Red Bull Red Edition Wild Passion

Posted on September 29, 2021 | Last updated February 3, 2025

Released on September 28, 2021, as a limited-edition flavor, Red Bull Red Edition Wild Passion.

The product name, "Wild Passion," makes it hard to guess the flavor before trying it, but those who have read reviews of overseas energy drinks will probably have a good idea of what the flavor might be just by looking at the design!

Let’s dive in and see what the Japanese version of the Red Edition tastes like.

※In Japan, for some reason, the Red Edition was renewed in 2022 and a strawberry flavor was released.
⇒ Red Bull Red Edition Groovy Fizz Strawberry Flavor

Red Bull Red Edition Wild Passion

Manufacturer	Red Bull
Country of Origin	Switzerland
Price	190 JPY
Flavor	Watermelon
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Sweet and Tangy Watermelon Candy Flavor

The contents are rich and deep red. A watermelon-like scent wafts from the glass.
Red Bull Red Edition Wild Passion
When you take a sip, it tastes like a candy version of the sweet and tangy watermelon popsicle, but more intense. It’s a bit hard to say if it's exactly watermelon, but the unique watermelon scent lingers after drinking, so you can faintly feel the watermelon essence.

The sweet-tart taste is stronger than the fruitiness of watermelon, so some might think it tastes more like a berry-flavored or sour strawberry drink.

Even if you savor it carefully, it might still be hard to pinpoint the exact flavor, but Red Bull helpfully lists the flavor name on the back of the can.
Red Bull Red Edition Wild Passion
After checking this, you might think, "Yeah, that’s probably what it tastes like." Without this info, it might be hard to identify it as watermelon flavor.

By the way, this watermelon flavor is not exclusive to Japan—it’s a global flavor. In the past, Japan’s Red Edition has had unique flavors, so this global flavor release is a rare occurrence.

That being said, since this watermelon flavor has been released worldwide since 2020, I compared the overseas versions with the Japanese limited-edition Wild Passion.

Red Bull Watermelon Flavor Comparison

In January 2020, the Australian version was released first, followed by the American version as a summer edition in March 2020, and the Japanese limited-edition watermelon Wild Passion came out in September 2021.

Red Bull Red Edition Wild Passion
From left to right: America, Japan, and Australia.

The color of the contents is the same in all versions, and the scent seems to be indistinguishable. Let’s try them.
Red Bull Red Edition Wild Passion
The flavors are all the same sweet-tart candy taste with a watermelon-like essence. The Australian version feels a little more sour and refreshing, while the Japanese version is slightly sweeter than both the American and Australian versions, but the difference is minimal.

There were no noticeable flavor differences that would lead to a strong preference for one over the others. Even the sugar and calorie contents in each country show only minor differences, so you can enjoy the same watermelon flavor wherever you go.

Red Bull Red Edition Wild Passion Energy Ingredients

Red Bull Red Edition Wild Passion
Contains 80mg of caffeine and 300mg of arginine. Standard energy ingredients, along with Red Bull’s usual non-fruit juice formulation.

Red Bull Red Edition Wild Passion Design

The can is designed with a matte red finish and a green accent, evoking a watermelon theme. This color scheme is consistent with the newly released Red Editions worldwide.
Red Bull Red Edition Wild Passion
The flavor name, "Wild Passion," is written in an abstract way unique to Japan, adding an element of mystery and fun as you try to guess the flavor before tasting it.

Interestingly, most Red Bulls abroad list the flavor name on the packaging, so you have a better idea of what to expect before drinking.
Red Bull Red Edition Wild Passion
Even with the flavor name, it’s still exciting to wonder, "What does a watermelon-flavored Red Bull taste like?" since the taste, aroma, and chemical notes can vary significantly depending on the brand.

By the way, the overseas Red Edition used to be a cranberry flavor and was a long-time bestseller. Many might have tried it abroad before.
Red Bull Red Edition Wild Passion
Even though it’s non-fruit juice, the cranberry flavor was wonderfully balanced, and it was discontinued in 2020 in favor of the new watermelon flavor. Now, this watermelon Red Edition is available in many countries.

Unfortunately, Japan’s Red Bull Red Edition Wild Passion is a limited release. Once it’s sold out, it will no longer be available. If you enjoy this watermelon flavor, you might want to stock up or pick up a regular version from abroad once travel opens up again.