V ENERGY PURE

Posted on September 4, 2020 | Last updated February 8, 2025

V ENERGY PURE has been available in Australia and New Zealand since 2017. It doesn’t claim to be organic or made entirely from natural ingredients, but it gives off a "somewhat natural" vibe.

V ENERGY PURE

Manufacturer	Frucor suntory
Country of Origin	Australia
Price	3.5 AUD
Flavor	Citrus fruit
Total rating	★★★☆☆

Author information Author: Energy Drink-kun

In 2001, while living in the United States, I encountered energy drinks through the dance scene and was deeply impressed. After returning to Japan, I found that energy drinks were considered novelty beverages, so I established a comprehensive website in 2013 to share the true appeal of energy drinks. As an energy drink enthusiast, I began drinking them seriously again, collecting over 7,000 varieties of energy drinks from various countries. I am also active as a critic and expert, receiving media interviews.

Flavor of V ENERGY PURE

As soon as you open it, a rich vegetable juice-like aroma bursts out. It definitely gives off a natural vibe (^_^;)
V ENERGY PURE
The liquid is brown, similar to barley tea, giving the impression that the color comes naturally from the ingredients, as expected from a "natural" product.

Taking a sip, it has a light and smooth mouthfeel, with a real vegetable and fruit juice taste that blends sourness and bitterness. Even though it's not actually included, it has a distinct vegetable-like flavor reminiscent of carrots and leafy greens. The crisp, sweet-tart taste and aroma of apple linger as the aftertaste fades.

V ENERGY PURE
The taste and aroma are quite robust, and even when chilled with ice, it retains its natural vegetable juice-like flavor. This makes it even more refreshing, so adding ice might be the best way to enjoy it (*´ｪ`*)

Energy Ingredients of V ENERGY PURE

V ENERGY PURE
Contains 78mg of caffeine and 603mg of guarana.

V ENERGY PURE consists of five ingredients: apple, lemon, carbonated water, guarana, and a mix of V Energy flavors. Whether the "V flavor" is natural or not is unclear, but these five natural ingredients are the defining feature of V ENERGY PURE.

V ENERGY PURE
A different package from New Zealand highlights an additional ingredient—caffeine extracted from green coffee beans—making it a blend of six components.

Design of V ENERGY PURE

V ENERGY PURE
The beautiful illustration of guarana and the matte white can create a natural image. The matte white design actually contains fine silver details that sparkle subtly.

The launch concept of V ENERGY PURE: It conveys the idea of guarana sourced from deep in the Amazon and a formulation based on natural ingredients, staying true to V Energy's original image.

Since its debut, V ENERGY PURE has been available in various sizes and formats across Australia and New Zealand. It's impressive that they rolled out so many variations at once. The bottles are not just label variations—they come in two distinct shapes.

When I first bought it in Australia in 2017, I assumed it was just a limited edition that would disappear quickly. However, in January 2020, the design was updated in Australia, indicating that V ENERGY PURE will continue to be available for the foreseeable future.