Red Bull PURPLE EDITION

Posted on February 29, 2020 | Last updated February 8, 2025

Red Bull PURPLE EDITION
Red Bull's Acai-flavored drink, PURPLE EDITION. After the release of the Summer Edition in Brazil, it was launched in various countries under the names ACAI EDITION and PURPLE EDITION.

The one I'll be reviewing today is the PURPLE EDITION released in Germany.

Red Bull PURPLE EDITION

Manufacturer	Red Bull
Country of Origin	Austria
Price	1.29 EUR
Flavor	Acai、Grape、Blueberry
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of Red Bull PURPLE EDITION

Red Bull PURPLE EDITION
When you take a sip, the sweet and sour flavors of grape and blueberry spread in your mouth. While it doesn't have a real fruitiness, it doesn't taste overly artificial either. It feels like the sweet and sour umami of grape and blueberry is the main highlight.

The taste isn't heavy or rich, but the strong aroma ensures that the blueberry flavor lasts throughout, providing a high level of satisfaction.

It’s easy to drink with no unpleasant aftertaste, and it's so delicious that you might find yourself finishing a 250ml can without realizing it—definitely a challenge for anyone writing a review Σ(´∀｀；). PURPLE EDITION is so stable that it's almost hard to find a flaw.

Red Bull PURPLE EDITION
PURPLE EDITION doesn’t have a particularly addictive taste or a strong impact, but it has a stable and delicious flavor that makes you want to reach for it. It's the kind of taste you won't get tired of, no matter how many cans you drink in a month. That’s important!

Energy Ingredients of Red Bull PURPLE EDITION

Red Bull PURPLE EDITION
It contains 80mg of caffeine and 1000mg of taurine. This is a standard Red Bull energy blend.

Design of Red Bull PURPLE EDITION

A purple Red Bull is something we haven't seen before. The color gives it a calm, premium feel.
Red Bull PURPLE EDITION
In Japan, the “grape flavor” Blue Edition was released, but the can wasn’t purple. If that version had been released as PURPLE EDITION, it would have been quite a breakthrough! (^_^;)

One can you’ll always end up buying from the regular Red Bull lineup

Europe, in particular, has a wide variety of established editions, and you can enjoy colorful Red Bull no matter which country you visit.

It’s not a flavor you savor and sip slowly, but when you grab it from the fridge on a whim, you’ll find yourself thinking, “Wow, this is delicious,” and finishing it in one go. If you see it in Europe, make sure to grab a few cans to bring home.