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What is the Daily Limit for Red Bull Consumption? What Happens If You Drink Too Much? An In-Depth Explanation from Energy Drink Mania

Posted on February 22, 2025|Last updated February 22, 2025

What is the Daily Limit for Red Bull Consumption? What Happens If You Drink Too Much?

There are various rumors and allegations, such as cases where people supposedly died from drinking too much Red Bull, or the infamous claim that someone died from their heart bursting (which I debunked as a fake news story) as mentioned in this link. But how much Red Bull does it really take to overdose? In this article, I’ll explain the actual limits for Red Bull consumption and share my personal experience of drinking a large amount in a short time.

Excessive Red Bull Consumption and Caffeine Overdose

The Caffeine Content in Red Bull is the Same Worldwide

Both 185ml and 250ml cans of Red Bull contain 80mg of caffeine. The amount of caffeine in Red Bull sold in Japan, the United States, and worldwide is always the same: 80mg in a 250ml can. The caffeine content in overseas Red Bull isn’t higher than in the Japanese version.

The Caffeine Content in Red Bull is Equivalent to One Cup of Coffee

The caffeine content in a standard 250ml can of Red Bull is roughly the same as in a cup of coffee. If you drink multiple cups of coffee every day, consuming the same amount of Red Bull would result in the same caffeine intake.

Recommended Daily Caffeine Intake

The recommended daily limit for caffeine intake is often cited as 400mg, but it varies based on age, body weight, and individual caffeine tolerance. This 400mg guideline is just a general reference.

You can find more on caffeine addiction and lethal doses in Red Bull and Monster Energy if you're interested.

Acute Caffeine Poisoning from Drinking Too Much Red Bull

What is Acute Caffeine Poisoning?

Acute caffeine poisoning occurs when symptoms like palpitations, anxiety, and restlessness appear, signaling poor physical condition. It's said that consuming 6.5mg of caffeine per kilogram of body weight within an hour causes acute caffeine poisoning in about half of the people who consume it.

The Amount of Red Bull That Causes Acute Caffeine Poisoning

For example, if a 70kg adult drinks 6 cans (480mg of caffeine) of Red Bull within one hour, that person is likely to experience acute caffeine poisoning symptoms. It’s important to note that drinking 1.5L in one hour would be a significant challenge even with regular juice or water.

If You Drink 15 Cans of Red Bull in 3 Hours, 100% of People Will Suffer Acute Caffeine Poisoning

As previously mentioned, drinking 6 cans in one hour results in acute caffeine poisoning in half of those who consume it. However, if you drink 15 cans (3.7L) of Red Bull within 3 hours, 100% of people would experience acute caffeine poisoning. At this point, it’s already torture—no one could even drink that much water, let alone Red Bull.

The Lethal Dose of Caffeine in Red Bull

The lethal dose of caffeine is said to be 5g.

To reach a lethal dose from Red Bull, you would need to drink 62.5 cans (16L). This is well beyond a realistic amount to consume. By the time you reach that lethal dose, you would already be incapacitated due to acute caffeine poisoning, making it practically impossible to die from just drinking Red Bull.

Recommended Daily Limit for Red Bull Consumption

A moderate recommendation would be to limit yourself to 3 cans of Red Bull (240mg of caffeine total) per day.

If you drink that amount in a short span of time (within an hour), you could experience acute caffeine poisoning, but if you space out your consumption, you would likely have no issues. For a longer period, drinking 3 cans of Red Bull is similar to drinking 3 cups of coffee a day, and it likely won’t cause any problems. So, my recommendation for energy drink enthusiasts is to stick to 3 cans a day.

However, drinking 3 cans every day can lead to chronic caffeine dependence, so it’s important to be cautious, especially for those who are sensitive to caffeine or children.

Keep in mind that I'm not a doctor or researcher, and the above recommendations are based on personal experience and general information, so please treat them as rough guidelines. For official guidelines on caffeine intake, check out the Ministry of Health, Labour and Welfare's page on caffeine overdose.

Excessive Sugar Intake in Red Bull and Obesity

While the caffeine content is the same in both 250ml and 185ml cans, the sugar content varies depending on the size of the product.

Red Bull contains 11g of sugar per 100ml, which is similar to the sugar content in typical apple or orange juices. You can find more on Red Bull's ingredients here.

All sugary drinks, including cola, are often criticized in the US, but even fruit juices and sugary coffee drinks tend to have a similar sugar content. So, it’s clear that the sugar content in Red Bull is not unusually high.

Recommended Daily Sugar Intake

According to the World Health Organization (WHO), the total daily intake of sugar should be less than 5% of your total calorie intake, which amounts to about 25g for an average adult male. Drinking one 250ml can of Red Bull would already exceed the daily sugar intake recommendation. This applies not only to Red Bull but also to fruit juices and sports drinks.

That being said, it doesn’t mean you have to strictly adhere to the WHO's sugar intake guidelines, as it would be unrealistic to follow them in today's world.

Excess Sugar Intake in Red Bull and the Risk of Obesity and Lifestyle Diseases

Each 250ml can of Red Bull contains about 28g of sugar. If you drink 3 cans a day (84g of sugar), that’s roughly 320kcal just from sugar (without considering other calories). If you maintain this daily intake without changing your exercise or diet, you might gain 1kg of body fat in about 20 days.

While this won’t continue indefinitely, as your body will start burning more calories as your weight increases, excessive sugar consumption can lead to obesity, which in turn increases the risk of lifestyle diseases.

However, the sugar content in Red Bull is similar to that in orange juice or cola, so drinking other sugary beverages would result in similar weight gain. In any case, excessive sugar consumption can increase the risk of obesity and related health problems, so I wouldn’t recommend drinking too much Red Bull.

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.