Red Bull RED EDITION

Posted on May 5, 2014 | Last updated February 22, 2025

Red Bull RED EDITION is one of the three color variants released simultaneously in the Edition series, alongside blue and silver. Despite containing no actual fruit juice, it delivers a rich cranberry flavor that tastes as if it does.

※ The cranberry-flavored RED EDITION was discontinued worldwide in 2020, including in the U.S. It was replaced by the watermelon-flavored RED EDITION.
⇒ Review of Red Bull RED EDITION Watermelon

※ In Japan, RED EDITION was released as a limited edition in 2021.
⇒ Review of Red Bull RED EDITION Wild Passion

※ Interestingly, in 2022, Japan introduced a revamped RED EDITION featuring a strawberry flavor.
⇒ Review of Red Bull RED EDITION Groovy Fizz (Strawberry Flavor)

Red Bull RED EDITION

Manufacturer	Red Bull
Country of Origin	Austria
Price	2.49 USD
Flavor	Red Berry
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

A Lingering, Powerful Aroma

The color is a deep red with a calm, non-chemical appearance.
When poured into a glass, the cranberry aroma is quite intense, making it the most fragrant among the three Edition series flavors.
In terms of aroma strength: Red ＞ Blue ＞ Silver.

Flavor of Red Bull RED EDITION

Red Bull RED EDITION
The rich, sweet-tart cranberry flavor gives the impression of freshly squeezed cranberry juice, delivering a satisfying experience.

What makes the taste feel particularly real is the slight astringency that lingers in the aftertaste, just like actual fruit. Rather than being just a sweet and tangy juice, the effort to recreate a natural, authentic flavor is truly impressive.

Enjoy Red Bull RED EDITION Even Without Chilling

Red Bull RED EDITION
Interestingly, it tastes just as good at room temperature. If you think energy drinks must be chilled, you should definitely try this one as is.
The cranberry flavor is well-captured, making it enjoyable to savor slowly. If you get the chance, stock up on a few cans and try drinking it at room temperature!

Design of Red Bull RED EDITION

Red Bull RED EDITION
The pull-tab is bright red, perfectly matching the can color. While the Red Bull logo is already iconic, the colored tab enhances the sense of exclusivity.

The simultaneous release of the red, blue, and silver Editions made a huge impact. Each flavor deviates from traditional energy drink tastes, offering a unique fruity experience.
With a design distinct from the classic blue and silver, the Edition series hints at an exciting new direction for Red Bull.