rhino’s energy drink classic

Posted on January 9, 2021 | Last updated February 6, 2025

Rhino’s Energy Drink Classic, a German energy drink brand that has been around since 2001. You might be surprised at how much history this brand has! This review covers a product released in 2009.

rhino’s energy drink classic

Manufacturer	rhino's energy
Country of Origin	Germany
Price	0.79 EUR
Flavor	classic flavor
Total rating	★★☆☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Sweet Aroma, Strong Tartness, Classic Flavor

The color looks like cola!? The classic sweet aroma is there, but the color is surprising. It's not common to see something this brown.

rhino’s energy drink classic
The first sip hits you with a strong tartness, a fruity classic flavor. There's some sweetness, but the tartness is so strong that the balance between sweetness, flavor, and sharp tartness becomes unclear.

There's no doubt it’s similar to Red Bull, but personally, I find the tartness a bit too much. If the tartness were toned down, it would taste much closer to Red Bull.

Rhino’s originally started as a knock-off brand called "Red Rhino," which aimed to compete with Red Bull. So it makes sense that their classic flavor is tart and similar to Red Bull.

rhino’s energy drink classic Energy Ingredients

rhino’s energy drink classic
Contains 78.75mg of caffeine and 950mg of taurine. No other energy ingredients are included. The ingredient amounts may vary slightly depending on the year of production and batch.

rhino’s energy drink classic Design

Dark green and mirror silver with the silhouette of a rhino. This rhino silhouette was directly carried over from their previous brand, Red Rhino.
rhino’s energy drink classic
Rhino’s has been around for over 10 years without undergoing a major design overhaul. They’ve made minor changes more than ten times, but the overall brand image has remained largely the same.

Whether this was a good decision is debatable. Most brands survive by undergoing significant design revamps every few years.

Rhino’s Energy Drink History

Rhino’s has been a staple energy drink brand since 2001. It was sold in Germany and surrounding countries, and at one point, also in the U.S. and Canada. However, it has shown little movement recently. It’s questionable whether it’s still active.

Germany is a particularly competitive market, with private label energy drinks, low-cost brands, and major brands all vying for attention. Maintaining stable market share for 10 or 20 years without being part of a major brand or private label might be difficult. I hope this long-established brand can make a comeback.