ROCKSTAR FOCUS WHITE PEACH

Posted on May 3, 2024 | Last updated January 28, 2025

Released in January 2024, the new flagship series from Rockstar, "ROCKSTAR FOCUS," debuted with 3 flavors in the United States and 7 flavors simultaneously in the western U.S. This is the ROCKSTAR FOCUS WHITE PEACH flavor.

In the U.S., it is a Zero Zero series with a clean impression, competing against the rapidly growing CELSIUS brand, which has surpassed Rockstar in market share, and comes in a 355ml can.

ROCKSTAR FOCUS WHITE PEACH

Manufacturer	ROCKSTAR
Country of Origin	USA
Price	2.69 USD
Flavor	Peach
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of ROCKSTAR FOCUS WHITE PEACH

Opening the can, a sweet peach fragrance wafts out. The color of the liquid is notably similar to the can's flavor color. Let's give it a try.
Flavor of ROCKSTAR FOCUS WHITE PEACH
Upon tasting, a subtle acidity and almost non-sweet peach flavor spreads across the palate.

The taste doesn't carry the characteristic peachy flavor and is more like flavored water with a hint of peach aroma. It's not the type that delivers the rich sweet-and-sourness expected from peach.

The carbonation is surprisingly strong, and the spread of aroma when drinking is pleasant. It recreates a refreshing peach flavor that leaves no aftertaste.

The lack of aftertaste can feel refreshing, but since the peach flavor hardly lingers after drinking, it might not satisfy those looking for a more substantial drink.

For those who expect a bold flavor in energy drinks, this may not be highly rated.

I personally enjoy this sparkling-water-like refreshing taste. I recommend savoring the invigorating sensation and the peach aroma that pleasantly lingers in the nose.

Energy Ingredients of ROCKSTAR FOCUS WHITE PEACH

Energy Ingredients of ROCKSTAR FOCUS WHITE PEACH
Contains 200mg of caffeine, lion's mane mushroom, milk thistle, taurine, and guarana.

Lion's mane mushroom is a unique ingredient in the ROCKSTAR FOCUS series, and I haven't seen it included in other energy drinks. While it is said to have various benefits, the research on its effectiveness is insufficient, so it's best to consider it more as an ingredient for its image rather than proven efficacy.

Design of ROCKSTAR FOCUS WHITE PEACH

A clean and stylish 355ml can with a white base. The flavor color is subtle, and with the contrast from the black, the design is simple yet stable and visually appealing. The copper sheen of the flavor color and its refined impression even give off a sense of luxury.
Design of ROCKSTAR FOCUS WHITE PEACH
I particularly like the small size of the straight star on the front of the can.

The current design of other Rockstar series features a large straight star, which makes the overall balance feel off as it can't fit all the necessary elements. The design of ROCKSTAR FOCUS represents a much-needed change for the brand.

Design of ROCKSTAR FOCUS WHITE PEACH
The side of the can features an icon alongside the listed ingredients.

At the time of release in January 2024, three flavors of the ROCKSTAR FOCUS series were announced. However, to my surprise, seven flavors were launched at once, showcasing Rockstar's serious commitment.
Design of ROCKSTAR FOCUS WHITE PEACH
After losing energy drink market share to CELSIUS in the U.S., the seven simultaneous releases were clearly aimed at competing with CELSIUS, both in design and product concept. How will this move impact Rockstar moving forward?

More than six months after the release of the ROCKSTAR FOCUS series in 2024, Rockstar's social media and official website continue to feature the series prominently.

Currently, in the U.S., zero-sugar energy drinks now make up about 80% of the market. The more stylish and refined design of these drinks is gaining support over the traditionally "edgy" look of older energy drinks. It seems Rockstar is shifting its brand image toward a direction like that of the ROCKSTAR FOCUS series.

After six to seven years, the design of Rockstar's products has finally improved. I hope they'll continue down this path and rebrand for the modern, design-conscious young audience.