally recognize it. Since then, most of the Real Gold series, including the original Real Gold, have been marketed with the "energy drink" label.

Real Gold Gets More Promotion Than Coca-Cola Energy

In 2019, Coca-Cola Energy was launched worldwide with great fanfare but failed to gain significant traction, eventually being pulled from markets in the United States and Japan. In contrast, Real Gold has consistently maintained a strong presence through regular campaigns, collaborations, and new releases, making it a topic of continuous interest. Real Gold, unlike the confident launch of Coca-Cola Energy, has clearly demonstrated its serious commitment to the energy drink market.

Real Gold's Flavor Variety and Commitment to Taste

The Real Gold series is known for its sweet and chemical taste, a theme that remains consistent across all of its flavors. While it is priced affordably, it avoids the perplexing high-end pricing often seen in the market. While this can be seen as both a positive and a negative, I personally appreciate its commitment to not overcharging.

However, the taste can be a challenge... Moving forward, by drawing inspiration from other popular products and international offerings, Real Gold has the potential to transform into a top-tier energy drink brand. Its development and marketing teams appear to be strong, so with a continued focus on product improvement and exclusive designs, this brand could undergo significant growth. I hope it defies the image of being "a cheap, small, weak energy drink" and surprises us all.