ZONe ENERGY DRINK (51 Flavors) Reviewed & Explained
Complete Review of All (51 Flavors) ZONe ENERGY DRINK Flavors
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This is a review of "ZONe POWER MORNING ENERGY," a non-carbonated drink with 15% fruit j
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Review of HYPER ZONe WHITE SODA, released on April 8, 2025. This product is a renewed v
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This is a review of HYPER ZONe BLACK PUNCH, released on April 8, 2025, as a renewal of HY
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Released on January 14, 2025, this is my review of the new "ZONe ENERGY ABSOLUTE VICTORY
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This is a review of "ZONe ENERGY 5772K," which was exclusively released at Don Quijote o
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Released on September 17, 2024, it's the ZONe graffiti holic 2024. I was able to receive
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Released on July 30, 2024, this limited-edition collaboration product between Wednesday C
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Released on June 25, 2024, ZONe ENERGY MAX IMPACT is a collaboration product with "Kaiju
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On March 26, 2024, the revamped ZONe ENERGY FRUITS MIX BOOST was released. Although the
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Released on February 27, 2024, "Dark Inferno" is the new flavor in the 400ml bottle can H
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Released on February 27, 2024, the bottled HYPER ZONe WHITE PEACE. Looking at the can des
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Released on January 9, 2024, here is the annual tradition!? The 2024 edition of ZONe Big
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Released on November 28, 2023, ZONe ENERGY BiG AiR, with its distinctive snowboarding the
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Released on September 26, 2023, the collaboration product between ZONe and Blue Lock, ZON
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Released on July 25, 2023, ZONe Typhoon. The gold-glowing can and the swirling ZONe logo
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Released on June 20, 2023, ZONe ENERGY AGIT (Ajito) is a limited edition available exclus
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Released on June 6, 2023, the summer product ZONe ENERGY Crazy Vacances. With its flashy
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On April 4, 2023, HYPER ZONe released the zero-sugar version, HYPER ZONe ZERO. This bottl
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Released on April 4, 2023, the ZONe ENERGY FRUITS MIX BOOST is a mix of four fruits wit
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Released on February 28, 2023, ZONe ENERGY HAPPPPPY TEA. Monster Energy Rehab Lemonade
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Released on January 10, 2023, ZONe Big Luck features a bold design with a large daruma, g
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Released on December 20, 2022, the "ZONe Revenge" is a collaboration product with Tokyo R
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Drip bag coffee included in the ZONe KILLER COFFEE Starter Pack released exclusively on A
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Released on December 6, 2022, ZONe's "Killer Coffee" series presents the "Awakening Bitte
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Released on December 6, 2022, the coffee series "Killer Coffee" from the energy drink bra
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Released on November 1, 2022, "HYPER ZONe" comes in a 400ml bottle-can with a lid. The c
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Released on November 1, 2022, this is the major update version of ZONe, Ver. 3.0.0, which
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ZONe Energy Drink Ver. 2.2.0 Type-T is a minor update from the previous version, ZONe Ene
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Released on October 4, 2022, ZONe Blood was launched as a collaboration product with Chai
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ZONe Endless Night, a Don Quijote exclusive release. This "party-style energy drink" is
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Released on June 21, 2022, the new flavor "Miracle Grape" from ZONe's Energy Gel series.
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Released on May 10, 2022, ZONe COLD SLEEP, with its instantly freezing and cooling design
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The small ZONe vending machine added "Utopia" to its Quick Boost series on April 5, 2022
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Released on February 15, 2022, the ZONe Toughness Uma Musume collaboration. On February
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Released on December 14, 2021, ZONe INVISIBLE SNIPER with a camouflage design. This eye-c
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ZONe Energy Drink’s jelly drink series, ZONe ENERGY GEAR, brings us the tropical fruit fl
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Released on November 30, 2021, ZONe ENERGY GEAR is an energy jelly drink from the ZONe en
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Released on October 26, 2021, ZONe graffiti holic. It features four collaboration designs
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Released on August 31, 2021, the latest addition to the ZONe energy drink series, the pur
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In July 2021, the ZONe Quick Boost, a short can from the ZONe series, was first sold in s
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Released on June 15, 2021, ZONe Trance is the summer edition of the ZONe Energy Drink ser
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The original ZONe Energy Drink was majorly updated to Ver. 2.0.0 in June 2021. The packag
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The original version of ZONe has been updated from 1.0.0 to 1.3.9. The main changes are a
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Released on April 27, 2021, ZONe Mad Hacker is the 6th flavor in the ZONe energy drink li
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Released on March 16, 2021, the "ZONe Ver. PS5 PlayStation5 Edition" is a collaboration m
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Suntory's "Digital Performance Energy" energy drink, ZONe, released its 5th flavor, "ZONe
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The new ZONe energy drink released in December 2020, ZONe Unlimited ZERO. As the product
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Suntory's third release in the ZONe energy drink series, ZONe DEEP DIVE Ver.1.0.0, featur
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Released alongside the official ZONe Energy Drink in 2020 after the beta version, the red
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ZONe Energy Drink Original was officially released by Suntory as ver. 1.0.0. After being
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In 2020, Suntory officially released the digital performance energy drink, 'ZONe Energy D
Suntory's Digital Energy Drink Launched from β Version
This digital energy drink, launched by Suntory as a "super-immersive energy drink for the digital generation," is different from the typical energy drinks focused on extreme sports. It is marketed towards e-sports and emphasizes digital affinity.
On December 6, 2019, a pre-release β version was sold in advance through platforms like Amazon and university co-ops.
As shown in the promotional video, the marketing strategy is centered around the "otaku" scene, which is a completely different world from the usual energy drink scene. It gradually raised awareness, mainly on Twitter.
2020, ZONe Energy Drink Official Nationwide Release
In 2020, version 1.0.0 of ZONe Energy Drink was officially released nationwide. Additionally, the simultaneous release of ZONe FIREWALL helped ZONe create a strong presence from day one. This is the power of Suntory, something independent energy drink brands cannot achieve.
The 500ml black and red cans of ZONe stood out, and its character designs and personifications spread widely, especially on Twitter.
Many influencers and illustrators contributed by posting illustrations of ZONe, and even held contests. This strategy helped the brand quickly gain traction in the otaku community.
Furthermore, ZONe’s promotions, including those closely tied to the digital space, were a significant departure from Suntory’s past approach of releasing energy drinks only to discontinue them within a year.
It can be said that ZONe Energy Drink has successfully positioned itself within the digital realm, an area that Suntory had not directly targeted before.
ZONe Continues to Release New Products Relentlessly
With the release of the third flavor, ZONe DEEP DIVE, the 500ml black, red, and blue energy drinks were displayed together on shelves. This made them impossible to miss, and the taste, reminiscent of Calpis Sour, was well-received.
Apart from Twitter, major media outlets unrelated to energy drinks also featured ZONe on launch day, which made it particularly notable on the internet.
Great Value for Large-Capacity Energy Drinks
By this point, ZONe had become a great value product in Japan, offering 500ml cans at about ¥200. Many consumers likely started buying ZONe for its large size and affordability.
The Trend of Releasing Too Many New Products
As seen in the review section, ZONe has been releasing new products at an unprecedented pace.
However, some fans started feeling fatigued from the constant flow of new products with similar flavors. The focus shifted to maintaining buzz with constant new releases and collaborations.
In many convenience stores with limited shelf space, only two varieties—original and new releases—are being stocked. The impression is that too many varieties are being released. However, stores like Don Quijote, which have more shelf space, tend to carry the full range of flavors.
Product Discontinuations Begin, but Simultaneous Releases Reach Record Numbers
In 2022, the official website began listing discontinued products. As of February 2022, ZONe Trance, ZONe mad_hacker, and ZONe Firewall were discontinued.
Although Trance was discontinued just over six months after its June 2021 release, ZONe had 11 varieties still available. This made ZONe the energy drink brand with the most flavors available in Japan.
ZONe Energy Drink Series Continually Updates Versions
ZONe Energy Drink cans feature a "version" label, and the original product is constantly evolving with slight changes in flavor and ingredients. It seems to always be in a state of evolution, though sometimes it may feel like there’s been too much change.
For example, ZONe Utopia was initially 17% fruit juice in version 1.0.0 but was changed to 18% juice in version 1.1.8.
ZONe DEEP DIVE’s design was also renewed, and its version was updated to 1.0.920, referencing the depth of the Mariana Trench, which adds an enjoyable aspect to the changes.
ZONe イカゲーム2コラボ缶 4種類発売！配布限定のデザイン缶も
ZONeの成分と飲み過ぎの量をまとめてみた
Since 2001, Energy Drink Maniac has been drinking energy drinks and providing the most detailed reviews of global energy drinks based on firsthand research.
1540 flavors reviewed.
User reviews: 438 comments.
The collection includes approximately 7,000 types of energy drinks from different countries, sizes, and designs.