Red Bull PEACH EDITION

Posted on May 3, 2020 | Last updated February 8, 2025

Released in 2019 in the US, the Red Bull Peach Edition was launched without going through the seasonal edition process.

Red Bull PEACH EDITION

Manufacturer	Red Bull
Country of Origin	Austria
Price	2.45 USD
Flavor	Peach
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of Red Bull PEACH EDITION

Red Bull PEACH EDITION
From the rich-colored can comes a cloudy, light white liquid. Before pouring, I thought it would be a darker yellow.

When I took a sip, the flavor was mildly sweet, with a refreshing peach flavor accentuated by a slight tartness. Surprisingly, it was an easy-to-drink flavor that seemed tailored for general consumption, particularly for Japanese people.

Given that this is from America, I had imagined it would be richer and more tart, but the soft, sweet aroma of peach gently envelops the drink, making it smooth and easy to drink without being overpowering. The aftertaste is light and clean, without lingering, and the lingering fragrance is pleasant, giving it surprisingly good depth.

Red Bull PEACH EDITION
Personally, I like the taste, but if you're expecting a punchier peach flavor more typical of energy drinks, you might be a little disappointed as it's too mild.

While drinking a few cans during work, I noticed it has no strong aftertaste, and there’s no awkward flavor or strong "wow, this is amazing!" feeling. It’s just very drinkable as a daily beverage. It doesn’t get boring either.

Energy Ingredients of Red Bull PEACH EDITION

Red Bull PEACH EDITION
It contains 114mg of caffeine and 1420mg of taurine. As usual, it follows the standard Red Bull energy formula.

Design of Red Bull PEACH EDITION

The main colors are maroon and yellow, with a combination of colors that give off a Japanese, traditional feel.
Red Bull PEACH EDITION
Until the release of Peach Edition, most of the Red Bull cans used silver as the main color, so this edition stands out with its unique presence.

Unlike Japan's pink peaches, this design may reflect the red-ripe skin and juicy yellow flesh of an American peach.
Red Bull PEACH EDITION
By the way, Japan's juice "Nectar" and "Nectarine" are completely different things. The fruit in this picture is a nectarine. It looks delicious! (*´艸｀*)

Previously, Red Bull’s standard sugary drinks usually became a regular product after being released as limited seasonal editions, so when Peach Edition was announced, I found it a bit strange—why was it coming out now?

Red Bull PEACH EDITION
I think Japanese people would enjoy the flavor, but I'm not sure how well it's received in America. I had initially thought that the Peach Edition would be a little too mild for Americans, lacking the punch they might expect, but it has remained a regular product without disappearing.

Personally, I believe that if it had been released as a sugar-free version with stronger aromas, it would have fit the target audience’s taste and needs even better. I’m sure that a sugar-free version would still offer a refreshing flavor that’s just as enjoyable as the sugary one.