ROCKSTAR FOCUS MIXED BERRY

Posted on May 5, 2024 | Last updated January 28, 2025

Released in January 2024, ROCKSTAR FOCUS MIXED BERRY is part of Rockstar's new Zero Zero series.

Initially, three flavors were announced when the ROCKSTAR FOCUS series was first introduced. However, once released, an additional four flavors were launched in the western U.S. area, resulting in a total of seven flavors being released simultaneously. ROCKSTAR FOCUS MIXED BERRY is one of these four additional flavors.

ROCKSTAR FOCUS MIXED BERRY

Manufacturer	ROCKSTAR
Country of Origin	USA
Price	2.69 USD
Flavor	Blueberry
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of ROCKSTAR FOCUS MIXED BERRY

Upon opening, a distinctive blueberry and grape aroma bursts out. Among the relatively mild scents in the ROCKSTAR FOCUS series, MIXED BERRY seems to have a stronger fragrance. The color looks more like a light lavender than a typical berry mix. Let's take a sip.
Flavor of ROCKSTAR FOCUS MIXED BERRY
As I take a sip, the blueberry flavor spreads, but this is due to the strong aroma additives. In reality, there’s little sweetness or tartness, and it feels like a blueberry-flavored sparkling water.

There’s a slight blueberry flesh-like taste that sits on the tongue, but overall, it has a clear mouthfeel, with a refreshing sensation that doesn't linger in the aftertaste, leaving a smooth, hydrating feeling.

This light flavor might not appeal to those looking for a rich, fruity berry taste. Personally, I enjoy sparkling water types, so I appreciate the strong fragrance and lack of off-tastes, giving it a higher rating.

Since the ROCKSTAR FOCUS series generally has lighter flavors, understanding this series' approach allows you to appreciate the combination of blueberry flavor and refreshing sensation with a high degree of completion.

Energy Ingredients in ROCKSTAR FOCUS MIXED BERRY

Energy Ingredients in ROCKSTAR FOCUS MIXED BERRY
It contains 200mg of caffeine, lion’s mane mushroom, milk thistle, taurine, and guarana.

Lion’s mane mushroom is a unique ingredient in the ROCKSTAR FOCUS series, and I haven’t seen it included in other energy drinks. While it’s said to have various health benefits, research on its efficacy is insufficient, so it’s likely best to think of it as an image-enhancing ingredient.

Design of ROCKSTAR FOCUS MIXED BERRY

The design combines a clean white base with the lavender color that represents the flavor. The slim 355ml can also creates a modern, stylish atmosphere.
Design of ROCKSTAR FOCUS MIXED BERRY
The flavor is called "MIXED BERRY," but the actual taste is almost entirely a grape and blueberry flavor, so the light purple color is in line with the flavor's impression.

Everything, including the brand name and flavor name, is arranged in a balanced way on the front of the can, marking a departure from the flawed designs that have been part of the Rockstar series for the past 6-7 years. In the past, the oversized star on the front of the can caused the design to fall apart, so this is a significant improvement.

Design of ROCKSTAR FOCUS MIXED BERRY
The side of the can contains information about the main ingredients. Since the front already includes this, it seems like they added it on the side to fill in the empty space.

This review is about the ROCKSTAR FOCUS MIXED BERRY, one of the additional four flavors released in the western U.S.
Design of ROCKSTAR FOCUS MIXED BERRY
Releasing seven flavors simultaneously is a rare occurrence even in energy drink powerhouse America, and you can feel the strong push behind the ROCKSTAR FOCUS series.

In the U.S., consumers are shifting away from the traditionally "gothic" designs and sugary full-sugar energy drinks. Instead, they’re embracing brands that promote a stylish, healthy lifestyle and experiences that appeal to young people, and the core of this trend is CELSIUS.

The ROCKSTAR FOCUS series is being rolled out with the same brand image as CELSIUS.

Since the release of the ROCKSTAR FOCUS series in January 2024, Rockstar's official website and social media have been filled with posts about the ROCKSTAR FOCUS series.
Design of ROCKSTAR FOCUS MIXED BERRY
You can clearly see that Rockstar is exploring brand development targeting the same demographic as CELSIUS, moving away from the traditional energy drink image.