REIGN STORM CITRUS ZEST

Posted on October 7, 2024 | Last updated January 27, 2025

Flavor of REIGN STORM CITRUS ZEST
Released in January 2024, this is a review of REIGN STORM CITRUS ZEST, the second product in REIGN's wellness series.

The REIGN brand has shifted its focus from the darker traditional REIGN series to the brighter REIGN STORM series, launching two new flavors at the same time. The four flavors from the first launch in 2023 were all known for their high-quality profiles.

So, how does the second release compare in terms of flavor?

REIGN STORM CITRUS ZEST

Manufacturer	REIGN
Country of Origin	USA
Price	2.99 USD
Flavor	Grapefruit
Total rating	★★★★☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of REIGN STORM CITRUS ZEST

Upon opening, a sweet and sour grapefruit candy-like aroma bursts out. There's no refreshing fruitiness, but rather a taste reminiscent of non-juice grapefruit. Let's take a sip and see how it tastes.
Flavor of REIGN STORM CITRUS ZEST
When I take a sip, a sweet and tangy flavor, almost like a grapefruit ade with sugar, fills my mouth.

There’s no bitterness or astringency typical of grapefruit, but it’s impressive how the grapefruit ade flavor, rich in sweetness and umami, is recreated in a way that doesn't taste like it’s sugar-free.

REIGN STORM often feels like a later product following CELSIUS, but the flavor quality of this series seems a few steps ahead. In particular, REIGN STORM CITRUS ZEST is so delicious that it makes me want to buy it again.

After trying REIGN STORM CITRUS ZEST and some past releases, it’s clear that the REIGN STORM series is excellent at creating satisfying flavors with zero sugar, effectively changing the concept of a light, sugar-free drink.

This series is especially recommended for those who dislike the typical lightness of zero-sugar drinks.

Energy Ingredients of REIGN STORM CITRUS ZEST

Energy Ingredients of REIGN STORM CITRUS ZEST
Contains 200mg of caffeine, ginseng, green tea extract, guarana, and guayusa.

The REIGN STORM series forms a fitness-focused energy blend with these ingredients to support fat burning.

Design of REIGN STORM CITRUS ZEST

The design features a white-based 355ml slim can with fruits reflecting the flavor — orange and pink grapefruit — a design that could be seen as a nod to CELSIUS.
Design of REIGN STORM CITRUS ZEST
Unlike the more hardcore bodybuilding style of the previous REIGN series, this one has a light and clean impression. The design seems to target young people and women.

REIGN STORM now has its own official website.
Design of REIGN STORM CITRUS ZEST
Unlike dark energy drinks like REIGN or Monster Energy, the use of younger, active, and healthy-looking women in the imagery shows that this brand is distinct from the traditional dark energy drink branding.

Design of REIGN STORM CITRUS ZEST
The product concept is also similar to CELSIUS, positioning it as a fitness and wellness-focused energy drink aimed at promoting healthy habits with a focus on fat-burning.

The back label includes ingredient details and product descriptions.
Design of REIGN STORM CITRUS ZEST
It will be interesting to see whether this design strategy is seen as merely imitating CELSIUS, or if it will continue to grow successfully without being left behind in the current U.S. energy drink scene.