V ENERGY DRINK (29 Flavors) Reviewed & Explained

V Energy Drink: The Largest Energy Drink Brand in Australia and New Zealand

If you visit Australia or New Zealand, you’ll notice that V Energy Drink is everywhere. You can find it in convenience stores, food courts, and pretty much everywhere.

Globally, Red Bull holds the top share by far, but in Australia and New Zealand, V Energy Drink has actually surpassed it and holds the top market share.

It's hard to believe such a thing could happen in the energy drink world, but in these two countries, V Energy Drink is the best-selling energy drink.

Headquarters in New Zealand, and Under Suntory's Umbrella

V Energy Drink was born in New Zealand, and its headquarters is in Auckland. Although it's a small country, it has a strong, locally rooted business philosophy. In 2006, they voluntarily reduced the sale of sugary drinks to children, and in 2017, they agreed with the New Zealand Beverage Council’s declaration to stop selling anything other than water in elementary and middle schools.

This shows how deeply V Energy Drink is loved and respected in New Zealand!

Under Suntory’s Umbrella, Full Core Suntory

In 2002, V Energy Drink’s manufacturer, Frucor, was acquired by France’s Danone. Then, six years later, in 2008, Japan's Suntory acquired Frucor for approximately 75 billion yen, renaming the company Full Core Suntory.

Interestingly, not only Suntory but also Asahi and Kirin were also interested in the acquisition. At the time, Asahi was expected to be the most likely winner, but Suntory outbid everyone with an offer that exceeded expectations, securing the acquisition.

The Oceania Champion Known for Releasing Bold New Products Every Year

V Energy Drink is known for consistently releasing several new products every year. Both the can designs and flavors are fantastic, and the variety of sizes available is a given, always keeping fans entertained.

One example is the Deadpool 2 collaboration, where the glitter in the glass bottle spins beautifully. It's simply gorgeous (●´ω｀●).

V Energy Drink’s distinctive approach to energy drinks is evident in every new release. They continue to offer unique energy drinks that you won’t find anywhere else, staying true to their own path without being swayed by global trends.

Constant Campaigns and Events Keep the Brand Fresh

One of the most interesting things about V Energy Drink is that they hold campaigns and events every year, keeping fans entertained with giveaways. These events often feature specially designed cans in various sizes, which adds to the excitement.

As a national favorite energy drink in Oceania, V Energy Drink creates a sense of community among fans, especially on social media. Unlike major global brands, V Energy Drink’s marketing strategy has a unique, close-knit vibe, which might be difficult to grasp at first. However, if you watch it long enough, you’ll start to understand the meaning behind the "insider" feeling.