ROCKSTAR FOCUS WATERMELON KIWI

Flavor of ROCKSTAR FOCUS WATERMELON KIWI

When opened, a refreshing watermelon scent with a slight green note fills the air. The drink itself has a gentle pink color, which makes it seem like a pure watermelon flavor. Now, let's take a sip.

Upon tasting, the watermelon flavor is clear with a tangy and crisp mouthfeel. There's no sweetness or rich taste, and it feels like a sparkling water with watermelon flavor that's not sweet—just the tartness of watermelon.

Sometimes, watermelon flavors can turn into strawberry-like notes, which happens when the green, grassy notes are missing and the flavor becomes overly sweet and tangy.

However, with ROCKSTAR FOCUS WATERMELON KIWI, there is just a hint of green notes, and the flavor sticks closely to a naturally fresh watermelon taste, without leaning into sweetness.

The flavor name is "WATERMELON KIWI," but the kiwi flavor isn’t as clearly noticeable. This is likely because the juicy, savory taste of kiwi isn’t very prominent. It's best to approach this as 99% watermelon flavor and not expect a strong kiwi taste.

Energy Ingredients of ROCKSTAR FOCUS WATERMELON KIWI

Contains 200mg of caffeine, Lion's Mane mushroom, milk thistle, taurine, and guarana.

Lion's Mane mushroom is a unique ingredient in the ROCKSTAR FOCUS series, and it’s not commonly seen in other energy drinks. Although it's said to have various benefits, research on its effectiveness is still lacking, so it’s best to consider it more of an image-enhancing ingredient.

Design of ROCKSTAR FOCUS WATERMELON KIWI

The design features a simple white base with the red of watermelon as the flavor color.

Unlike the previous Rockstar designs, the brand name, logo, flavor name, and key ingredients are all beautifully arranged on the front in a balanced way.

One reason Rockstar has seen a steady decline in market share in recent years might be the confusing and hard-to-understand designs they’ve maintained for the past 6-7 years. The ROCKSTAR FOCUS series seems to finally be getting back to more conventional design principles, which I personally find quite refreshing.

The side of the can lists key ingredients. It looks like the empty space on the side was filled in just to cover the blank space.

The ROCKSTAR FOCUS WATERMELON KIWI reviewed here is one of the four additional flavors released in the western United States.

While it is available for purchase through official websites, it’s not sold nationwide in the U.S., so it's rarely seen posted on social media.

Since the release of the ROCKSTAR FOCUS series, most posts on official sites and social media have been dominated by content related to this series.

Similar to CELSIUS, which has carved out a new world in energy drinks by overtaking Rockstar in the U.S., the ROCKSTAR FOCUS series aims to create a fresh image for the brand.

Launching seven flavors simultaneously is rare even in energy drink powerhouse America, and I believe the ROCKSTAR FOCUS series is in the midst of reimagining the brand's image, focusing on social media to make a strong impact.

It’ll be interesting to see how Rockstar changes in the future, especially considering the influence of CELSIUS, which has tapped into a trendy, youthful market focused on an "aspirational lifestyle." I’m curious to see how Rockstar will evolve, not just with the ROCKSTAR FOCUS series, but also in how they address their full-sugar and zero-sugar product lines in their rebranding efforts.

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