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TIGER WHITE MYSTERY

Posted on October 31, 2024 | Last updated January 27, 2025

TIGER WHITE MYSTERY
In March 2024, a mysterious white and black TIGER was released, with no flavor name, product name, or brand name clearly visible, all camouflaged in a design that intrigues. This creative approach and stylish design are truly on brand for TIGER.

This time, I’ll be reviewing the white "TIGER WHITE MYSTERY."

TIGER WHITE MYSTERY

ManufacturerMASPEX
Country of OriginPoland
Price4.5 PLN
FlavorStrawberryBlueberryPlum
Total rating★★★☆☆

Author informationAuthor: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of TIGER WHITE MYSTERY

Opening the can, a sweet scent of strawberry and creamy sweetness mixes, reminiscent of the Japanese Milky candy. When poured into a glass, I was surprised to see a cola-like dark brown color. It almost looks blueberry-esque, but what could it taste like!?
Flavor of TIGER WHITE MYSTERY

Upon tasting, the flavor of sweet and sour strawberry, blueberry, plum, and raisin spreads across my palate, followed by a mild sweetness and creamy yogurt-like flavor that lingers on the finish.

If I had to label the flavor simply, I might call it strawberry milk or blueberry milk... but for me personally, it felt like Greek yogurt with strawberry or blueberry sauce. There's no tartness from the lactic acid bacteria, just a refreshing yogurt flavor. It's not the typical sour taste found in Japanese probiotic drinks. I prefer the smooth richness of Greek yogurt over the acidity of those drinks, and this one really hit the spot.

It’s a shame this is a limited edition product and only available in Poland!

With its rich flavor, it could easily be part of a winter edition series like Red Bull’s Winter Edition.

This mysterious flavor is one that could evoke different tastes in everyone who tries it, making you want to discuss it with others. TIGER's official site doesn’t specify the flavor name but refers to it simply as "carbonated fruit flavor." I wonder what the people in Poland thought of it!? I’m curious.

Energy Ingredients of TIGER WHITE MYSTERY

Energy Ingredients of TIGER WHITE MYSTERY

This drink contains 70mg of caffeine. It’s a half-sugar type, with less than half the sugar of typical energy drinks, and includes 20% apple juice.

The TIGER series has increasingly focused on reducing sugar while maintaining a fruit juice content that balances low sugar with deliciousness. This helps make the drinks lower in calories, reduces the risk of blood sugar spikes, and makes them easier to drink.

Design of TIGER WHITE MYSTERY

Looking at it up close, the stripes can make your eyes go funny. The TIGER logo becomes clear from a distance, making for an interesting design. The flavor name is marked with a "?" and there’s no product or series name anywhere on the can.
Design of TIGER WHITE MYSTERY

The product name, like other TIGER series, is small and located on the back under the nutritional information, so you can find out it’s "TIGER WHITE MYSTERY" by checking the back. But this design, shrouded in mystery, is so intriguing that you can't help but pick it up.

During my trip to Poland in the summer of 2024, I saw it pushed to the clearance shelf, collecting dust, which shows how quickly it sold out within three months of its release.
TIGER WHITE MYSTERY on store shelf

TIGER series products come and go quickly, as new ones are released rapidly. I’ve noticed that they have the fastest turnover rate compared to other brands I’ve seen around the world.

The logo on the back of the can shows that it meets Poland’s new caffeine regulation, effective from January 1, 2024.
Design of TIGER WHITE MYSTERY

The reason it only contains 70mg of caffeine per can is due to this regulation.

Additionally, the flavor section near the bottom of the can features a "?" mark, and the phrase "MYSTERY FLAVOR" is written there. Normally, the flavor name and its icon would be displayed.
Design of TIGER WHITE MYSTERY

By the way, the "ALUMINUM IS BACK" tagline near the recycling mark is a clever twist on TIGER's slogan "POWER IS BACK," showing the attention to detail in the design.

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